Carglass Audience in Germany
Carglass has an estimated audience of 1,072,664 people in Germany. 28.4% are female, 71.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Urban Outfitters, Building insulation.
The average Carglass fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (1.91× the country average). Demographically, the Carglass audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car parts
Demographics of Carglass fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 36.8 |
| Estimated audience size | 1,072,664 |
Audience persona
The typical Carglass fan in Germany is more male, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,490 | 1.15× |
| Bayern | 198,554 | 1.06× |
| Baden-Württemberg | 163,112 | 1.03× |
| Niedersachsen | 108,365 | 0.96× |
| Hessen | 95,683 | 1.08× |
| Rheinland-Pfalz | 56,177 | 0.96× |
| Schleswig-Holstein | 51,553 | 1.23× |
| Berlin | 49,393 | 0.95× |
| Sachsen | 49,112 | 0.86× |
| Brandenburg | 42,347 | 1.17× |
| Hamburg | 34,843 | 1.32× |
| Thüringen | 21,169 | 0.71× |
| Sachsen-Anhalt | 20,996 | 0.7× |
| Mecklenburg-Vorpommern | 17,104 | 0.77× |
| Saarland | 12,819 | 0.9× |
| Bremen | 11,671 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.91× | Music & Radio |
| CAC 40 | 2.03× | Business & Career |
| Progressive rock | 2.08× | Music & Radio |
| Urban Outfitters | 1.69× | Shopping |
| Building insulation | 3.8× | Home & Garden |
| MK | 2.32× | Music & Radio |
| Pumuckl | 4.82× | Movies & TV |
| Handmade Gifts | 1.56× | Kids & Family |
| Metamorphoses | 2.3× | Literature |
| Google Home | 3.94× | Technology & Electronics |
| Icon (magazine) | 1.73× | Arts & Culture |
| Apostrophe | 3.31× | Literature |
| Acoustic music | 2.67× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.2× | Music & Radio |
| Israeli cuisine | 3.63× | Food & Beverages |
| Hammock camping | 4.11× | Travel & Leisure |
| Academy Award for Best Original Score | 5.43× | Movies & TV |
| Staycation | 2.15× | Home & Garden |
| Totally Spies! | 5.36× | Movies & TV |
| Golem | 1.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.6 |
| Luxury Orientation | PREMIUM | 1.43 |
| Patriotism | CONSERVATISM | 1.28 |
| Need for Security | CONSERVATISM | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.4% |
| Spain | 18.6% |
| Germany | 13.8% |
See Carglass audiences in other countries
More Car parts audiences in Germany
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- Continental AG (297,702)
- Car glass (237,423)
Frequently asked questions
How many fans does Carglass have in Germany?
Carglass has an estimated audience of 1,072,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carglass fans?
28.4% of Carglass fans are female, 71.6% are male, with an average age of 36.8 years.
Which brands do Carglass fans like most?
Carglass fans show strongest brand affinity for Gil Ofarim (1.91×), CAC 40 (2.03×), and Progressive rock (2.08×) over the country average.
Where do Carglass fans live in Germany?
Carglass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,490), Bayern (reach 198,554), and Baden-Württemberg (reach 163,112). These three regions account for the largest share of the active audience.
What other brands do Carglass fans also like?
Beyond Carglass itself, the audience over-indexes on CAC 40 (2.03×), Progressive rock (2.08×), Urban Outfitters (1.69×), and Building insulation (3.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carglass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.