Freie Presse Audience in Germany
Freie Presse has an estimated audience of 1,754,103 people in Germany. 53.5% are female, 46.5% are male, average age 41.2. Top regions: Sachsen, Bayern, Thüringen. Top brand affinities: FC Erzgebirge Aue, Dynamo Dresden, F.C. Hansa Rostock, Borussia Dortmund, Obi (store).
The average Freie Presse fan in Germany is 41.2 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Bayern, Thüringen. Top brand affinities include FC Erzgebirge Aue, Dynamo Dresden, F.C. Hansa Rostock, with strongest over-indexing on FC Erzgebirge Aue (29.68× the country average). Demographically, the Freie Presse audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Freie Presse fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.2 |
| Estimated audience size | 1,754,103 |
Audience persona
The typical Freie Presse fan in Germany is balanced, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for FC Erzgebirge Aue.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 1,129,967 | 13.13× |
| Bayern | 41,249 | 0.15× |
| Thüringen | 35,959 | 0.8× |
| Berlin | 28,724 | 0.37× |
| Nordrhein-Westfalen | 25,871 | 0.07× |
| Baden-Württemberg | 23,083 | 0.1× |
| Sachsen-Anhalt | 16,325 | 0.36× |
| Hessen | 14,192 | 0.11× |
| Brandenburg | 13,782 | 0.25× |
| Mecklenburg-Vorpommern | 11,254 | 0.34× |
| Niedersachsen | 10,069 | 0.06× |
| Rheinland-Pfalz | 4,350 | 0.05× |
| Hamburg | 3,469 | 0.09× |
| Schleswig-Holstein | 3,011 | 0.05× |
| Saarland | 1,085 | 0.05× |
| Bremen | 535 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Erzgebirge Aue | 29.68× | Sports |
| Dynamo Dresden | 8.02× | Sports |
| F.C. Hansa Rostock | 8.27× | Sports |
| Borussia Dortmund | 2.28× | Sports |
| Obi (store) | 2.76× | Shopping |
| FC Bayern Munich | 2.15× | Sports |
| Hardware store | 3.5× | Home & Garden |
| 2. Bundesliga | 2.61× | Sports |
| VfB Stuttgart | 2.7× | Sports |
| 3. Liga | 3.82× | Sports |
| Thomas Gottschalk | 3.21× | Movies & TV |
| Pitbull (rapper) | 11.72× | Music & Radio |
| Eintracht Frankfurt | 2.33× | Sports |
| Roland Kaiser | 3.09× | Music & Radio |
| 1. FC Heidenheim | 5.96× | Sports |
| Transfermarkt | 2.37× | Sports |
| RB Leipzig | 2.86× | Sports |
| Tagesschau | 1.56× | Movies & TV |
| SV Sandhausen | 9.57× | Sports |
| Wetter.com | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Patriotism | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.06 |
| Community Orientation | OPEN | 1.05 |
| Tradition | CONSERVATISM | 1.03 |
| LGBTQ+ Identity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| Austria | 0.7% |
| Italy | 0.4% |
See Freie Presse audiences in other countries
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Frequently asked questions
How many fans does Freie Presse have in Germany?
Freie Presse has an estimated audience of 1,754,103 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Freie Presse fans?
53.5% of Freie Presse fans are female, 46.5% are male, with an average age of 41.2 years.
Which brands do Freie Presse fans like most?
Freie Presse fans show strongest brand affinity for FC Erzgebirge Aue (29.68×), Dynamo Dresden (8.02×), and F.C. Hansa Rostock (8.27×) over the country average.
Where do Freie Presse fans live in Germany?
Freie Presse fans in Germany are most concentrated in Sachsen (reach 1,129,967), Bayern (reach 41,249), and Thüringen (reach 35,959). These three regions account for the largest share of the active audience.
What other brands do Freie Presse fans also like?
Beyond Freie Presse itself, the audience over-indexes on Dynamo Dresden (8.02×), F.C. Hansa Rostock (8.27×), Borussia Dortmund (2.28×), and Obi (store) (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freie Presse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.