Rascasse Audience Intelligence

Haywire (film) Audience in United States

A data profile of the people who buy, follow and care about Haywire (film) in United States — modelled from more than twelve digital signal sources. Haywire (film) has an estimated audience of 1,481,186 people in United States.

#38among Action in United States#1210among Movie / TV Show / Series in United States#2983in Movies & TV

The average Haywire (film) fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Miami Vice, Zero Dark Thirty, Blade Runner, with strongest over-indexing on Miami Vice (88.9× the country average).

Demographically, the Haywire (film) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haywire (film) fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Miami Vice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haywire (film) profile in United States.

Audience size
1.5M
in United States
Gender
62.6%♀
37.4% male
Age
42.1
average years
Country rank
#17941
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haywire (film) viewers

62.6% are female, 37.4% are male, average age 42.1.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Haywire (film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.1
Estimated audience size1,481,186
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Haywire (film) audience in United States
Age bracketShare%
16-190%
20-2926%
30-3929%
40-4934%
50+11%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Haywire (film) audience comes from United States.

Worldwide audience distribution share by country for Haywire (film)
CountryShare
United States62.8%
United Kingdom5.8%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haywire (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Haywire (film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M19.50×
02Connecticut~20K1.39×
03Oklahoma~10K0.94×
04Indiana~20K0.90×
05Alaska~3K0.83×
06Washington~20K0.81×
07Arkansas~9K0.80×
08Vermont~2K0.80×
09Louisiana~10K0.77×
10Kansas~8K0.76×
11New Mexico~5K0.76×
12Idaho~5K0.76×
13Montana~3K0.76×
14North Dakota~2K0.76×
15Oregon~10K0.75×
16New Hampshire~4K0.75×
17South Dakota~2K0.75×
18Washington, District of Columbia~3K0.74×
19Maine~4K0.73×
20Hawaii~4K0.72×
21Rhode Island~3K0.72×
22Colorado~20K0.71×
23Iowa~8K0.71×
24Massachusetts~20K0.70×
25Missouri~20K0.69×
26Mississippi~8K0.69×
27Delaware~3K0.69×
28California~100K0.68×
29New York~50K0.67×
30Virginia~20K0.67×
31Nebraska~5K0.67×
32Illinois~30K0.66×
33Kentucky~10K0.66×
34West Virginia~4K0.66×
35Arizona~20K0.65×
36Wisconsin~10K0.65×
37Minnesota~10K0.65×
38Nevada~9K0.65×
39Tennessee~20K0.64×
40Florida~60K0.62×
41South Carolina~10K0.62×
42North Carolina~30K0.61×
43Michigan~20K0.61×
44Ohio~30K0.60×
45Maryland~10K0.60×
46Utah~8K0.59×
47Georgia~30K0.58×
48New Jersey~20K0.58×
49Alabama~10K0.58×
50Pennsylvania~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Haywire (film), United States
0.56×1.00×19.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haywire (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haywire (film) audience
#·InterestCategoryAffinity×
01Miami ViceMovies & TV88.90×
02Zero Dark ThirtyMovies & TV67.79×
03Sin City (film)Movies & TV32.79×
04Blade RunnerMovies & TV25.95×
05Bauer HockeySports20.00×
06Gangs of New YorkMovies & TV20.00×
07Indiana Jones (franchise)Movies & TV19.17×
08DVD playerTechnology & Electronics10.97×
09Dallas StarsSports9.93×
10Inglourious BasterdsMovies & TV9.11×
11Morena BaccarinMovies & TV9.08×
12Non-alcoholic beverageFood & Beverages6.63×
13Winona RyderMovies & TV5.30×
14Diane KeatonMovies & TV4.71×
15Milwaukee BrewersSports4.51×
16Sustainable energyHome & Garden4.25×
17Detroit TigersSports3.82×
18SteakhouseFood & Beverages3.66×
19American AirlinesTravel & Leisure2.63×
20Alcoholic beveragesFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haywire (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haywire (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
SpiritualityBALANCE1.98×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haywire (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Quality AwarenessPREMIUM0.84×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haywire (film) have in United States?

Haywire (film) has an estimated audience of 1,481,186 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Haywire (film) viewers?

62.6% of Haywire (film) fans are female, 37.4% are male, with an average age of 42.1 years.

03

Which brands do Haywire (film) fans like most?

Haywire (film) fans show strongest brand affinity for Miami Vice (88.9×), Zero Dark Thirty (67.79×), and Blade Runner (25.95×) over the country average.

04

Where do Haywire (film) fans live in United States?

Haywire (film) fans in United States are most concentrated in Texas (reach ~1M), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Haywire (film) fans also like?

Beyond Haywire (film) itself, the audience over-indexes on Zero Dark Thirty (67.79×), Blade Runner (25.95×), Indiana Jones (franchise) (19.17×), and Non-alcoholic beverage (6.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Haywire (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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