Freie Presse Audience in Germany
A data profile of the people who buy, follow and care about Freie Presse in Germany — modelled from more than twelve digital signal sources. Freie Presse has an estimated audience of 1,722,432 people in Germany.
The average Freie Presse fan in Germany is 41.2 years old, balanced, and lives primarily in Sachsen.
The audience is concentrated in Sachsen, Bayern, Thüringen.
Top brand affinities include FC Erzgebirge Aue, Dynamo Dresden, Obi (store), with strongest over-indexing on FC Erzgebirge Aue (43.42× the country average).
Demographically, the Freie Presse audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Freie Presse fan in Germany is balanced, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for FC Erzgebirge Aue.
At a glance
The key figures that characterise the Freie Presse profile in Germany.
Search interest · 12-month trend
Audience demographics of Freie Presse
53.5% are female, 46.5% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.2 |
| Estimated audience size | 1,722,432 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Freie Presse audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.5% |
| Austria | 0.7% |
| Italy | 0.5% |
Geography
Where the Freie Presse audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~1M | 13.13× | |
| 02 | Thüringen | ~40K | 0.78× | |
| 03 | Sachsen-Anhalt | ~20K | 0.39× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 0.38× | |
| 05 | Berlin | ~30K | 0.34× | |
| 06 | Bremen | ~5K | 0.34× | |
| 07 | Brandenburg | ~20K | 0.28× | |
| 08 | Saarland | ~5K | 0.23× | |
| 09 | Bayern | ~40K | 0.15× | |
| 10 | Hamburg | ~5K | 0.13× | |
| 11 | Schleswig-Holstein | ~7K | 0.12× | |
| 12 | Hessen | ~20K | 0.11× | |
| 13 | Rheinland-Pfalz | ~9K | 0.11× | |
| 14 | Baden-Württemberg | ~20K | 0.10× | |
| 15 | Nordrhein-Westfalen | ~30K | 0.08× | |
| 16 | Niedersachsen | ~10K | 0.08× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Freie Presse audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Erzgebirge Aue | Sports | 43.42× | ||
| 02 | SV Sandhausen | Sports | 12.56× | ||
| 03 | Pitbull (rapper) | Music & Radio | 12.00× | ||
| 04 | Dynamo Dresden | Sports | 11.82× | ||
| 05 | 1. FC Heidenheim | Sports | 6.74× | ||
| 06 | Der Bergdoktor (2008) | Movies & TV | 5.91× | ||
| 07 | Hardware store | Home & Garden | 5.27× | ||
| 08 | F.C. Hansa Rostock | Sports | 5.05× | ||
| 09 | Junge Freiheit | News | 5.00× | ||
| 10 | VfL Bochum | Sports | 4.77× | ||
| 11 | Hape Kerkeling | Movies & TV | 4.48× | ||
| 12 | QVC | Movies & TV | 3.79× | ||
| 13 | Obi (store) | Shopping | 3.46× | ||
| 14 | RB Leipzig | Sports | 3.06× | ||
| 15 | VfB Stuttgart | Sports | 2.36× | ||
| 16 | Nature | Home & Garden | 2.25× | ||
| 17 | 2. Bundesliga | Sports | 2.06× | ||
| 18 | Borussia Dortmund | Sports | 1.80× | ||
| 19 | Bild | News | 1.70× | ||
| 20 | Family | Kids & Family | 1.64× |
Personality of the Freie Presse audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.26× | |
| Patriotism | CONSERVATISM | 1.67× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.71× |
Frequently asked questions
How many fans does Freie Presse have in Germany?
Freie Presse has an estimated audience of 1,722,432 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Freie Presse fans?
53.5% of Freie Presse fans are female, 46.5% are male, with an average age of 41.2 years.
Which brands do Freie Presse fans like most?
Freie Presse fans show strongest brand affinity for FC Erzgebirge Aue (43.42×), Dynamo Dresden (11.82×), and Obi (store) (3.46×) over the country average.
Where do Freie Presse fans live in Germany?
Freie Presse fans in Germany are most concentrated in Sachsen (reach ~1M), Bayern (reach ~40K), and Thüringen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Freie Presse fans also like?
Beyond Freie Presse itself, the audience over-indexes on Dynamo Dresden (11.82×), Obi (store) (3.46×), Hardware store (5.27×), and F.C. Hansa Rostock (5.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Freie Presse audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freie Presse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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