Volksfest Audience in Germany
Volksfest has an estimated audience of 572,964 people in Germany. 56.0% are female, 44.0% are male, average age 40.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: JACK & JONES, Lindsey Vonn, Satire, German television comedy, Allgäu.
The average Volksfest fan in Germany is 40.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include JACK & JONES, Lindsey Vonn, Satire, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Volksfest audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Volksfest fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.5 |
| Estimated audience size | 572,964 |
Audience persona
The typical Volksfest fan in Germany is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 423,400 | 4.6× |
| Baden-Württemberg | 116,594 | 1.49× |
| Nordrhein-Westfalen | 77,358 | 0.62× |
| Sachsen | 31,834 | 1.13× |
| Niedersachsen | 30,709 | 0.55× |
| Hessen | 28,080 | 0.64× |
| Mecklenburg-Vorpommern | 15,848 | 1.45× |
| Brandenburg | 15,798 | 0.89× |
| Thüringen | 15,478 | 1.06× |
| Rheinland-Pfalz | 15,464 | 0.54× |
| Berlin | 14,719 | 0.57× |
| Schleswig-Holstein | 11,853 | 0.58× |
| Sachsen-Anhalt | 11,038 | 0.74× |
| Hamburg | 7,274 | 0.56× |
| Saarland | 1,870 | 0.27× |
| Bremen | 1,511 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Lindsey Vonn | 7.88× | Sports |
| Satire | 5.93× | Literature |
| German television comedy | 7.06× | Movies & TV |
| Allgäu | 6.06× | Travel & Leisure |
| Pandora | 5.27× | Fashion & Accessoires |
| Heath Ledger | 7.82× | Movies & TV |
| FC Bayern Munich | 1.89× | Sports |
| Pets | 1.76× | Pets & Animals |
| Dieter Bohlen | 4.15× | Music & Radio |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Wetter.com | 2.16× | Home & Garden |
| Tagesschau | 1.64× | Movies & TV |
| Sports betting | 5.49× | Games |
| Zac Efron | 6.27× | Movies & TV |
| Automobiles | 1.67× | Cars & Mobility |
| Roland Kaiser | 2.77× | Music & Radio |
| Tour de France | 4.57× | Sports |
| Helene Fischer | 2.25× | Music & Radio |
| Real property | 3.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Sports Activity | POWER | 1.33 |
| Sustainability | BALANCE | 1.3 |
| Indulgence | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.0% |
| United States | 8.1% |
| Austria | 6.5% |
See Volksfest audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Volksfest have in Germany?
Volksfest has an estimated audience of 572,964 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Volksfest fans?
56.0% of Volksfest fans are female, 44.0% are male, with an average age of 40.5 years.
Which brands do Volksfest fans like most?
Volksfest fans show strongest brand affinity for JACK & JONES (75.56×), Lindsey Vonn (7.88×), and Satire (5.93×) over the country average.
Where do Volksfest fans live in Germany?
Volksfest fans in Germany are most concentrated in Bayern (reach 423,400), Baden-Württemberg (reach 116,594), and Nordrhein-Westfalen (reach 77,358). These three regions account for the largest share of the active audience.
What other brands do Volksfest fans also like?
Beyond Volksfest itself, the audience over-indexes on Lindsey Vonn (7.88×), Satire (5.93×), German television comedy (7.06×), and Allgäu (6.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volksfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.