Rascasse Audience Intelligence

Abendzeitung Audience in Germany

A data profile of the people who buy, follow and care about Abendzeitung in Germany — modelled from more than twelve digital signal sources. Abendzeitung has an estimated audience of 1,305,485 people in Germany.

#26among Newspaper in Germany#175among Website / Newspaper / Magazine in Germany#59in News

The average Abendzeitung fan in Germany is 43.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Obi (store), RTL Television, Felix Neureuther, with strongest over-indexing on Obi (store) (1.83× the country average).

Demographically, the Abendzeitung audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Abendzeitung fan in Germany is balanced, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Obi (store).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abendzeitung profile in Germany.

Audience size
1.3M
in Germany
Gender
49.8%♀
50.2% male
Age
43.3
average years
Country rank
#5080
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Abendzeitung

49.8% are female, 50.2% are male, average age 43.3.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Abendzeitung audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age43.3
Estimated audience size1,305,485
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Abendzeitung audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3924%
40-4930%
50+22%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Abendzeitung audience comes from Germany.

Worldwide audience distribution share by country for Abendzeitung
CountryShare
Germany88.8%
Austria2.4%
Italy1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abendzeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Abendzeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M6.70×
02Sachsen-Anhalt~30K1.01×
03Sachsen~60K0.98×
04Thüringen~30K0.96×
05Baden-Württemberg~200K0.85×
06Brandenburg~30K0.83×
07Mecklenburg-Vorpommern~20K0.83×
08Saarland~10K0.76×
09Rheinland-Pfalz~50K0.73×
10Niedersachsen~80K0.61×
11Hessen~60K0.61×
12Nordrhein-Westfalen~200K0.58×
13Schleswig-Holstein~30K0.54×
14Berlin~30K0.50×
15Hamburg~10K0.46×
16Bremen~5K0.42×
Fig. 06

Affinity by region

Affinity by region — Abendzeitung, Germany
0.42×1.00×6.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abendzeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abendzeitung audience
#·InterestCategoryAffinity×
01Felix NeureutherSports4.51×
02SSV Jahn RegensburgSports4.47×
03George ClooneyMovies & TV4.38×
04OktoberfestTravel & Leisure3.95×
05Social Democratic Party of GermanyPolitics & Society2.48×
06RTL TelevisionMovies & TV2.43×
07Tabloid (newspaper format)Literature2.38×
08Manuel NeuerSports2.05×
09TraditionPolitics & Society1.98×
10StarbucksFood & Beverages1.97×
11NewspapersLiterature1.91×
12Die WeltNews1.89×
13Obi (store)Shopping1.83×
14Markus LanzMovies & TV1.76×
15SportschauSports1.72×
16Der TagesspiegelNews1.72×
17InnovationBusiness & Career1.65×
18Employment websiteBusiness & Career1.63×
19ZDFMovies & TV1.55×
20Breaking newsMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abendzeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abendzeitung audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.98×
Quality AwarenessPREMIUM1.52×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abendzeitung audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.52×
ExtroversionTHRILL0.68×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Abendzeitung have in Germany?

Abendzeitung has an estimated audience of 1,305,485 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Abendzeitung fans?

49.8% of Abendzeitung fans are female, 50.2% are male, with an average age of 43.3 years.

03

Which brands do Abendzeitung fans like most?

Abendzeitung fans show strongest brand affinity for Obi (store) (1.83×), RTL Television (2.43×), and Felix Neureuther (4.51×) over the country average.

04

Where do Abendzeitung fans live in Germany?

Abendzeitung fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Abendzeitung fans also like?

Beyond Abendzeitung itself, the audience over-indexes on RTL Television (2.43×), Felix Neureuther (4.51×), Sportschau (1.72×), and Oktoberfest (3.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Abendzeitung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Abendzeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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