Haywire (film) Audience in United States

Haywire (film) logo

Haywire (film) has an estimated audience of 1,420,746 people in United States. 62.6% are female, 37.4% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Minnesota, Wikia, Elsword, Alaska.

The average Haywire (film) fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Minnesota, Wikia, with strongest over-indexing on Nebraska (9× the country average). Demographically, the Haywire (film) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Haywire (film) fans

Demographic split for Haywire (film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.1
Estimated audience size1,420,746

Audience persona

The typical Haywire (film) fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Haywire (film) in United States
RegionReachAffinity
Texas1,065,56014.58×
California123,6000.79×
Florida66,2370.69×
New York61,6150.78×
Illinois35,2470.74×
North Carolina29,5540.69×
Pennsylvania28,9980.61×
Ohio28,7810.66×
Georgia28,1440.64×
Washington27,1390.95×
Virginia26,6260.77×
Indiana26,6041.02×
Connecticut25,0101.76×
Michigan24,8510.67×
New Jersey23,8590.66×
Massachusetts21,4300.77×
Tennessee19,7060.69×
Arizona18,3280.63×
Colorado17,5230.78×
Missouri17,0290.74×
Oklahoma16,1751.03×
Maryland15,9540.65×
Wisconsin14,9280.7×
Louisiana14,6230.8×
Minnesota14,5210.71×
Oregon14,0370.86×
South Carolina13,9240.65×
Kentucky11,8900.67×
Alabama10,1710.51×
Arkansas9,6040.82×
Kansas9,2650.83×
Nevada9,2450.67×
Iowa8,2600.71×
Utah7,6050.6×
Mississippi7,3920.63×
Idaho5,4590.77×
New Mexico5,2040.73×
Nebraska4,3390.61×
Hawaii4,1720.68×
New Hampshire3,9910.71×
Maine3,4880.69×
West Virginia3,4330.52×
Washington, District of Columbia3,2180.75×
Rhode Island2,8830.64×
Montana2,6870.68×
Delaware2,1470.55×
South Dakota1,9980.61×
Alaska1,9030.63×
Vermont1,7910.72×
North Dakota1,7540.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haywire (film) audience
BrandAffinityCategory
Nebraska9×Travel & Leisure
Minnesota2.65×Travel & Leisure
Wikia4.45×Internet & Social Media
Elsword20×Games
Alaska1.95×Travel & Leisure
JDSU3.4×Business & Career
Maracaibo11.82×Travel & Leisure
Sinaloa3.75×Travel & Leisure
Personalised Gifts3.95×Home & Garden
New Home, Texas20.72×Travel & Leisure
Gordita8.3×Food & Beverages
Justice2.17×Politics & Society
Non-celiac gluten sensitivity8.22×Health
Chromebook4×Technology & Electronics
JTV (Indonesia)3.65×
Google Photos1.69×Technology & Electronics
Theocracy5.39×Music & Radio
HICKIES12.93×Fashion & Accessoires
The Halal Guys4.29×Food & Beverages
Hog Hunting2.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haywire (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.46
TraditionCONSERVATISM1.44
ExtroversionTHRILL1.4
Risk AppetiteTHRILL1.37
Early Adopter MentalityPOWER1.37
SpiritualityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Haywire (film)
CountryShare
United States72.7%
United Kingdom7.5%
Germany3.1%

See Haywire (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Haywire (film) have in United States?

Haywire (film) has an estimated audience of 1,420,746 people in United States, concentrated in Texas and California.

What is the gender split and age of Haywire (film) fans?

62.6% of Haywire (film) fans are female, 37.4% are male, with an average age of 42.1 years.

Which brands do Haywire (film) fans like most?

Haywire (film) fans show strongest brand affinity for Nebraska (9×), Minnesota (2.65×), and Wikia (4.45×) over the country average.

Where do Haywire (film) fans live in United States?

Haywire (film) fans in United States are most concentrated in Texas (reach 1,065,560), California (reach 123,600), and Florida (reach 66,237). These three regions account for the largest share of the active audience.

What other brands do Haywire (film) fans also like?

Beyond Haywire (film) itself, the audience over-indexes on Minnesota (2.65×), Wikia (4.45×), Elsword (20×), and Alaska (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haywire (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.