Rascasse Audience Intelligence

Windshield Audience in United States

A data profile of the people who buy, follow and care about Windshield in United States — modelled from more than twelve digital signal sources. Windshield has an estimated audience of 5,096,266 people in United States.

#3751among Topic in United States#254in Cars & Mobility

The average Windshield fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Laminated glass, with strongest over-indexing on AutoZone (2.56× the country average).

Demographically, the Windshield audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Windshield fan in United States is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Windshield profile in United States.

Audience size
5.1M
in United States
Gender
33.1%♀
66.9% male
Age
43.5
average years
Country rank
#6585
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Windshield fans

33.1% are female, 66.9% are male, average age 43.5.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Windshield audience in United States
MetricValue
Female33.1%
Male66.9%
Average age43.5
Estimated audience size5,096,266
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Windshield audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Windshield audience comes from United States.

Worldwide audience distribution share by country for Windshield
CountryShare
United States28.1%
France6.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Windshield audience in United States is strongest.

Fig. 05

Top regions by affinity

Windshield fans by region: top regions in United States
#RegionReachAffinity×
01California~900K1.56×
02Texas~600K1.46×
03New Mexico~30K1.37×
04Arizona~100K1.26×
05Louisiana~80K1.20×
06Utah~50K1.18×
07Nevada~60K1.16×
08Mississippi~50K1.16×
09Colorado~90K1.15×
10Washington~100K1.13×
11Kansas~50K1.13×
12Florida~400K1.12×
13Idaho~30K1.10×
14Wyoming~8K1.10×
15Arkansas~50K1.09×
16Virginia~100K1.08×
17Nebraska~30K1.08×
18Oklahoma~60K1.07×
19North Carolina~200K1.05×
20Georgia~200K1.04×
21New Jersey~100K1.03×
22Maryland~90K1.02×
23Montana~10K1.02×
24Alaska~10K1.02×
25North Dakota~10K1.02×
26Illinois~200K1.01×
27Missouri~80K0.96×
28South Carolina~70K0.96×
29Alabama~70K0.96×
30Hawaii~20K0.96×
31South Dakota~10K0.96×
32Oregon~60K0.95×
33Minnesota~70K0.93×
34Michigan~100K0.92×
35Tennessee~90K0.91×
36Indiana~80K0.90×
37Delaware~10K0.90×
38Kentucky~60K0.89×
39Iowa~40K0.87×
40West Virginia~20K0.86×
41New York~200K0.85×
42Rhode Island~10K0.85×
43Pennsylvania~100K0.82×
44Massachusetts~80K0.82×
45Connecticut~40K0.81×
46Ohio~100K0.80×
47Wisconsin~60K0.80×
48Washington, District of Columbia~10K0.80×
49Maine~10K0.76×
50New Hampshire~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Windshield, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Windshield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Windshield audience
#·InterestCategoryAffinity×
01Laminated glassHome & Garden12.92×
02Automotive lightingCars & Mobility3.87×
03O'Reilly Auto PartsCars & Mobility3.12×
04Haul truckCars & Mobility2.91×
05AutoZoneCars & Mobility2.56×
06Dump truckCars & Mobility2.35×
07AutotraderCars & Mobility2.33×
08Discount TireShopping2.30×
09Advance Auto PartsCars & Mobility2.28×
10WrenchHome & Garden2.21×
11TractorCars & Mobility2.05×
12EngineCars & Mobility1.97×
13TireCars & Mobility1.96×
14Power toolHome & Garden1.94×
15CarGurusCars & Mobility1.94×
16Hand toolHome & Garden1.78×
17FlatlineTechnology & Electronics1.78×
18Used carCars & Mobility1.76×
19RVsCars & Mobility1.69×
20WheelCars & Mobility1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Windshield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Windshield audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.39×
Quality AwarenessPREMIUM1.09×
PatriotismCONSERVATISM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Windshield audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
IndulgenceJOY0.57×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Windshield have in United States?

Windshield has an estimated audience of 5,096,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Windshield fans?

33.1% of Windshield fans are female, 66.9% are male, with an average age of 43.5 years.

03

Which brands do Windshield fans like most?

Windshield fans show strongest brand affinity for AutoZone (2.56×), O'Reilly Auto Parts (3.12×), and Laminated glass (12.92×) over the country average.

04

Where do Windshield fans live in United States?

Windshield fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Windshield fans also like?

Beyond Windshield itself, the audience over-indexes on O'Reilly Auto Parts (3.12×), Laminated glass (12.92×), Haul truck (2.91×), and Discount Tire (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Windshield audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Windshield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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