Rascasse Audience Intelligence

Tracht Audience in Germany

A data profile of the people who buy, follow and care about Tracht in Germany — modelled from more than twelve digital signal sources. Tracht has an estimated audience of 417,320 people in Germany.

#5147among Topic in Germany#645in Fashion & Accessoires

The average Tracht fan in Germany is 40.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Dirndl, Folk costume, Lederhosen, with strongest over-indexing on Dirndl (43.87× the country average).

Demographically, the Tracht audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tracht fan in Germany is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Dirndl.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tracht profile in Germany.

Audience size
417K
in Germany
Gender
63.7%♀
36.3% male
Age
40.6
average years
Country rank
#13521
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tracht fans

63.7% are female, 36.3% are male, average age 40.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Tracht audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age40.6
Estimated audience size417,320
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Tracht audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Tracht audience comes from Germany.

Worldwide audience distribution share by country for Tracht
CountryShare
Germany40.4%
Austria12.6%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tracht audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tracht fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K4.87×
02Baden-Württemberg~70K1.28×
03Hessen~30K1.08×
04Rheinland-Pfalz~20K0.97×
05Saarland~5K0.88×
06Thüringen~8K0.78×
07Hamburg~7K0.75×
08Niedersachsen~30K0.74×
09Berlin~10K0.74×
10Nordrhein-Westfalen~60K0.70×
11Sachsen~10K0.69×
12Bremen~2K0.64×
13Brandenburg~8K0.61×
14Sachsen-Anhalt~6K0.59×
15Schleswig-Holstein~9K0.58×
16Mecklenburg-Vorpommern~4K0.51×
Fig. 06

Affinity by region

Affinity by region — Tracht, Germany
0.51×1.00×4.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tracht audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tracht audience
#·InterestCategoryAffinity×
01DirndlFashion & Accessoires43.87×
02Folk costumeFashion & Accessoires22.71×
03LederhosenFashion & Accessoires21.52×
04Snare drumMusic & Radio13.87×
05WoodstockMusic & Radio12.38×
06Sound designMusic & Radio11.13×
07Cranger KirmesTravel & Leisure9.28×
08VolksfestTravel & Leisure9.28×
09Antenne BayernMusic & Radio6.13×
10SoundtrackMusic & Radio6.08×
11OktoberfestTravel & Leisure5.39×
12AllgäuTravel & Leisure4.18×
13Tyrol (state)Travel & Leisure2.84×
14Men's clothingFashion & Accessoires1.99×
15FoodFood & Beverages1.89×
16Arts and musicArts & Culture1.74×
17CultureLiterature1.56×
18GermanyTravel & Leisure1.55×
19Current eventsArts & Culture1.52×
20BusinessBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tracht audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tracht audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM6.72×
DIY MentalityTHRILL1.41×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tracht audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
Urban LifestyleOPEN0.97×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tracht have in Germany?

Tracht has an estimated audience of 417,320 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Tracht fans?

63.7% of Tracht fans are female, 36.3% are male, with an average age of 40.6 years.

03

Which brands do Tracht fans like most?

Tracht fans show strongest brand affinity for Dirndl (43.87×), Folk costume (22.71×), and Lederhosen (21.52×) over the country average.

04

Where do Tracht fans live in Germany?

Tracht fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tracht fans also like?

Beyond Tracht itself, the audience over-indexes on Folk costume (22.71×), Lederhosen (21.52×), Food (1.89×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Tracht audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tracht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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