Dirndl Audience in Germany
Dirndl has an estimated audience of 1,028,696 people in Germany. 70.3% are female, 29.7% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tracht / Dirndl / Lederhose, Folk costume, Lederhosen, Arts and music, Gala.
The average Dirndl fan in Germany is 36.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tracht / Dirndl / Lederhose, Folk costume, Lederhosen, with strongest over-indexing on Tracht / Dirndl / Lederhose (70.81× the country average). Demographically, the Dirndl audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dirndl fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 36.1 |
| Estimated audience size | 1,028,696 |
Audience persona
The typical Dirndl fan in Germany is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Tracht / Dirndl / Lederhose.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 409,054 | 2.47× |
| Nordrhein-Westfalen | 192,115 | 0.85× |
| Baden-Württemberg | 191,267 | 1.36× |
| Niedersachsen | 88,606 | 0.89× |
| Hessen | 75,360 | 0.96× |
| Rheinland-Pfalz | 55,802 | 1.08× |
| Sachsen | 48,757 | 0.97× |
| Berlin | 31,529 | 0.69× |
| Brandenburg | 31,378 | 0.98× |
| Schleswig-Holstein | 28,612 | 0.77× |
| Thüringen | 24,077 | 0.92× |
| Sachsen-Anhalt | 22,412 | 0.84× |
| Hamburg | 17,107 | 0.74× |
| Saarland | 14,982 | 1.19× |
| Mecklenburg-Vorpommern | 14,471 | 0.74× |
| Bremen | 4,849 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tracht / Dirndl / Lederhose | 70.81× | Fashion & Accessoires |
| Folk costume | 9.75× | Fashion & Accessoires |
| Lederhosen | 11.86× | Fashion & Accessoires |
| Arts and music | 1.56× | Arts & Culture |
| Gala | 2.31× | News |
| C&A | 2.78× | Shopping |
| Online shopping | 1.54× | Shopping |
| H&M | 1.95× | Shopping |
| Draught beer | 6.43× | Food & Beverages |
| Bonprix | 2.5× | Shopping |
| Let's Dance (German TV series) | 2.47× | Movies & TV |
| Tchibo | 2.44× | Shopping |
| Skirt | 2.72× | Fashion & Accessoires |
| Tracht | 11.18× | Fashion & Accessoires |
| Deichmann | 1.97× | Shopping |
| Street One | 3.19× | Fashion & Accessoires |
| Barbie | 1.95× | Movies & TV |
| Women's clothing | 1.73× | Fashion & Accessoires |
| Thermomix | 3.03× | Home & Garden |
| Oktoberfest | 4.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.12 |
| Design Affinity | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.29 |
| Creativity | OPEN | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.9% |
| Austria | 16.4% |
| United States | 3.8% |
See Dirndl audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dirndl have in Germany?
Dirndl has an estimated audience of 1,028,696 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dirndl fans?
70.3% of Dirndl fans are female, 29.7% are male, with an average age of 36.1 years.
Which brands do Dirndl fans like most?
Dirndl fans show strongest brand affinity for Tracht / Dirndl / Lederhose (70.81×), Folk costume (9.75×), and Lederhosen (11.86×) over the country average.
Where do Dirndl fans live in Germany?
Dirndl fans in Germany are most concentrated in Bayern (reach 409,054), Nordrhein-Westfalen (reach 192,115), and Baden-Württemberg (reach 191,267). These three regions account for the largest share of the active audience.
What other brands do Dirndl fans also like?
Beyond Dirndl itself, the audience over-indexes on Folk costume (9.75×), Lederhosen (11.86×), Arts and music (1.56×), and Gala (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dirndl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.