Machete (film) Audience in United States
Machete (film) has an estimated audience of 1,528,887 people in United States. 36.4% are female, 63.6% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Maracaibo, Glenn Danzig, Theocracy, Personalised Gifts, Hog Hunting.
The average Machete (film) fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maracaibo, Glenn Danzig, Theocracy, with strongest over-indexing on Maracaibo (46.7× the country average). Demographically, the Machete (film) audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Machete (film) fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 41.3 |
| Estimated audience size | 1,528,887 |
Audience persona
The typical Machete (film) fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Maracaibo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 213,220 | 1.27× |
| Texas | 176,683 | 1.34× |
| Florida | 105,698 | 1.02× |
| New York | 98,786 | 1.16× |
| Illinois | 67,627 | 1.33× |
| North Carolina | 65,249 | 1.42× |
| Georgia | 53,040 | 1.13× |
| Pennsylvania | 45,898 | 0.89× |
| Colorado | 40,716 | 1.69× |
| Ohio | 40,162 | 0.85× |
| New Jersey | 39,279 | 1.01× |
| Virginia | 35,934 | 0.96× |
| Washington | 34,362 | 1.12× |
| Michigan | 33,907 | 0.85× |
| Arizona | 33,824 | 1.08× |
| Tennessee | 29,239 | 0.95× |
| Massachusetts | 28,504 | 0.95× |
| Maryland | 27,558 | 1.05× |
| Indiana | 26,298 | 0.94× |
| Alabama | 24,505 | 1.15× |
| Minnesota | 23,364 | 1.07× |
| Louisiana | 22,210 | 1.13× |
| Missouri | 22,000 | 0.89× |
| Wisconsin | 21,327 | 0.93× |
| South Carolina | 21,113 | 0.92× |
| Oregon | 19,940 | 1.14× |
| Kentucky | 18,605 | 0.97× |
| Oklahoma | 17,325 | 1.02× |
| Nevada | 15,689 | 1.06× |
| Connecticut | 14,678 | 0.96× |
| Arkansas | 12,642 | 1× |
| Utah | 12,613 | 0.92× |
| Mississippi | 12,413 | 0.99× |
| Hawaii | 11,644 | 1.77× |
| Kansas | 10,805 | 0.9× |
| Iowa | 10,634 | 0.84× |
| New Mexico | 7,831 | 1.02× |
| Nebraska | 6,832 | 0.89× |
| Idaho | 6,226 | 0.81× |
| West Virginia | 6,051 | 0.85× |
| New Hampshire | 4,493 | 0.75× |
| Washington, District of Columbia | 4,330 | 0.94× |
| Maine | 4,319 | 0.79× |
| Rhode Island | 4,204 | 0.86× |
| Montana | 3,530 | 0.83× |
| Delaware | 3,449 | 0.82× |
| Alaska | 3,042 | 0.93× |
| South Dakota | 2,630 | 0.74× |
| North Dakota | 2,225 | 0.71× |
| Vermont | 2,033 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maracaibo | 46.7× | Travel & Leisure |
| Glenn Danzig | 30.34× | Music & Radio |
| Theocracy | 16.5× | Music & Radio |
| Personalised Gifts | 5.58× | Home & Garden |
| Hog Hunting | 4.22× | Sports |
| Grinch | 4.09× | Movies & TV |
| Jezebel (film) | 6.82× | Movies & TV |
| Wok | 6.39× | Food & Beverages |
| Grimaldi, Calabria | 41.41× | Travel & Leisure |
| Winemaking | 4.26× | Food & Beverages |
| Pai gow | 20× | Games |
| Nebraska Cornhuskers football | 3.23× | Sports |
| Elsword | 14.42× | Games |
| Hocus Pocus | 4.21× | Movies & TV |
| Home staging | 4.45× | Home & Garden |
| 3D printing | 2.13× | Technology & Electronics |
| Google Photos | 2.05× | Technology & Electronics |
| Casely | 5.11× | Shopping |
| Nationality | 1.63× | Politics & Society |
| Unique Gifts | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Extroversion | THRILL | 1.5 |
| Tradition | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.36 |
| Convenience Orientation | PREMIUM | 1.29 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Germany | 9.8% |
| France | 8.0% |
See Machete (film) audiences in other countries
More Action audiences in United States
- Harry Potter (76,449,631)
- Godzilla (35,424,405)
- Frontier (14,633,218)
- Volcano (1997 film) (10,068,956)
- Mission: Impossible (film series) (9,743,226)
Frequently asked questions
How many fans does Machete (film) have in United States?
Machete (film) has an estimated audience of 1,528,887 people in United States, concentrated in California and Texas.
What is the gender split and age of Machete (film) fans?
36.4% of Machete (film) fans are female, 63.6% are male, with an average age of 41.3 years.
Which brands do Machete (film) fans like most?
Machete (film) fans show strongest brand affinity for Maracaibo (46.7×), Glenn Danzig (30.34×), and Theocracy (16.5×) over the country average.
Where do Machete (film) fans live in United States?
Machete (film) fans in United States are most concentrated in California (reach 213,220), Texas (reach 176,683), and Florida (reach 105,698). These three regions account for the largest share of the active audience.
What other brands do Machete (film) fans also like?
Beyond Machete (film) itself, the audience over-indexes on Glenn Danzig (30.34×), Theocracy (16.5×), Personalised Gifts (5.58×), and Hog Hunting (4.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Machete (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.