A data profile of the people who buy, follow and care about Tracht / Dirndl / Lederhose in Germany — modelled from more than twelve digital signal sources. Tracht / Dirndl / Lederhose has an estimated audience of 403,914 people in Germany.
Tracht / Dirndl / Lederhose has an estimated audience of 403,914 people in Germany. 62.6% are female, 37.4% are male, average age 39.2. Top brand affinities: Dirndl, Bank for International Settlements, First-time buyer, Sewing machine, Helen Mirren.
Top brand affinities include Dirndl, Bank for International Settlements, First-time buyer, with strongest over-indexing on Dirndl (70.81× the country average).
Demographically, the Tracht / Dirndl / Lederhose audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Tracht / Dirndl / Lederhose fan in Germany is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Dirndl.
The key figures that characterise the Tracht / Dirndl / Lederhose profile in Germany.
62.6% are female, 37.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 39.2 |
| Estimated audience size | 403,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Tracht / Dirndl / Lederhose audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.6% |
| Italy | 8.4% |
The strongest cross-interests of the Tracht / Dirndl / Lederhose audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank for International Settlements | Politics & Society | 82.31× | ||
| 02 | Dirndl | Fashion & Accessoires | 70.81× | ||
| 03 | First-time buyer | Shopping | 15.69× | ||
| 04 | Helen Mirren | Movies & TV | 12.64× | ||
| 05 | Frank Rosin | Food & Beverages | 12.18× | ||
| 06 | Die Küchenschlacht | Food & Beverages | 11.23× | ||
| 07 | Sewing machine | Home & Garden | 9.97× | ||
| 08 | Eisbären Berlin | Sports | 8.62× | ||
| 09 | Beer festival | Food & Beverages | 7.86× | ||
| 10 | Alfons Schuhbeck | Food & Beverages | 7.31× | ||
| 11 | ZDF-Fernsehgarten | Movies & TV | 6.03× | ||
| 12 | Mountaineering | Sports | 5.69× | ||
| 13 | Brewing | Food & Beverages | 4.96× | ||
| 14 | Terraced house | Home & Garden | 4.94× | ||
| 15 | Schlager music | Music & Radio | 3.66× | ||
| 16 | Tour de France | Sports | 3.48× | ||
| 17 | Sewing | Home & Garden | 3.30× | ||
| 18 | Adventure travel | Travel & Leisure | 3.23× | ||
| 19 | ImmobilienScout24 | Home & Garden | 2.97× | ||
| 20 | Airbnb | Travel & Leisure | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.57× | |
| Quality Awareness | PREMIUM | 2.20× | |
| Early Adopter Mentality | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Tracht / Dirndl / Lederhose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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