Upper Bavaria Audience in Germany
Upper Bavaria has an estimated audience of 1,378,591 people in Germany. 53.1% are female, 46.9% are male, average age 41.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Bull riding, Natural rubber, Oliver Kahn, Catania.
The average Upper Bavaria fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Bull riding, Natural rubber, with strongest over-indexing on Progressive rock (3× the country average). Demographically, the Upper Bavaria audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Upper Bavaria fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.6 |
| Estimated audience size | 1,378,591 |
Audience persona
The typical Upper Bavaria fan in Germany is balanced, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 913,580 | 4.12× |
| Nordrhein-Westfalen | 282,677 | 0.94× |
| Baden-Württemberg | 205,887 | 1.09× |
| Hessen | 116,002 | 1.1× |
| Niedersachsen | 93,044 | 0.69× |
| Rheinland-Pfalz | 65,369 | 0.95× |
| Sachsen | 61,454 | 0.91× |
| Berlin | 48,271 | 0.78× |
| Schleswig-Holstein | 32,123 | 0.65× |
| Thüringen | 31,195 | 0.89× |
| Brandenburg | 27,981 | 0.65× |
| Hamburg | 22,749 | 0.73× |
| Sachsen-Anhalt | 20,215 | 0.57× |
| Mecklenburg-Vorpommern | 14,730 | 0.56× |
| Saarland | 14,037 | 0.83× |
| Bremen | 6,270 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3× | Music & Radio |
| Bull riding | 5.63× | Sports |
| Natural rubber | 1.93× | Cars & Mobility |
| Oliver Kahn | 2.26× | Sports |
| Catania | 3.68× | Travel & Leisure |
| Kerala | 1.59× | Travel & Leisure |
| Rhodiola | 3.04× | Health |
| Box lacrosse | 3.65× | Sports |
| Caprivi Strip | 2.85× | |
| Building-integrated photovoltaics | 2.63× | Home & Garden |
| McGregor, Iowa | 1.73× | Shopping |
| Hollister, California | 1.95× | Travel & Leisure |
| Hippophae | 1.78× | Health |
| Lev Yashin | 1.68× | Sports |
| FilGoal | 1.56× | Sports |
| Peschici | 1.54× | Travel & Leisure |
| Yoga Journal | 1.58× | Sports |
| JR Aquino | 3.33× | |
| Chachapoyas, Peru | 2.18× | Travel & Leisure |
| Divergent series | 2.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.47 |
| Sustainability | BALANCE | 1.39 |
| Tradition | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.25 |
| Luxury Orientation | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.0% |
| Austria | 3.4% |
| Italy | 0.9% |
See Upper Bavaria audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Upper Bavaria have in Germany?
Upper Bavaria has an estimated audience of 1,378,591 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Upper Bavaria fans?
53.1% of Upper Bavaria fans are female, 46.9% are male, with an average age of 41.6 years.
Which brands do Upper Bavaria fans like most?
Upper Bavaria fans show strongest brand affinity for Progressive rock (3×), Bull riding (5.63×), and Natural rubber (1.93×) over the country average.
Where do Upper Bavaria fans live in Germany?
Upper Bavaria fans in Germany are most concentrated in Bayern (reach 913,580), Nordrhein-Westfalen (reach 282,677), and Baden-Württemberg (reach 205,887). These three regions account for the largest share of the active audience.
What other brands do Upper Bavaria fans also like?
Beyond Upper Bavaria itself, the audience over-indexes on Bull riding (5.63×), Natural rubber (1.93×), Oliver Kahn (2.26×), and Catania (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Upper Bavaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.