Rascasse Audience Intelligence

Dirndl Audience in Germany

Name: Dirndl — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Dirndl in Germany — modelled from more than twelve digital signal sources. Dirndl has an estimated audience of 1,028,696 people in Germany.

#3099among Topic in Germany #349in Fashion & Accessoires

The average Dirndl fan in Germany is 36.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tracht / Dirndl / Lederhose, Folk costume, Lederhosen, with strongest over-indexing on Tracht / Dirndl / Lederhose (70.81× the country average).

Demographically, the Dirndl audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dirndl fan in Germany is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Tracht / Dirndl / Lederhose.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirndl profile in Germany.

Audience size

in Germany

Gender

70.3%♀

29.7% male

Age

36.1

average years

Country rank

#6368

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Dirndl fans

70.3% are female, 29.7% are male, average age 36.1.

Fig. 02

Gender split

70.3%

Female

29.7%

Male

Demographic split for Dirndl audience in Germany
Metric	Value
Female	70.3%
Male	29.7%
Average age	36.1
Estimated audience size	1,028,696

Fig. 03

Age distribution

Age distribution of the Dirndl audience in Germany
Age bracket	Share	%
16-19		26%
20-29		23%
30-39		18%
40-49		19%
50+		14%

Fig. 04

Worldwide distribution

50.8%

of the worldwide Dirndl audience comes from Germany.

Worldwide audience distribution share by country for Dirndl
Country	Share
Germany	50.8%
Austria	16.4%
United States	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirndl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dirndl fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~400K	2.44×
02	Baden-Württemberg	~200K	1.34×
03	Saarland	~20K	1.25×
04	Rheinland-Pfalz	~60K	1.12×
05	Brandenburg	~30K	0.98×
06	Hessen	~70K	0.95×
07	Sachsen	~50K	0.95×
08	Thüringen	~20K	0.93×
09	Niedersachsen	~90K	0.88×
10	Sachsen-Anhalt	~20K	0.87×
11	Nordrhein-Westfalen	~200K	0.84×
12	Schleswig-Holstein	~30K	0.78×
13	Hamburg	~20K	0.75×
14	Mecklenburg-Vorpommern	~10K	0.73×
15	Berlin	~30K	0.66×
16	Bremen	~5K	0.58×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirndl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirndl audience
#	Interest	Category	×
01	Tracht / Dirndl / Lederhose	Fashion & Accessoires	70.81×
02	Lederhosen	Fashion & Accessoires	11.86×
03	Tracht	Fashion & Accessoires	11.18×
04	Folk costume	Fashion & Accessoires	9.75×
05	Draught beer	Food & Beverages	6.43×
06	Oktoberfest	Travel & Leisure	4.32×
07	Street One	Fashion & Accessoires	3.19×
08	C&A	Shopping	2.78×
09	Skirt	Fashion & Accessoires	2.72×
10	Bonprix	Shopping	2.50×
11	Let's Dance (German TV series)	Movies & TV	2.47×
12	Tchibo	Shopping	2.44×
13	Gute Zeiten, schlechte Zeiten	Movies & TV	2.29×
14	Deichmann	Shopping	1.97×
15	H&M	Shopping	1.95×
16	Women's clothing	Fashion & Accessoires	1.73×
17	Müller (company)	Food & Beverages	1.69×
18	Arts and music	Arts & Culture	1.56×
19	Online shopping	Shopping	1.54×
20	Obi (store)	Shopping	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirndl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Dirndl audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	3.41×
Design Affinity	PREMIUM	1.49×
Creativity	OPEN	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Dirndl audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.56×
Patriotism	CONSERVATISM	0.61×
Early Adopter Mentality	POWER	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Dirndl have in Germany?

Dirndl has an estimated audience of 1,028,696 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Dirndl fans?

70.3% of Dirndl fans are female, 29.7% are male, with an average age of 36.1 years.

Which brands do Dirndl fans like most?

Dirndl fans show strongest brand affinity for Tracht / Dirndl / Lederhose (70.81×), Folk costume (9.75×), and Lederhosen (11.86×) over the country average.

Where do Dirndl fans live in Germany?

Dirndl fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Dirndl fans also like?

Beyond Dirndl itself, the audience over-indexes on Folk costume (9.75×), Lederhosen (11.86×), Arts and music (1.56×), and Online shopping (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

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Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Dirndl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dirndl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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