Thule (automobile accessories) Audience in Germany
Thule (automobile accessories) has an estimated audience of 447,616 people in Germany. 65.3% are female, 34.7% are male, average age 37.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Saving, Artistic inspiration, Mothercare, Home Office, VfL Wolfsburg.
The average Thule (automobile accessories) fan in Germany is 37.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Saving, Artistic inspiration, Mothercare, with strongest over-indexing on Saving (2.96× the country average). Demographically, the Thule (automobile accessories) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car parts
Demographics of Thule (automobile accessories) fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 37.7 |
| Estimated audience size | 447,616 |
Audience persona
The typical Thule (automobile accessories) fan in Germany is more female, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 112,461 | 1.56× |
| Nordrhein-Westfalen | 100,492 | 1.03× |
| Baden-Württemberg | 83,843 | 1.37× |
| Niedersachsen | 45,634 | 1.05× |
| Hessen | 39,753 | 1.17× |
| Rheinland-Pfalz | 23,011 | 1.03× |
| Sachsen | 21,402 | 0.97× |
| Schleswig-Holstein | 16,686 | 1.04× |
| Berlin | 16,144 | 0.81× |
| Brandenburg | 11,314 | 0.81× |
| Thüringen | 10,764 | 0.94× |
| Hamburg | 8,663 | 0.86× |
| Sachsen-Anhalt | 8,071 | 0.7× |
| Mecklenburg-Vorpommern | 6,830 | 0.8× |
| Saarland | 4,257 | 0.77× |
| Bremen | 4,182 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.96× | Business & Career |
| Artistic inspiration | 2.46× | Arts & Culture |
| Mothercare | 3.33× | Kids & Family |
| Home Office | 1.82× | Business & Career |
| VfL Wolfsburg | 2.19× | Sports |
| Gil Ofarim | 1.51× | Music & Radio |
| Cloppenburg | 5.03× | Travel & Leisure |
| Braun Büffel | 9.61× | Fashion & Accessoires |
| Time (magazine) | 2.08× | News |
| Ipekyol | 3.99× | Shopping |
| Zamalek SC | 5.29× | Sports |
| Snow White (Fables) | 1.77× | Literature |
| Video izle | 2.53× | |
| Sixx | 2.31× | Movies & TV |
| Este, Veneto | 1.79× | Travel & Leisure |
| Esra Erol | 3.81× | Movies & TV |
| Vijesti.ba | 2.76× | News |
| Go for It (film) | 5.67× | Movies & TV |
| English literature | 3.45× | Literature |
| Home Delivery | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.96 |
| Quality Awareness | PREMIUM | 1.87 |
| Family Orientation | CONSERVATISM | 1.66 |
| Convenience Orientation | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.34 |
| Individualism | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.9% |
| United States | 16.1% |
| Poland | 7.3% |
See Thule (automobile accessories) audiences in other countries
- Thule (automobile accessories) — United States
- Thule (automobile accessories) — United Kingdom
- Thule (automobile accessories) — France
- Thule (automobile accessories) — Italy
- Thule (automobile accessories) — Spain
- Thule (automobile accessories) — Brazil
- Thule (automobile accessories) — Japan
- Thule (automobile accessories) — South Korea
- Thule (automobile accessories) — India
More Car parts audiences in Germany
- kfzteile24 (1,653,931)
- Carglass (1,164,940)
- Auto-Teile-Unger (484,752)
- Continental AG (297,702)
- Car glass (237,423)
Frequently asked questions
How many fans does Thule (automobile accessories) have in Germany?
Thule (automobile accessories) has an estimated audience of 447,616 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Thule (automobile accessories) fans?
65.3% of Thule (automobile accessories) fans are female, 34.7% are male, with an average age of 37.7 years.
Which brands do Thule (automobile accessories) fans like most?
Thule (automobile accessories) fans show strongest brand affinity for Saving (2.96×), Artistic inspiration (2.46×), and Mothercare (3.33×) over the country average.
Where do Thule (automobile accessories) fans live in Germany?
Thule (automobile accessories) fans in Germany are most concentrated in Bayern (reach 112,461), Nordrhein-Westfalen (reach 100,492), and Baden-Württemberg (reach 83,843). These three regions account for the largest share of the active audience.
What other brands do Thule (automobile accessories) fans also like?
Beyond Thule (automobile accessories) itself, the audience over-indexes on Artistic inspiration (2.46×), Mothercare (3.33×), Home Office (1.82×), and VfL Wolfsburg (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thule (automobile accessories). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.