Auto-Teile-Unger Audience in Germany
Auto-Teile-Unger has an estimated audience of 353,232 people in Germany. 29.6% are female, 70.4% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Urban Outfitters, CAC 40, Building insulation.
The average Auto-Teile-Unger fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Urban Outfitters, with strongest over-indexing on Gil Ofarim (2.04× the country average). Demographically, the Auto-Teile-Unger audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car parts
Demographics of Auto-Teile-Unger fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 36.8 |
| Estimated audience size | 353,232 |
Audience persona
The typical Auto-Teile-Unger fan in Germany is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,255 | 1.28× |
| Bayern | 87,886 | 1.13× |
| Baden-Württemberg | 76,037 | 1.15× |
| Hessen | 40,455 | 1.1× |
| Niedersachsen | 39,026 | 0.83× |
| Sachsen | 25,914 | 1.09× |
| Rheinland-Pfalz | 22,103 | 0.91× |
| Berlin | 21,933 | 1.01× |
| Schleswig-Holstein | 15,195 | 0.87× |
| Brandenburg | 14,791 | 0.98× |
| Thüringen | 13,251 | 1.07× |
| Sachsen-Anhalt | 12,328 | 0.98× |
| Hamburg | 11,135 | 1.02× |
| Mecklenburg-Vorpommern | 5,779 | 0.62× |
| Saarland | 5,390 | 0.91× |
| Bremen | 4,411 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.04× | Music & Radio |
| Progressive rock | 2.29× | Music & Radio |
| Urban Outfitters | 1.96× | Shopping |
| CAC 40 | 1.67× | Business & Career |
| Building insulation | 4.64× | Home & Garden |
| Pumuckl | 5.43× | Movies & TV |
| Buddy – The Buddy Holly Story | 4.11× | Music & Radio |
| MK | 2.47× | Music & Radio |
| Google Home | 4.82× | Technology & Electronics |
| Metamorphoses | 2.71× | Literature |
| Icon (magazine) | 1.92× | Arts & Culture |
| Natural rubber | 1.73× | Cars & Mobility |
| Acoustic music | 2.85× | Music & Radio |
| Google Analytics | 1.71× | Internet & Social Media |
| Rhodiola | 6.32× | Health |
| Alaska | 2.37× | Travel & Leisure |
| Israeli cuisine | 3.63× | Food & Beverages |
| Tuscany | 2.89× | Travel & Leisure |
| Minestrone | 1.56× | Food & Beverages |
| Hammock camping | 4.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.63 |
| Luxury Orientation | PREMIUM | 1.45 |
| Indulgence | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Peru | 5.2% |
| Austria | 2.9% |
See Auto-Teile-Unger audiences in other countries
More Car parts audiences in Germany
- kfzteile24 (1,653,931)
- Carglass (1,164,940)
- Thule (automobile accessories) (447,616)
- Continental AG (297,702)
- Car glass (237,423)
Frequently asked questions
How many fans does Auto-Teile-Unger have in Germany?
Auto-Teile-Unger has an estimated audience of 353,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auto-Teile-Unger fans?
29.6% of Auto-Teile-Unger fans are female, 70.4% are male, with an average age of 36.8 years.
Which brands do Auto-Teile-Unger fans like most?
Auto-Teile-Unger fans show strongest brand affinity for Gil Ofarim (2.04×), Progressive rock (2.29×), and Urban Outfitters (1.96×) over the country average.
Where do Auto-Teile-Unger fans live in Germany?
Auto-Teile-Unger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,255), Bayern (reach 87,886), and Baden-Württemberg (reach 76,037). These three regions account for the largest share of the active audience.
What other brands do Auto-Teile-Unger fans also like?
Beyond Auto-Teile-Unger itself, the audience over-indexes on Progressive rock (2.29×), Urban Outfitters (1.96×), CAC 40 (1.67×), and Building insulation (4.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto-Teile-Unger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.