Rascasse Audience Intelligence

Thule (automobile accessories) Target Market in Germany

A data profile of the people who buy, follow and care about Thule (automobile accessories) in Germany — modelled from more than twelve digital signal sources. Thule (automobile accessories) has an estimated audience of 442,421 people in Germany.

#4among Car parts in Germany#1671among Brand in Germany#588in Cars & Mobility

The average Thule (automobile accessories) fan in Germany is 37.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Tefal, Nordsee, with strongest over-indexing on Non-alcoholic beverage (10.49× the country average).

Demographically, the Thule (automobile accessories) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thule (automobile accessories) fan in Germany is more female, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Non-alcoholic beverage.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thule (automobile accessories) profile in Germany.

Audience size
442K
in Germany
Gender
65.3%♀
34.7% male
Age
37.7
average years
Country rank
#12918
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thule (automobile accessories)

65.3% are female, 34.7% are male, average age 37.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Thule (automobile accessories) audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age37.7
Estimated audience size442,421
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Thule (automobile accessories) audience in Germany
Age bracketShare%
16-194%
20-2938%
30-3936%
40-4912%
50+11%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Thule (automobile accessories) audience comes from Germany.

Worldwide audience distribution share by country for Thule (automobile accessories)
CountryShare
Germany16.7%
United States15.9%
Poland7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thule (automobile accessories) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thule (automobile accessories) customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.52×
02Baden-Württemberg~80K1.35×
03Hessen~40K1.14×
04Niedersachsen~50K1.05×
05Rheinland-Pfalz~20K1.04×
06Bremen~4K1.04×
07Nordrhein-Westfalen~100K1.03×
08Schleswig-Holstein~20K1.03×
09Sachsen~20K0.98×
10Thüringen~10K0.97×
11Hamburg~9K0.86×
12Mecklenburg-Vorpommern~7K0.85×
13Brandenburg~10K0.84×
14Saarland~5K0.84×
15Berlin~20K0.79×
16Sachsen-Anhalt~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Thule (automobile accessories), Germany
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thule (automobile accessories) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thule (automobile accessories) audience
#·InterestCategoryAffinity×
01TefalHome & Garden14.46×
02Non-alcoholic beverageFood & Beverages10.49×
03vertbaudetFashion & Accessoires7.87×
04Mineral waterFood & Beverages7.58×
05LegolandTravel & Leisure7.39×
06NordseeFood & Beverages6.36×
07Vorwerk (company)Home & Garden5.50×
08Andy BorgMusic & Radio4.26×
09Children's literatureLiterature3.79×
10Tour de FranceSports3.48×
11In aller FreundschaftMovies & TV3.43×
12Ernsting's familyShopping3.31×
13Child careKids & Family3.31×
14Aral AGCars & Mobility3.04×
15CHECK24Business & Career2.78×
16LegoKids & Family2.77×
17PostbankBusiness & Career2.53×
18C&AShopping2.45×
19Müller (company)Food & Beverages2.10×
20Obi (store)Shopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thule (automobile accessories) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thule (automobile accessories) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.10×
Convenience OrientationPREMIUM1.89×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thule (automobile accessories) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Risk AppetiteTHRILL0.83×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thule (automobile accessories)'s target market in Germany?

Thule (automobile accessories)'s target market in Germany covers an estimated 442,421 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Thule (automobile accessories) customers?

65.3% of the Thule (automobile accessories) audience are female, 34.7% are male, with an average age of 37.7 years.

03

Which brands do Thule (automobile accessories) fans like most?

Thule (automobile accessories) fans show strongest brand affinity for Non-alcoholic beverage (10.49×), Tefal (14.46×), and Nordsee (6.36×) over the country average.

04

Where do Thule (automobile accessories) fans live in Germany?

Thule (automobile accessories) fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Thule (automobile accessories) fans also like?

Beyond Thule (automobile accessories) itself, the audience over-indexes on Tefal (14.46×), Nordsee (6.36×), Mineral water (7.58×), and vertbaudet (7.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Thule (automobile accessories) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thule (automobile accessories). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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