Thule (automobile accessories) Audience in United States

Thule (automobile accessories) has an estimated audience of 424,307 people in United States. 22.4% are female, 77.6% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: Enterprise Rent-A-Car, Autism Awareness, Google Maps, Diabetes mellitus awareness, Max Verstappen.

The average Thule (automobile accessories) fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Enterprise Rent-A-Car, Autism Awareness, Google Maps, with strongest over-indexing on Enterprise Rent-A-Car (6.38× the country average). Demographically, the Thule (automobile accessories) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Demographics of Thule (automobile accessories) fans

Demographic split for Thule (automobile accessories) audience in United States
MetricValue
Female22.4%
Male77.6%
Average age39.8
Estimated audience size424,307

Audience persona

The typical Thule (automobile accessories) fan in United States is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Thule (automobile accessories) in United States
RegionReachAffinity
California50,5251.08×
New York24,3041.03×
Texas21,2830.58×
Florida17,9050.62×
Colorado14,9982.24×
Washington12,9951.53×
Pennsylvania12,3260.86×
Massachusetts11,6671.4×
Illinois10,6480.75×
Michigan10,1610.92×
New Jersey10,1250.94×
North Carolina9,6480.76×
Virginia9,3050.9×
Ohio7,8150.6×
Oregon7,3331.51×
Georgia7,2730.56×
Connecticut6,8761.62×
Minnesota6,1891.02×
Arizona6,1090.71×
Wisconsin5,9630.93×
Utah5,9491.57×
Maryland5,6950.78×
Tennessee5,0250.59×
Indiana4,5330.58×
South Carolina4,0850.64×
Missouri4,0420.59×
New Hampshire3,5622.13×
Nevada3,2820.8×
Idaho3,2271.52×
Maine2,9851.96×
Alabama2,7670.47×
Kentucky2,6210.49×
Montana2,5922.2×
Iowa2,3070.66×
Oklahoma2,2900.49×
Louisiana2,1990.4×
Vermont2,1332.86×
Kansas2,0560.61×
Arkansas2,0200.58×
Hawaii1,9371.06×
New Mexico1,8270.86×
Alaska1,5541.71×
Rhode Island1,4261.06×
Washington, District of Columbia1,2630.99×
Nebraska1,1920.56×
West Virginia1,1680.59×
Mississippi1,0520.3×
Wyoming8601.37×
Delaware7820.67×
South Dakota6390.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thule (automobile accessories) audience
BrandAffinityCategory
Enterprise Rent-A-Car6.38×Cars & Mobility
Autism Awareness9.77×Health
Google Maps3.93×Internet & Social Media
Diabetes mellitus awareness6.54×Health
Max Verstappen11.76×Sports
Alpine skiing6.56×Sports
Aaron Rodgers5.57×Sports
Kia Sportage17.31×Cars & Mobility
Indeed.com3.25×Business & Career
Singer-songwriter3.13×Music & Radio
Capital One3.05×Business & Career
Microblogging6.72×Technology & Electronics
Standup paddleboarding6.12×Sports
CarGurus3.9×Cars & Mobility
Hyundai Santa Fe12.44×Cars & Mobility
Google News3.52×News
Income tax7.06×Business & Career
Lindsey Vonn5.72×Sports
Arc'teryx7.78×Fashion & Accessoires
Patagonia4.33×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thule (automobile accessories) audience
TraitClusterScore
Sports ActivityPOWER1.93
SustainabilityBALANCE1.75
Luxury OrientationPREMIUM1.74
Risk AppetiteTHRILL1.61
Early Adopter MentalityPOWER1.56
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Thule (automobile accessories)
CountryShare
Germany16.9%
United States16.1%
Poland7.3%

See Thule (automobile accessories) audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Thule (automobile accessories) have in United States?

Thule (automobile accessories) has an estimated audience of 424,307 people in United States, concentrated in California and New York.

What is the gender split and age of Thule (automobile accessories) fans?

22.4% of Thule (automobile accessories) fans are female, 77.6% are male, with an average age of 39.8 years.

Which brands do Thule (automobile accessories) fans like most?

Thule (automobile accessories) fans show strongest brand affinity for Enterprise Rent-A-Car (6.38×), Autism Awareness (9.77×), and Google Maps (3.93×) over the country average.

Where do Thule (automobile accessories) fans live in United States?

Thule (automobile accessories) fans in United States are most concentrated in California (reach 50,525), New York (reach 24,304), and Texas (reach 21,283). These three regions account for the largest share of the active audience.

What other brands do Thule (automobile accessories) fans also like?

Beyond Thule (automobile accessories) itself, the audience over-indexes on Autism Awareness (9.77×), Google Maps (3.93×), Diabetes mellitus awareness (6.54×), and Max Verstappen (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thule (automobile accessories). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.