Sound design Audience in Germany
Sound design has an estimated audience of 568,297 people in Germany. 26.6% are female, 73.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thomann, Synthesizer, Winona Ryder, Brewing, Google Maps.
The average Sound design fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thomann, Synthesizer, Winona Ryder, with strongest over-indexing on Thomann (10.18× the country average). Demographically, the Sound design audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Field of study
Demographics of Sound design fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 40.0 |
| Estimated audience size | 568,297 |
Audience persona
The typical Sound design fan in Germany is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Thomann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,063 | 0.9× |
| Bayern | 64,742 | 0.71× |
| Baden-Württemberg | 64,154 | 0.83× |
| Berlin | 58,361 | 2.3× |
| Hessen | 37,163 | 0.86× |
| Niedersachsen | 34,431 | 0.62× |
| Sachsen | 19,183 | 0.69× |
| Rheinland-Pfalz | 18,038 | 0.63× |
| Hamburg | 16,378 | 1.28× |
| Schleswig-Holstein | 13,303 | 0.65× |
| Sachsen-Anhalt | 13,093 | 0.89× |
| Thüringen | 12,403 | 0.86× |
| Brandenburg | 10,193 | 0.58× |
| Mecklenburg-Vorpommern | 9,673 | 0.89× |
| Saarland | 9,616 | 1.38× |
| Bremen | 9,436 | 1.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomann | 10.18× | Shopping |
| Synthesizer | 19.97× | Music & Radio |
| Winona Ryder | 7.05× | Movies & TV |
| Brewing | 6.09× | Food & Beverages |
| Google Maps | 2.55× | Internet & Social Media |
| Ibanez | 10.47× | Music & Radio |
| Tracht | 13.89× | Fashion & Accessoires |
| Hunter × Hunter | 7.44× | Literature |
| Roland Corporation | 16.21× | Music & Radio |
| Video editing | 6.59× | Technology & Electronics |
| Creative Commons | 4.14× | Technology & Electronics |
| Paul Stanley | 19.63× | Music & Radio |
| Steinberg | 17.71× | Music & Radio |
| Bandcamp | 11.82× | Music & Radio |
| Korg | 17.41× | Music & Radio |
| Plumbing | 3.67× | Home & Garden |
| Arturia | 20.61× | Music & Radio |
| Native Instruments | 10.21× | Technology & Electronics |
| Ryanair | 2.05× | Travel & Leisure |
| Spotify | 1.73× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.61 |
| Early Adopter Mentality | POWER | 3 |
| Urban Lifestyle | OPEN | 1.62 |
| Tradition | CONSERVATISM | 1.39 |
| Spirituality | BALANCE | 1.37 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Japan | 6.6% |
| United Kingdom | 5.5% |
See Sound design audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Sound design have in Germany?
Sound design has an estimated audience of 568,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sound design fans?
26.6% of Sound design fans are female, 73.4% are male, with an average age of 40.0 years.
Which brands do Sound design fans like most?
Sound design fans show strongest brand affinity for Thomann (10.18×), Synthesizer (19.97×), and Winona Ryder (7.05×) over the country average.
Where do Sound design fans live in Germany?
Sound design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,063), Bayern (reach 64,742), and Baden-Württemberg (reach 64,154). These three regions account for the largest share of the active audience.
What other brands do Sound design fans also like?
Beyond Sound design itself, the audience over-indexes on Synthesizer (19.97×), Winona Ryder (7.05×), Brewing (6.09×), and Google Maps (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sound design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.