Windshield Audience in United States

Windshield logo

Windshield has an estimated audience of 5,096,266 people in United States. 33.1% are female, 66.9% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Laminated glass, Haul truck, Discount Tire.

The average Windshield fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Laminated glass, with strongest over-indexing on AutoZone (2.56× the country average). Demographically, the Windshield audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Windshield fans

Demographic split for Windshield audience in United States
MetricValue
Female33.1%
Male66.9%
Average age43.5
Estimated audience size5,096,266

Audience persona

The typical Windshield fan in United States is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Windshield in United States
RegionReachAffinity
California953,0901.7×
Texas691,0531.58×
Florida403,6741.17×
New York249,9000.88×
Illinois180,6071.06×
North Carolina179,3311.17×
Georgia174,8621.11×
Virginia141,4371.14×
Pennsylvania137,9510.8×
New Jersey135,5931.05×
Arizona134,2291.29×
Ohio127,1410.81×
Michigan124,3080.93×
Washington122,2581.2×
Colorado100,6301.25×
Tennessee92,2500.9×
Maryland85,6720.98×
Massachusetts83,0980.83×
Indiana83,0280.89×
South Carolina81,6091.06×
Missouri81,2010.99×
Louisiana80,3061.22×
Minnesota67,2210.92×
Alabama66,2400.93×
Oklahoma62,3671.1×
Nevada59,1581.2×
Wisconsin58,9000.77×
Oregon58,5421×
Utah56,5961.24×
Kentucky55,6990.87×
Mississippi48,3211.15×
Kansas46,5681.16×
Arkansas45,3071.08×
Connecticut39,1200.77×
Iowa35,3670.84×
New Mexico32,8701.29×
Nebraska28,0471.1×
Idaho25,3210.99×
Hawaii19,9750.91×
West Virginia17,4250.73×
Montana13,8500.98×
New Hampshire12,9730.65×
Rhode Island12,7380.79×
Maine12,2380.67×
Washington, District of Columbia11,5580.75×
Delaware11,0290.78×
North Dakota10,1310.97×
South Dakota9,7970.83×
Alaska9,7090.89×
Wyoming7,4410.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Windshield audience
BrandAffinityCategory
AutoZone2.56×Cars & Mobility
O'Reilly Auto Parts3.12×Cars & Mobility
Laminated glass12.92×Home & Garden
Haul truck2.91×Cars & Mobility
Discount Tire2.3×Shopping
Tire1.96×Cars & Mobility
Advance Auto Parts2.28×Cars & Mobility
Used car1.76×Cars & Mobility
Engine1.97×Cars & Mobility
Wrench2.21×Home & Garden
Wheel1.67×Cars & Mobility
Power tool1.94×Home & Garden
Dump truck2.35×Cars & Mobility
Hand tool1.78×Home & Garden
Automotive lighting3.87×Cars & Mobility
CarGurus1.94×Cars & Mobility
Flatline1.78×Technology & Electronics
Autotrader2.33×Cars & Mobility
RVs1.69×Cars & Mobility
Tractor2.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Windshield audience
TraitClusterScore
Quality AwarenessPREMIUM1.46
Need for SecurityCONSERVATISM1.42
Family OrientationCONSERVATISM1.2
ExtroversionTHRILL1.16
PatriotismCONSERVATISM1.14
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Windshield
CountryShare
United States28.1%
France6.9%
United Kingdom4.1%

See Windshield audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Windshield have in United States?

Windshield has an estimated audience of 5,096,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Windshield fans?

33.1% of Windshield fans are female, 66.9% are male, with an average age of 43.5 years.

Which brands do Windshield fans like most?

Windshield fans show strongest brand affinity for AutoZone (2.56×), O'Reilly Auto Parts (3.12×), and Laminated glass (12.92×) over the country average.

Where do Windshield fans live in United States?

Windshield fans in United States are most concentrated in California (reach 953,090), Texas (reach 691,053), and Florida (reach 403,674). These three regions account for the largest share of the active audience.

What other brands do Windshield fans also like?

Beyond Windshield itself, the audience over-indexes on O'Reilly Auto Parts (3.12×), Laminated glass (12.92×), Haul truck (2.91×), and Discount Tire (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Windshield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.