Rascasse Audience Intelligence

Upper Bavaria Audience in Germany

A data profile of the people who buy, follow and care about Upper Bavaria in Germany — modelled from more than twelve digital signal sources. Upper Bavaria has an estimated audience of 1,378,591 people in Germany.

#336among POI in Germany#388in Travel & Leisure

The average Upper Bavaria fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tour de France, Ryanair, Oktoberfest, with strongest over-indexing on Tour de France (2.77× the country average).

Demographically, the Upper Bavaria audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Upper Bavaria fan in Germany is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Tour de France.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upper Bavaria profile in Germany.

Audience size
1.4M
in Germany
Gender
53.1%♀
46.9% male
Age
41.6
average years
Country rank
#4829
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upper Bavaria fans

53.1% are female, 46.9% are male, average age 41.6.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Upper Bavaria audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age41.6
Estimated audience size1,378,591
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Upper Bavaria audience in Germany
Age bracketShare%
16-199%
20-2922%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Upper Bavaria audience comes from Germany.

Worldwide audience distribution share by country for Upper Bavaria
CountryShare
Germany95.0%
Austria3.4%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upper Bavaria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Upper Bavaria fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K4.04×
02Nordrhein-Westfalen~400K1.27×
03Baden-Württemberg~200K1.08×
04Hessen~100K1.05×
05Rheinland-Pfalz~70K0.94×
06Thüringen~30K0.93×
07Sachsen~60K0.89×
08Saarland~20K0.89×
09Berlin~50K0.75×
10Hamburg~20K0.72×
11Brandenburg~30K0.70×
12Niedersachsen~90K0.69×
13Bremen~8K0.69×
14Schleswig-Holstein~30K0.66×
15Sachsen-Anhalt~20K0.65×
16Mecklenburg-Vorpommern~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Upper Bavaria, Germany
0.64×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upper Bavaria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upper Bavaria audience
#·InterestCategoryAffinity×
01SSV Jahn RegensburgSports3.93×
02Montblanc (company)Fashion & Accessoires3.55×
03Felix NeureutherSports3.52×
04Meghan MarkleFashion & Accessoires3.47×
05DirndlFashion & Accessoires3.41×
06OktoberfestTravel & Leisure3.24×
07Non-alcoholic beverageFood & Beverages2.81×
08Tour de FranceSports2.77×
09Mineral waterFood & Beverages2.57×
10Social Democratic Party of GermanyPolitics & Society2.47×
11Ryan GoslingMovies & TV2.31×
12Andy BorgMusic & Radio2.27×
13Junge FreiheitNews1.92×
14CappuccinoFood & Beverages1.92×
15TraditionPolitics & Society1.85×
16RyanairTravel & Leisure1.76×
17Public transportCars & Mobility1.75×
18Manuel NeuerSports1.68×
19Employment websiteBusiness & Career1.67×
20Alpine skiingSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upper Bavaria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upper Bavaria audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.85×
Quality AwarenessPREMIUM1.51×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upper Bavaria audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.70×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upper Bavaria have in Germany?

Upper Bavaria has an estimated audience of 1,378,591 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Upper Bavaria fans?

53.1% of Upper Bavaria fans are female, 46.9% are male, with an average age of 41.6 years.

03

Which brands do Upper Bavaria fans like most?

Upper Bavaria fans show strongest brand affinity for Tour de France (2.77×), Ryanair (1.76×), and Oktoberfest (3.24×) over the country average.

04

Where do Upper Bavaria fans live in Germany?

Upper Bavaria fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Upper Bavaria fans also like?

Beyond Upper Bavaria itself, the audience over-indexes on Ryanair (1.76×), Oktoberfest (3.24×), Felix Neureuther (3.52×), and Social Democratic Party of Germany (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Upper Bavaria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Upper Bavaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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