Rascasse Audience Intelligence

Machete (film) Audience in United States

A data profile of the people who buy, follow and care about Machete (film) in United States — modelled from more than twelve digital signal sources. Machete (film) has an estimated audience of 1,565,968 people in United States.

#36among Action in United States#1144among Movie / TV Show / Series in United States#2825in Movies & TV

The average Machete (film) fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guy Ritchie, Ian McShane, The Last Ship (TV series), with strongest over-indexing on Guy Ritchie (104.58× the country average).

Demographically, the Machete (film) audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machete (film) fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Guy Ritchie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machete (film) profile in United States.

Audience size
1.6M
in United States
Gender
36.4%♀
63.6% male
Age
41.3
average years
Country rank
#17191
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machete (film) viewers

36.4% are female, 63.6% are male, average age 41.3.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Machete (film) audience in United States
MetricValue
Female36.4%
Male63.6%
Average age41.3
Estimated audience size1,565,968
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Machete (film) audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3927%
40-4926%
50+18%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Machete (film) audience comes from United States.

Worldwide audience distribution share by country for Machete (film)
CountryShare
United States31.3%
Germany9.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machete (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Machete (film) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.70×
02Colorado~40K1.61×
03North Carolina~70K1.44×
04Illinois~70K1.37×
05Texas~200K1.32×
06California~200K1.20×
07New York~100K1.17×
08Alabama~20K1.15×
09Louisiana~20K1.12×
10Georgia~50K1.11×
11Oregon~20K1.11×
12Washington~30K1.10×
13Minnesota~20K1.09×
14New Jersey~40K1.06×
15Arizona~30K1.06×
16Oklahoma~20K1.05×
17Maryland~30K1.04×
18Nevada~20K1.04×
19Mississippi~10K1.03×
20New Mexico~8K1.02×
21Arkansas~10K1.01×
22Florida~100K0.99×
23Alaska~3K0.98×
24Kentucky~20K0.97×
25Connecticut~10K0.95×
26Virginia~40K0.94×
27Tennessee~30K0.94×
28Massachusetts~30K0.94×
29Washington, District of Columbia~4K0.94×
30Indiana~30K0.93×
31Kansas~10K0.92×
32Utah~10K0.91×
33Nebraska~7K0.91×
34Rhode Island~4K0.91×
35South Carolina~20K0.90×
36Wisconsin~20K0.90×
37Pennsylvania~50K0.89×
38West Virginia~6K0.89×
39Missouri~20K0.87×
40Montana~4K0.87×
41Delaware~4K0.87×
42Iowa~10K0.86×
43Idaho~6K0.83×
44Ohio~40K0.82×
45Michigan~30K0.82×
46Maine~4K0.82×
47Vermont~2K0.82×
48South Dakota~3K0.81×
49New Hampshire~5K0.79×
50North Dakota~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Machete (film), United States
0.79×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machete (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machete (film) audience
#·InterestCategoryAffinity×
01Ian McShaneMovies & TV112.65×
02The Last Ship (TV series)Movies & TV111.73×
03Guy RitchieMovies & TV104.58×
04White House DownMovies & TV85.43×
05Miami ViceMovies & TV66.27×
06Rambo (film series)Movies & TV60.88×
07WarframeGames56.52×
08Kingsman: The Secret ServiceMovies & TV46.80×
09London Has FallenMovies & TV44.58×
10The Expendables (film series)Movies & TV29.34×
11Death ProofMovies & TV28.59×
12John LeguizamoMovies & TV22.86×
13FandangoTravel & Leisure22.18×
14Dustin HoffmanMovies & TV20.00×
15Kung Fu PandaMovies & TV20.00×
16Armageddon (1998 film)Movies & TV20.00×
17Indiana Jones (franchise)Movies & TV19.34×
18Tom CruiseMovies & TV14.44×
19Inglourious BasterdsMovies & TV14.17×
20Jason StathamMovies & TV10.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machete (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machete (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
SpiritualityBALANCE1.92×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machete (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.56×
DIY MentalityTHRILL0.63×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machete (film) have in United States?

Machete (film) has an estimated audience of 1,565,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machete (film) viewers?

36.4% of Machete (film) fans are female, 63.6% are male, with an average age of 41.3 years.

03

Which brands do Machete (film) fans like most?

Machete (film) fans show strongest brand affinity for Guy Ritchie (104.58×), Ian McShane (112.65×), and The Last Ship (TV series) (111.73×) over the country average.

04

Where do Machete (film) fans live in United States?

Machete (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Machete (film) fans also like?

Beyond Machete (film) itself, the audience over-indexes on Ian McShane (112.65×), The Last Ship (TV series) (111.73×), Rambo (film series) (60.88×), and Miami Vice (66.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Machete (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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