Tracht Audience in Germany
Tracht has an estimated audience of 417,320 people in Germany. 63.7% are female, 36.3% are male, average age 40.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Dirndl, Folk costume, Lederhosen, Food, Arts and music.
The average Tracht fan in Germany is 40.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Dirndl, Folk costume, Lederhosen, with strongest over-indexing on Dirndl (43.87× the country average). Demographically, the Tracht audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tracht fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.6 |
| Estimated audience size | 417,320 |
Audience persona
The typical Tracht fan in Germany is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Dirndl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 312,991 | 5.08× |
| Baden-Württemberg | 72,254 | 1.27× |
| Nordrhein-Westfalen | 64,767 | 0.71× |
| Hessen | 34,356 | 1.08× |
| Niedersachsen | 29,349 | 0.72× |
| Rheinland-Pfalz | 19,882 | 0.95× |
| Berlin | 14,193 | 0.76× |
| Sachsen | 13,886 | 0.68× |
| Schleswig-Holstein | 7,999 | 0.53× |
| Thüringen | 7,784 | 0.73× |
| Brandenburg | 7,196 | 0.56× |
| Hamburg | 6,726 | 0.71× |
| Sachsen-Anhalt | 5,959 | 0.55× |
| Saarland | 4,150 | 0.81× |
| Mecklenburg-Vorpommern | 3,263 | 0.41× |
| Bremen | 1,809 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dirndl | 43.87× | Fashion & Accessoires |
| Folk costume | 22.71× | Fashion & Accessoires |
| Lederhosen | 21.52× | Fashion & Accessoires |
| Food | 1.89× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Cranger Kirmes | 9.28× | Travel & Leisure |
| Germany | 1.55× | Travel & Leisure |
| Antenne Bayern | 6.13× | Music & Radio |
| Oktoberfest | 5.39× | Travel & Leisure |
| Sound design | 11.13× | Music & Radio |
| Tyrol (state) | 2.84× | Travel & Leisure |
| Business | 1.51× | Business & Career |
| Woodstock | 12.38× | Music & Radio |
| Gala | 1.91× | News |
| Culture | 1.56× | Literature |
| Volksfest | 9.28× | Travel & Leisure |
| Current events | 1.52× | Arts & Culture |
| Men's clothing | 1.99× | Fashion & Accessoires |
| Allgäu | 4.18× | Travel & Leisure |
| Snare drum | 13.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.69 |
| Price Sensitivity | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.52 |
| Community Orientation | OPEN | 1.47 |
| Patriotism | CONSERVATISM | 1.41 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.4% |
| Austria | 12.7% |
| United States | 11.0% |
See Tracht audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tracht have in Germany?
Tracht has an estimated audience of 417,320 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Tracht fans?
63.7% of Tracht fans are female, 36.3% are male, with an average age of 40.6 years.
Which brands do Tracht fans like most?
Tracht fans show strongest brand affinity for Dirndl (43.87×), Folk costume (22.71×), and Lederhosen (21.52×) over the country average.
Where do Tracht fans live in Germany?
Tracht fans in Germany are most concentrated in Bayern (reach 312,991), Baden-Württemberg (reach 72,254), and Nordrhein-Westfalen (reach 64,767). These three regions account for the largest share of the active audience.
What other brands do Tracht fans also like?
Beyond Tracht itself, the audience over-indexes on Folk costume (22.71×), Lederhosen (21.52×), Food (1.89×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tracht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.