Tracht / Dirndl / Lederhose Audience in Germany
Tracht / Dirndl / Lederhose has an estimated audience of 403,914 people in Germany. 62.6% are female, 37.4% are male, average age 39.2. Top brand affinities: Dirndl, Bank for International Settlements, Helen Mirren, Sewing machine, First-time home buyer grant.
Top brand affinities include Dirndl, Bank for International Settlements, Helen Mirren, with strongest over-indexing on Dirndl (69.21× the country average). Demographically, the Tracht / Dirndl / Lederhose audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tracht / Dirndl / Lederhose fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 39.2 |
| Estimated audience size | 403,914 |
Audience persona
The typical Tracht / Dirndl / Lederhose fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Dirndl.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dirndl | 69.21× | Fashion & Accessoires |
| Bank for International Settlements | 64.82× | Politics & Society |
| Helen Mirren | 20× | Movies & TV |
| Sewing machine | 5.77× | Home & Garden |
| First-time home buyer grant | 7.02× | Home & Garden |
| First-time buyer | 5.96× | Shopping |
| Tracht | 16.87× | Fashion & Accessoires |
| Starter home | 5.13× | Home & Garden |
| Estrella Damm | 61.4× | Food & Beverages |
| Art Collecting | 8.08× | Arts & Culture |
| Radio BAYERN 3 | 13.28× | Music & Radio |
| Tour de France | 4.89× | Sports |
| NHL | 5.96× | Sports |
| Thomas Sabo | 8.26× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.89× | Home & Garden |
| Ernsting's family | 3.09× | Shopping |
| Eisbären Berlin | 7.55× | Sports |
| FC Bayern Munich | 1.53× | Sports |
| Schlager music | 2.48× | Music & Radio |
| Die Küchenschlacht | 44.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Quality Awareness | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.6% |
| Italy | 8.4% |
See Tracht / Dirndl / Lederhose audiences in other countries
- Tracht / Dirndl / Lederhose — United States
- Tracht / Dirndl / Lederhose — United Kingdom
- Tracht / Dirndl / Lederhose — France
- Tracht / Dirndl / Lederhose — Italy
- Tracht / Dirndl / Lederhose — Spain
- Tracht / Dirndl / Lederhose — Brazil
- Tracht / Dirndl / Lederhose — Japan
- Tracht / Dirndl / Lederhose — South Korea
- Tracht / Dirndl / Lederhose — India
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tracht / Dirndl / Lederhose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.