Rascasse Audience Intelligence

Sound design Audience in Germany

A data profile of the people who buy, follow and care about Sound design in Germany — modelled from more than twelve digital signal sources. Sound design has an estimated audience of 568,297 people in Germany.

#225among Field of study in Germany#4363among Topic in Germany#1176in Music & Radio

The average Sound design fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomann, Bandcamp, Native Instruments, with strongest over-indexing on Thomann (13.25× the country average).

Demographically, the Sound design audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sound design fan in Germany is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Thomann.

Category: Music & Radio · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sound design profile in Germany.

Audience size
568K
in Germany
Gender
26.6%♀
73.4% male
Age
40.0
average years
Country rank
#10576
Topic in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sound design fans

26.6% are female, 73.4% are male, average age 40.0.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Sound design audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age40.0
Estimated audience size568,297
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Sound design audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Sound design audience comes from Germany.

Worldwide audience distribution share by country for Sound design
CountryShare
United States29.7%
Japan6.6%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sound design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sound design fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.76×
02Bremen~6K1.24×
03Saarland~8K1.12×
04Hamburg~10K1.09×
05Sachsen-Anhalt~20K1.05×
06Thüringen~10K1.00×
07Mecklenburg-Vorpommern~10K0.99×
08Nordrhein-Westfalen~100K0.93×
09Hessen~40K0.92×
10Brandenburg~20K0.92×
11Sachsen~20K0.88×
12Schleswig-Holstein~20K0.88×
13Baden-Württemberg~70K0.87×
14Rheinland-Pfalz~20K0.87×
15Niedersachsen~50K0.82×
16Bayern~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Sound design, Germany
0.81×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sound design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sound design audience
#·InterestCategoryAffinity×
01FocusriteTechnology & Electronics23.99×
02BandcampMusic & Radio19.51×
03SteinbergMusic & Radio17.60×
04KorgMusic & Radio16.47×
05Roland CorporationMusic & Radio13.82×
06ThomannShopping13.25×
07Native InstrumentsTechnology & Electronics11.72×
08TrachtFashion & Accessoires11.13×
09SynthesizerMusic & Radio9.53×
10IbanezMusic & Radio7.99×
11Resident AdvisorMusic & Radio7.83×
12LederhosenFashion & Accessoires7.62×
13High-end audioTechnology & Electronics5.80×
14PatreonInternet & Social Media5.66×
15Video editingTechnology & Electronics5.36×
16Nina ChubaMusic & Radio3.84×
17Tour de FranceSports2.96×
18Musical theatreMovies & TV2.83×
19LivemusicMusic & Radio2.46×
20RedditInternet & Social Media2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sound design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sound design audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.75×
Early Adopter MentalityPOWER3.19×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sound design audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.54×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sound design have in Germany?

Sound design has an estimated audience of 568,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sound design fans?

26.6% of Sound design fans are female, 73.4% are male, with an average age of 40.0 years.

03

Which brands do Sound design fans like most?

Sound design fans show strongest brand affinity for Thomann (13.25×), Bandcamp (19.51×), and Native Instruments (11.72×) over the country average.

04

Where do Sound design fans live in Germany?

Sound design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sound design fans also like?

Beyond Sound design itself, the audience over-indexes on Bandcamp (19.51×), Native Instruments (11.72×), Synthesizer (9.53×), and Steinberg (17.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Sound design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sound design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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