Thule (automobile accessories) Audience in United States

Thule (automobile accessories) logo

Thule (automobile accessories) has an estimated audience of 424,307 people in United States. 22.4% are female, 77.6% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: Barclays Center, Arrietty, Pro-Ject, Minnesota, Elsword.

The average Thule (automobile accessories) fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Barclays Center, Arrietty, Pro-Ject, with strongest over-indexing on Barclays Center (17.39× the country average). Demographically, the Thule (automobile accessories) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Demographics of Thule (automobile accessories) fans

Demographic split for Thule (automobile accessories) audience in United States
MetricValue
Female22.4%
Male77.6%
Average age39.8
Estimated audience size424,307

Audience persona

The typical Thule (automobile accessories) fan in United States is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Barclays Center.

Top regions in United States

Top regions ranked by reach for Thule (automobile accessories) in United States
RegionReachAffinity
California50,5251.08×
New York24,3041.03×
Texas21,2830.58×
Florida17,9050.62×
Colorado14,9982.24×
Washington12,9951.53×
Pennsylvania12,3260.86×
Massachusetts11,6671.4×
Illinois10,6480.75×
Michigan10,1610.92×
New Jersey10,1250.94×
North Carolina9,6480.76×
Virginia9,3050.9×
Ohio7,8150.6×
Oregon7,3331.51×
Georgia7,2730.56×
Connecticut6,8761.62×
Minnesota6,1891.02×
Arizona6,1090.71×
Wisconsin5,9630.93×
Utah5,9491.57×
Maryland5,6950.78×
Tennessee5,0250.59×
Indiana4,5330.58×
South Carolina4,0850.64×
Missouri4,0420.59×
New Hampshire3,5622.13×
Nevada3,2820.8×
Idaho3,2271.52×
Maine2,9851.96×
Alabama2,7670.47×
Kentucky2,6210.49×
Montana2,5922.2×
Iowa2,3070.66×
Oklahoma2,2900.49×
Louisiana2,1990.4×
Vermont2,1332.86×
Kansas2,0560.61×
Arkansas2,0200.58×
Hawaii1,9371.06×
New Mexico1,8270.86×
Alaska1,5541.71×
Rhode Island1,4261.06×
Washington, District of Columbia1,2630.99×
Nebraska1,1920.56×
West Virginia1,1680.59×
Mississippi1,0520.3×
Wyoming8601.37×
Delaware7820.67×
South Dakota6390.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thule (automobile accessories) audience
BrandAffinityCategory
Barclays Center17.39×Sports
Arrietty18.27×Movies & TV
Pro-Ject4.93×Music & Radio
Minnesota1.92×Travel & Leisure
Elsword17.31×Games
Product design2.04×Business & Career
The Tree of Life (film)12.44×Movies & TV
Alaska1.6×Travel & Leisure
Life of Pi8.84×Movies & TV
Electrolyte4.28×Health
N1 road (South Africa)3.67×Travel & Leisure
MK3.65×Music & Radio
Voter registration4.17×Politics & Society
Leverage (TV series)5.44×Movies & TV
The Devil's Rejects7.96×Movies & TV
Home equity1.54×Home & Garden
Vocal harmony3.39×Music & Radio
Israeli cuisine6.87×Food & Beverages
Rajasthan12.16×Travel & Leisure
Hipster6.58×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thule (automobile accessories) audience
TraitClusterScore
Sports ActivityPOWER1.93
SustainabilityBALANCE1.75
Luxury OrientationPREMIUM1.74
Risk AppetiteTHRILL1.61
Early Adopter MentalityPOWER1.56
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Thule (automobile accessories)
CountryShare
Germany16.9%
United States16.1%
Poland7.3%

See Thule (automobile accessories) audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Thule (automobile accessories) have in United States?

Thule (automobile accessories) has an estimated audience of 424,307 people in United States, concentrated in California and New York.

What is the gender split and age of Thule (automobile accessories) fans?

22.4% of Thule (automobile accessories) fans are female, 77.6% are male, with an average age of 39.8 years.

Which brands do Thule (automobile accessories) fans like most?

Thule (automobile accessories) fans show strongest brand affinity for Barclays Center (17.39×), Arrietty (18.27×), and Pro-Ject (4.93×) over the country average.

Where do Thule (automobile accessories) fans live in United States?

Thule (automobile accessories) fans in United States are most concentrated in California (reach 50,525), New York (reach 24,304), and Texas (reach 21,283). These three regions account for the largest share of the active audience.

What other brands do Thule (automobile accessories) fans also like?

Beyond Thule (automobile accessories) itself, the audience over-indexes on Arrietty (18.27×), Pro-Ject (4.93×), Minnesota (1.92×), and Elsword (17.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thule (automobile accessories). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.