Rascasse Audience Intelligence

Thule (automobile accessories) Target Market in United States

A data profile of the people who buy, follow and care about Thule (automobile accessories) in United States — modelled from more than twelve digital signal sources. Thule (automobile accessories) has an estimated audience of 421,001 people in United States.

#8among Car parts in United States#4193among Brand in United States#1117in Cars & Mobility

The average Thule (automobile accessories) fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Max Verstappen, FIS Alpine Ski World Cup, Lindsey Vonn, with strongest over-indexing on Max Verstappen (13.35× the country average).

Demographically, the Thule (automobile accessories) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thule (automobile accessories) fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thule (automobile accessories) profile in United States.

Audience size
421K
in United States
Gender
22.4%♀
77.6% male
Age
39.8
average years
Country rank
#40452
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thule (automobile accessories)

22.4% are female, 77.6% are male, average age 39.8.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Thule (automobile accessories) audience in United States
MetricValue
Female22.4%
Male77.6%
Average age39.8
Estimated audience size421,001
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Thule (automobile accessories) audience in United States
Age bracketShare%
16-198%
20-2921%
30-3933%
40-4929%
50+8%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Thule (automobile accessories) audience comes from United States.

Worldwide audience distribution share by country for Thule (automobile accessories)
CountryShare
Germany16.7%
United States15.9%
Poland7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thule (automobile accessories) audience in United States is strongest.

Fig. 05

Top regions by affinity

Thule (automobile accessories) customers by region in United States
#RegionReachAffinity×
01Vermont~2K2.89×
02Montana~3K2.13×
03New Hampshire~4K2.12×
04Colorado~10K2.09×
05Maine~3K1.96×
06Alaska~2K1.81×
07Connecticut~7K1.58×
08Idaho~3K1.50×
09Utah~6K1.49×
10Washington~10K1.47×
11Oregon~7K1.45×
12Wyoming<1K1.38×
13Massachusetts~10K1.36×
14Rhode Island~1K1.08×
15Hawaii~2K1.05×
16California~50K1.02×
17Minnesota~6K0.99×
18New York~20K0.95×
19Wisconsin~6K0.95×
20Washington, District of Columbia~1K0.94×
21Michigan~10K0.90×
22New Mexico~2K0.90×
23New Jersey~10K0.89×
24Virginia~9K0.86×
25Pennsylvania~10K0.82×
26Nevada~3K0.79×
27South Dakota<1K0.78×
28Maryland~6K0.76×
29Delaware<1K0.75×
30Illinois~10K0.72×
31North Carolina~9K0.72×
32Iowa~2K0.70×
33West Virginia~1K0.70×
34Arizona~6K0.68×
35South Carolina~4K0.65×
36Arkansas~2K0.65×
37Kansas~2K0.65×
38Nebraska~1K0.65×
39Tennessee~5K0.62×
40Missouri~4K0.61×
41Florida~20K0.60×
42Ohio~8K0.60×
43Indiana~5K0.59×
44Texas~20K0.56×
45Georgia~7K0.55×
46Kentucky~3K0.55×
47Oklahoma~3K0.54×
48Alabama~3K0.51×
49Louisiana~3K0.48×
50Mississippi~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Thule (automobile accessories), United States
0.48×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thule (automobile accessories) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thule (automobile accessories) audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports18.27×
02Ski jumpingSports18.27×
03Fischer (company)Sports18.27×
04Max VerstappenSports13.35×
05Mikaela ShiffrinSports10.57×
06Weber GrillsHome & Garden9.95×
07Hyundai Santa FeCars & Mobility9.84×
08Lindsey VonnSports7.29×
09Ice Hockey World ChampionshipsSports7.22×
10Electric bicycleCars & Mobility6.37×
11City BankBusiness & Career5.06×
12CarcareCars & Mobility4.60×
13Discount TireShopping3.85×
14Non-alcoholic beverageFood & Beverages3.55×
15Ski resortTravel & Leisure3.53×
16Extreme sportSports3.43×
17Rail transportTravel & Leisure3.00×
18Solar energyHome & Garden2.83×
19InnovationBusiness & Career2.64×
20AutoZoneCars & Mobility1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thule (automobile accessories) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thule (automobile accessories) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Risk AppetiteTHRILL1.87×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thule (automobile accessories) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thule (automobile accessories)'s target market in United States?

Thule (automobile accessories)'s target market in United States covers an estimated 421,001 people, concentrated in California and New York.

02

What is the gender split and age of Thule (automobile accessories) customers?

22.4% of the Thule (automobile accessories) audience are female, 77.6% are male, with an average age of 39.8 years.

03

Which brands do Thule (automobile accessories) fans like most?

Thule (automobile accessories) fans show strongest brand affinity for Max Verstappen (13.35×), FIS Alpine Ski World Cup (18.27×), and Lindsey Vonn (7.29×) over the country average.

04

Where do Thule (automobile accessories) fans live in United States?

Thule (automobile accessories) fans in United States are most concentrated in California (reach ~50K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Thule (automobile accessories) fans also like?

Beyond Thule (automobile accessories) itself, the audience over-indexes on FIS Alpine Ski World Cup (18.27×), Lindsey Vonn (7.29×), Discount Tire (3.85×), and City Bank (5.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thule (automobile accessories). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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