Haywire (film) Audience in United States

Haywire (film) logo

Haywire (film) has an estimated audience of 1,420,746 people in United States. 62.6% are female, 37.4% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Miami Vice, Zero Dark Thirty, Blade Runner, DVD player, MSN.

The average Haywire (film) fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Miami Vice, Zero Dark Thirty, Blade Runner, with strongest over-indexing on Miami Vice (88.8× the country average). Demographically, the Haywire (film) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Haywire (film) fans

Demographic split for Haywire (film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.1
Estimated audience size1,420,746

Audience persona

The typical Haywire (film) fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Miami Vice.

Top regions in United States

Top regions ranked by reach for Haywire (film) in United States
RegionReachAffinity
Texas1,065,56014.58×
California123,6000.79×
Florida66,2370.69×
New York61,6150.78×
Illinois35,2470.74×
North Carolina29,5540.69×
Pennsylvania28,9980.61×
Ohio28,7810.66×
Georgia28,1440.64×
Washington27,1390.95×
Virginia26,6260.77×
Indiana26,6041.02×
Connecticut25,0101.76×
Michigan24,8510.67×
New Jersey23,8590.66×
Massachusetts21,4300.77×
Tennessee19,7060.69×
Arizona18,3280.63×
Colorado17,5230.78×
Missouri17,0290.74×
Oklahoma16,1751.03×
Maryland15,9540.65×
Wisconsin14,9280.7×
Louisiana14,6230.8×
Minnesota14,5210.71×
Oregon14,0370.86×
South Carolina13,9240.65×
Kentucky11,8900.67×
Alabama10,1710.51×
Arkansas9,6040.82×
Kansas9,2650.83×
Nevada9,2450.67×
Iowa8,2600.71×
Utah7,6050.6×
Mississippi7,3920.63×
Idaho5,4590.77×
New Mexico5,2040.73×
Nebraska4,3390.61×
Hawaii4,1720.68×
New Hampshire3,9910.71×
Maine3,4880.69×
West Virginia3,4330.52×
Washington, District of Columbia3,2180.75×
Rhode Island2,8830.64×
Montana2,6870.68×
Delaware2,1470.55×
South Dakota1,9980.61×
Alaska1,9030.63×
Vermont1,7910.72×
North Dakota1,7540.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haywire (film) audience
BrandAffinityCategory
Miami Vice88.8×Movies & TV
Zero Dark Thirty69.8×Movies & TV
Blade Runner32.59×Movies & TV
DVD player20.72×Technology & Electronics
MSN4.32×News
Sin City (film)52.26×Movies & TV
American Airlines3.88×Travel & Leisure
Kia Sportage20×Cars & Mobility
Morena Baccarin11.96×Movies & TV
Indiana Jones (franchise)16.56×Movies & TV
Boardwalk Empire20×Movies & TV
Dallas Stars9×Sports
Aaron Rodgers4.71×Sports
Jon Hamm7.88×Movies & TV
Bauer Hockey20×Sports
Staples (Canada)3.57×Business & Career
Diane Keaton4.22×Movies & TV
Parkour11.87×Sports
Jane Fonda8.99×Movies & TV
The Departed10.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haywire (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.46
TraditionCONSERVATISM1.44
ExtroversionTHRILL1.4
Risk AppetiteTHRILL1.37
Early Adopter MentalityPOWER1.37
SpiritualityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Haywire (film)
CountryShare
United States72.7%
United Kingdom7.5%
Germany3.1%

See Haywire (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Haywire (film) have in United States?

Haywire (film) has an estimated audience of 1,420,746 people in United States, concentrated in Texas and California.

What is the gender split and age of Haywire (film) fans?

62.6% of Haywire (film) fans are female, 37.4% are male, with an average age of 42.1 years.

Which brands do Haywire (film) fans like most?

Haywire (film) fans show strongest brand affinity for Miami Vice (88.8×), Zero Dark Thirty (69.8×), and Blade Runner (32.59×) over the country average.

Where do Haywire (film) fans live in United States?

Haywire (film) fans in United States are most concentrated in Texas (reach 1,065,560), California (reach 123,600), and Florida (reach 66,237). These three regions account for the largest share of the active audience.

What other brands do Haywire (film) fans also like?

Beyond Haywire (film) itself, the audience over-indexes on Zero Dark Thirty (69.8×), Blade Runner (32.59×), DVD player (20.72×), and MSN (4.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haywire (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.