Rascasse Audience Intelligence

Pineapple Express (film) Audience in United States

A data profile of the people who buy, follow and care about Pineapple Express (film) in United States — modelled from more than twelve digital signal sources. Pineapple Express (film) has an estimated audience of 1,997,038 people in United States.

#878among Movie / TV Show / Series in United States#2224in Movies & TV

The average Pineapple Express (film) fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, Fear and Loathing in Las Vegas (film), Dumb and Dumber, with strongest over-indexing on John Wick 2 (103.6× the country average).

Demographically, the Pineapple Express (film) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pineapple Express (film) fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pineapple Express (film) profile in United States.

Audience size
2M
in United States
Gender
43.4%♀
56.6% male
Age
39.3
average years
Country rank
#14251
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pineapple Express (film) viewers

43.4% are female, 56.6% are male, average age 39.3.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Pineapple Express (film) audience in United States
MetricValue
Female43.4%
Male56.6%
Average age39.3
Estimated audience size1,997,038
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Pineapple Express (film) audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3926%
40-4925%
50+14%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Pineapple Express (film) audience comes from United States.

Worldwide audience distribution share by country for Pineapple Express (film)
CountryShare
United States56.6%
United Kingdom5.1%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pineapple Express (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pineapple Express (film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K1.35×
02New Mexico~10K1.34×
03Hawaii~10K1.23×
04California~300K1.22×
05Oregon~30K1.21×
06Texas~200K1.18×
07Colorado~40K1.16×
08Montana~6K1.15×
09Alaska~5K1.14×
10Oklahoma~30K1.13×
11Washington~50K1.12×
12Nevada~20K1.10×
13Idaho~10K1.10×
14Indiana~40K1.04×
15Utah~20K1.04×
16Missouri~30K1.03×
17Kentucky~30K1.02×
18Nebraska~10K1.02×
19North Dakota~4K1.02×
20Illinois~70K1.01×
21Ohio~60K1.01×
22New Jersey~50K1.01×
23Iowa~20K1.01×
24South Dakota~5K1.01×
25Arkansas~20K1.00×
26West Virginia~9K1.00×
27Maine~7K1.00×
28Michigan~50K0.99×
29Kansas~20K0.99×
30Delaware~5K0.97×
31Vermont~3K0.97×
32Wisconsin~30K0.95×
33New Hampshire~8K0.95×
34Minnesota~30K0.94×
35Pennsylvania~60K0.92×
36Tennessee~40K0.91×
37Louisiana~20K0.91×
38Rhode Island~6K0.90×
39Massachusetts~40K0.88×
40North Carolina~50K0.87×
41Alabama~20K0.87×
42Connecticut~20K0.86×
43Georgia~50K0.85×
44South Carolina~30K0.83×
45Florida~100K0.82×
46Virginia~40K0.82×
47Mississippi~10K0.82×
48New York~90K0.80×
49Maryland~30K0.80×
50Washington, District of Columbia~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Pineapple Express (film), United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pineapple Express (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pineapple Express (film) audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV103.60×
02Cannabis Law ReformPolitics & Society98.44×
03Fear and Loathing in Las Vegas (film)Movies & TV74.69×
0422 Jump StreetMovies & TV67.44×
05Sausage PartyMovies & TV50.25×
06EuroTripMovies & TV49.56×
07The Big LebowskiMovies & TV45.41×
08Dumb and DumberMovies & TV42.03×
09Toni ColletteMovies & TV41.86×
10Jason SegelMovies & TV40.78×
11Seth GreenMovies & TV34.40×
12Elizabeth BanksMovies & TV32.04×
13Jack NicholsonMovies & TV29.36×
14Austin Powers (film series)Movies & TV24.61×
15Kirsten DunstMovies & TV22.65×
16Seth RogenMovies & TV22.22×
17MonstersMovies & TV16.46×
18Winona RyderMovies & TV13.01×
19Twin PeaksMovies & TV12.75×
20Bohemian styleFashion & Accessoires11.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pineapple Express (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pineapple Express (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
MindfulnessBALANCE1.58×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pineapple Express (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Design AffinityPREMIUM0.67×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pineapple Express (film) have in United States?

Pineapple Express (film) has an estimated audience of 1,997,038 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pineapple Express (film) viewers?

43.4% of Pineapple Express (film) fans are female, 56.6% are male, with an average age of 39.3 years.

03

Which brands do Pineapple Express (film) fans like most?

Pineapple Express (film) fans show strongest brand affinity for John Wick 2 (103.6×), Fear and Loathing in Las Vegas (film) (74.69×), and Dumb and Dumber (42.03×) over the country average.

04

Where do Pineapple Express (film) fans live in United States?

Pineapple Express (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pineapple Express (film) fans also like?

Beyond Pineapple Express (film) itself, the audience over-indexes on Fear and Loathing in Las Vegas (film) (74.69×), Dumb and Dumber (42.03×), 22 Jump Street (67.44×), and The Big Lebowski (45.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pineapple Express (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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