Machete (film) Audience in United States

Machete (film) logo

Machete (film) has an estimated audience of 1,528,887 people in United States. 36.4% are female, 63.6% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Guy Ritchie, Ian McShane, The Last Ship (TV series), Rambo (film series), Warframe.

The average Machete (film) fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guy Ritchie, Ian McShane, The Last Ship (TV series), with strongest over-indexing on Guy Ritchie (111.32× the country average). Demographically, the Machete (film) audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Machete (film) fans

Demographic split for Machete (film) audience in United States
MetricValue
Female36.4%
Male63.6%
Average age41.3
Estimated audience size1,528,887

Audience persona

The typical Machete (film) fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Guy Ritchie.

Top regions in United States

Top regions ranked by reach for Machete (film) in United States
RegionReachAffinity
California213,2201.27×
Texas176,6831.34×
Florida105,6981.02×
New York98,7861.16×
Illinois67,6271.33×
North Carolina65,2491.42×
Georgia53,0401.13×
Pennsylvania45,8980.89×
Colorado40,7161.69×
Ohio40,1620.85×
New Jersey39,2791.01×
Virginia35,9340.96×
Washington34,3621.12×
Michigan33,9070.85×
Arizona33,8241.08×
Tennessee29,2390.95×
Massachusetts28,5040.95×
Maryland27,5581.05×
Indiana26,2980.94×
Alabama24,5051.15×
Minnesota23,3641.07×
Louisiana22,2101.13×
Missouri22,0000.89×
Wisconsin21,3270.93×
South Carolina21,1130.92×
Oregon19,9401.14×
Kentucky18,6050.97×
Oklahoma17,3251.02×
Nevada15,6891.06×
Connecticut14,6780.96×
Arkansas12,6421×
Utah12,6130.92×
Mississippi12,4130.99×
Hawaii11,6441.77×
Kansas10,8050.9×
Iowa10,6340.84×
New Mexico7,8311.02×
Nebraska6,8320.89×
Idaho6,2260.81×
West Virginia6,0510.85×
New Hampshire4,4930.75×
Washington, District of Columbia4,3300.94×
Maine4,3190.79×
Rhode Island4,2040.86×
Montana3,5300.83×
Delaware3,4490.82×
Alaska3,0420.93×
South Dakota2,6300.74×
North Dakota2,2250.71×
Vermont2,0330.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machete (film) audience
BrandAffinityCategory
Guy Ritchie111.32×Movies & TV
Ian McShane119.41×Movies & TV
The Last Ship (TV series)109.22×Movies & TV
Rambo (film series)57.8×Movies & TV
Warframe78.13×Games
Miami Vice54.84×Movies & TV
Snow White and the Huntsman75.81×Movies & TV
John Leguizamo30.34×Movies & TV
London Has Fallen46.7×Movies & TV
Fandango13.85×Travel & Leisure
Tom Cruise10.33×Movies & TV
Hair Extensions7.52×Beauty & Wellness
Inglourious Basterds17.13×Movies & TV
The Last Samurai41.41×Movies & TV
White House Down37.96×Movies & TV
Planet Fitness3.86×Sports
Kingsman: The Secret Service41.61×Movies & TV
Kung Fu Panda20×Movies & TV
Death Proof30.43×Movies & TV
Jason Statham9.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machete (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.1
ExtroversionTHRILL1.5
TraditionCONSERVATISM1.46
Early Adopter MentalityPOWER1.36
Convenience OrientationPREMIUM1.29
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Machete (film)
CountryShare
United States29.5%
Germany9.8%
France8.0%

See Machete (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Machete (film) have in United States?

Machete (film) has an estimated audience of 1,528,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Machete (film) fans?

36.4% of Machete (film) fans are female, 63.6% are male, with an average age of 41.3 years.

Which brands do Machete (film) fans like most?

Machete (film) fans show strongest brand affinity for Guy Ritchie (111.32×), Ian McShane (119.41×), and The Last Ship (TV series) (109.22×) over the country average.

Where do Machete (film) fans live in United States?

Machete (film) fans in United States are most concentrated in California (reach 213,220), Texas (reach 176,683), and Florida (reach 105,698). These three regions account for the largest share of the active audience.

What other brands do Machete (film) fans also like?

Beyond Machete (film) itself, the audience over-indexes on Ian McShane (119.41×), The Last Ship (TV series) (109.22×), Rambo (film series) (57.8×), and Warframe (78.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machete (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.