Rascasse Audience Intelligence

Particulates Audience in United States

A data profile of the people who buy, follow and care about Particulates in United States — modelled from more than twelve digital signal sources. Particulates has an estimated audience of 3,118,012 people in United States.

#5005among Topic in United States#340in Cars & Mobility

The average Particulates fan in United States is 46.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Air purifier, ExxonMobil, Sustainable energy, with strongest over-indexing on Air purifier (30.98× the country average).

Demographically, the Particulates audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Particulates fan in United States is balanced, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Air purifier.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Particulates profile in United States.

Audience size
3.1M
in United States
Gender
46.4%♀
53.6% male
Age
46.0
average years
Country rank
#9975
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Particulates fans

46.4% are female, 53.6% are male, average age 46.0.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Particulates audience in United States
MetricValue
Female46.4%
Male53.6%
Average age46.0
Estimated audience size3,118,012
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Particulates audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4924%
50+38%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Particulates audience comes from United States.

Worldwide audience distribution share by country for Particulates
CountryShare
United States31.0%
South Korea15.2%
Thailand10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Particulates audience in United States is strongest.

Fig. 05

Top regions by affinity

Particulates fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.22×
02Massachusetts~70K1.15×
03Minnesota~50K1.15×
04Washington~70K1.12×
05Virginia~80K1.11×
06Georgia~100K1.09×
07Ohio~100K1.07×
08North Carolina~100K1.07×
09Oregon~40K1.06×
10Michigan~90K1.05×
11Alaska~7K1.04×
12Texas~300K1.03×
13Indiana~60K1.03×
14Louisiana~40K1.03×
15Vermont~6K1.03×
16Maryland~50K1.02×
17Missouri~50K1.02×
18Kansas~30K1.02×
19New Mexico~20K1.02×
20New Hampshire~10K1.02×
21Maine~10K1.02×
22Idaho~20K1.01×
23North Dakota~6K1.01×
24Pennsylvania~100K1.00×
25Oklahoma~30K1.00×
26Washington, District of Columbia~9K1.00×
27Montana~9K1.00×
28Wisconsin~50K0.98×
29Alabama~40K0.98×
30Nebraska~20K0.98×
31Rhode Island~10K0.98×
32Florida~200K0.97×
33Connecticut~30K0.97×
34Utah~30K0.97×
35Mississippi~20K0.97×
36Iowa~20K0.97×
37Illinois~100K0.96×
38South Carolina~40K0.96×
39Arkansas~20K0.96×
40Hawaii~10K0.96×
41South Dakota~7K0.96×
42West Virginia~10K0.95×
43New York~200K0.94×
44Colorado~50K0.94×
45Delaware~8K0.94×
46New Jersey~70K0.93×
47Arizona~60K0.92×
48Tennessee~60K0.92×
49Kentucky~40K0.92×
50Nevada~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Particulates, United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Particulates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Particulates audience
#·InterestCategoryAffinity×
01Air purifierHome & Garden30.98×
02ExxonMobilCars & Mobility30.38×
03PollenHealth14.48×
04Air filterHome & Garden14.14×
05Sustainable energyHome & Garden10.34×
06Renewable energyBusiness & Career8.00×
07Hybrid electric vehicleCars & Mobility7.17×
08Home automationTechnology & Electronics5.51×
09FedExBusiness & Career5.42×
10Solar energyHome & Garden4.89×
11LotteryGames4.66×
12First class travelTravel & Leisure4.28×
13Air pollutionHealth4.20×
14Weather forecastingHome & Garden4.12×
15Tesla MotorsCars & Mobility3.32×
16Mortgage loansBusiness & Career3.19×
17Vehicle insuranceCars & Mobility3.14×
18InnovationBusiness & Career3.14×
19SubwayFood & Beverages2.10×
20McDonald'sFood & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Particulates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Particulates audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.77×
Quality AwarenessPREMIUM2.51×
Convenience OrientationPREMIUM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Particulates audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Particulates have in United States?

Particulates has an estimated audience of 3,118,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Particulates fans?

46.4% of Particulates fans are female, 53.6% are male, with an average age of 46.0 years.

03

Which brands do Particulates fans like most?

Particulates fans show strongest brand affinity for Air purifier (30.98×), ExxonMobil (30.38×), and Sustainable energy (10.34×) over the country average.

04

Where do Particulates fans live in United States?

Particulates fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Particulates fans also like?

Beyond Particulates itself, the audience over-indexes on ExxonMobil (30.38×), Sustainable energy (10.34×), Renewable energy (8×), and FedEx (5.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Particulates audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Particulates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →