Tracht / Dirndl / Lederhose Audience in Germany
Tracht / Dirndl / Lederhose has an estimated audience of 403,914 people in Germany. 62.6% are female, 37.4% are male, average age 39.2. Top brand affinities: Alex Box (Makeup Artist), Jacques Vernier, Son gohan, Kore University of Enna, Jonathan Davis.
Top brand affinities include Alex Box (Makeup Artist), Jacques Vernier, Son gohan, with strongest over-indexing on Alex Box (Makeup Artist) (69.21× the country average). Demographically, the Tracht / Dirndl / Lederhose audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tracht / Dirndl / Lederhose fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 39.2 |
| Estimated audience size | 403,914 |
Audience persona
The typical Tracht / Dirndl / Lederhose fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Alex Box (Makeup Artist).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alex Box (Makeup Artist) | 69.21× | Beauty & Wellness |
| Jacques Vernier | 61.4× | Politics & Society |
| Son gohan | 44.68× | Literature |
| Kore University of Enna | 20.0× | Business & Career |
| Jonathan Davis | 20.0× | Music & Radio |
| Sailor | 20.0× | Travel & Leisure |
| Alaska | 17.09× | Travel & Leisure |
| Nebraska | 16.43× | Travel & Leisure |
| Jura Mountains | 16.4× | Travel & Leisure |
| JVC Kenwood | 15.73× | Technology & Electronics |
| Tuscany | 15.14× | Travel & Leisure |
| Third Way | 13.42× | |
| GOL TV | 13.28× | Sports |
| Food quality | 12.43× | Food & Beverages |
| Google Analytics | 9.77× | Internet & Social Media |
| Ciwan Haco | 9.56× | Music & Radio |
| Minnesota | 9.5× | Travel & Leisure |
| Kumanovo | 8.32× | Travel & Leisure |
| Alejandro Darío Gómez | 8.26× | Sports |
| John James Audubon | 8.18× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Quality Awareness | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.6% |
| Italy | 8.4% |
See Tracht / Dirndl / Lederhose audiences in other countries
- Tracht / Dirndl / Lederhose — United States
- Tracht / Dirndl / Lederhose — United Kingdom
- Tracht / Dirndl / Lederhose — France
- Tracht / Dirndl / Lederhose — Italy
- Tracht / Dirndl / Lederhose — Spain
- Tracht / Dirndl / Lederhose — Brazil
- Tracht / Dirndl / Lederhose — Japan
- Tracht / Dirndl / Lederhose — South Korea
- Tracht / Dirndl / Lederhose — India
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tracht / Dirndl / Lederhose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.