Abendzeitung Audience in Germany
Abendzeitung has an estimated audience of 1,313,254 people in Germany. 49.8% are female, 50.2% are male, average age 43.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bull riding, Oliver Kahn, Vijesti.ba, Anna Lewandowska, Caprivi Strip.
The average Abendzeitung fan in Germany is 43.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bull riding, Oliver Kahn, Vijesti.ba, with strongest over-indexing on Bull riding (4.83× the country average). Demographically, the Abendzeitung audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Abendzeitung fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.3 |
| Estimated audience size | 1,313,254 |
Audience persona
The typical Abendzeitung fan in Germany is balanced, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Bull riding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 984,941 | 5.22× |
| Nordrhein-Westfalen | 174,736 | 0.61× |
| Baden-Württemberg | 158,193 | 0.88× |
| Niedersachsen | 81,077 | 0.64× |
| Sachsen | 64,903 | 1.01× |
| Hessen | 62,605 | 0.63× |
| Rheinland-Pfalz | 49,560 | 0.75× |
| Brandenburg | 34,505 | 0.85× |
| Sachsen-Anhalt | 33,941 | 1× |
| Thüringen | 32,426 | 0.97× |
| Berlin | 31,127 | 0.53× |
| Schleswig-Holstein | 25,856 | 0.55× |
| Mecklenburg-Vorpommern | 20,675 | 0.82× |
| Hamburg | 13,643 | 0.46× |
| Saarland | 11,872 | 0.74× |
| Bremen | 3,954 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bull riding | 4.83× | Sports |
| Oliver Kahn | 2.05× | Sports |
| Vijesti.ba | 1.68× | News |
| Anna Lewandowska | 1.88× | Sports |
| Caprivi Strip | 2.35× | |
| Yoga Journal | 1.75× | Sports |
| Alexandru Ioan Cuza | 1.79× | Politics & Society |
| A Streetcar Named Desire (1951 film) | 1.91× | Movies & TV |
| Chachapoyas, Peru | 2.08× | Travel & Leisure |
| Yip Man | 1.73× | Politics & Society |
| War on Terror | 1.64× | Politics & Society |
| Ivan Dodig | 3.47× | Sports |
| Alex Box (Makeup Artist) | 3.37× | Beauty & Wellness |
| Easy Home Meals | 2.33× | Food & Beverages |
| Pablo Iglesias | 1.67× | Politics & Society |
| The Alibi | 3.12× | Movies & TV |
| Benicarló | 1.57× | Travel & Leisure |
| John Key | 1.81× | Politics & Society |
| Ivan Cavaleiro | 3.17× | Sports |
| Egg decorating | 1.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Urban Lifestyle | OPEN | 1.08 |
| Quality Awareness | PREMIUM | 0.99 |
| Sports Activity | POWER | 0.92 |
| Indulgence | JOY | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 2.3% |
| Italy | 1.6% |
See Abendzeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Abendzeitung have in Germany?
Abendzeitung has an estimated audience of 1,313,254 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Abendzeitung fans?
49.8% of Abendzeitung fans are female, 50.2% are male, with an average age of 43.3 years.
Which brands do Abendzeitung fans like most?
Abendzeitung fans show strongest brand affinity for Bull riding (4.83×), Oliver Kahn (2.05×), and Vijesti.ba (1.68×) over the country average.
Where do Abendzeitung fans live in Germany?
Abendzeitung fans in Germany are most concentrated in Bayern (reach 984,941), Nordrhein-Westfalen (reach 174,736), and Baden-Württemberg (reach 158,193). These three regions account for the largest share of the active audience.
What other brands do Abendzeitung fans also like?
Beyond Abendzeitung itself, the audience over-indexes on Oliver Kahn (2.05×), Vijesti.ba (1.68×), Anna Lewandowska (1.88×), and Caprivi Strip (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abendzeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.