Pollen Audience in Germany
Pollen has an estimated audience of 652,187 people in Germany. 60.8% are female, 39.2% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Wetter.de, Shop Apotheke, Allergy, QVC.
The average Pollen fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Wetter.de, Shop Apotheke, with strongest over-indexing on Tagesschau (3.11× the country average). Demographically, the Pollen audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Pollen fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.4 |
| Estimated audience size | 652,187 |
Audience persona
The typical Pollen fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,449 | 1.31× |
| Bayern | 105,114 | 1× |
| Baden-Württemberg | 95,338 | 1.07× |
| Niedersachsen | 66,668 | 1.05× |
| Hessen | 54,378 | 1.09× |
| Berlin | 36,253 | 1.24× |
| Rheinland-Pfalz | 31,529 | 0.96× |
| Sachsen | 28,089 | 0.88× |
| Schleswig-Holstein | 21,575 | 0.92× |
| Hamburg | 18,394 | 1.25× |
| Brandenburg | 17,498 | 0.86× |
| Sachsen-Anhalt | 13,000 | 0.77× |
| Thüringen | 12,575 | 0.76× |
| Mecklenburg-Vorpommern | 9,212 | 0.74× |
| Saarland | 7,782 | 0.97× |
| Bremen | 6,216 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.11× | Movies & TV |
| Wetter.de | 3.63× | Home & Garden |
| Shop Apotheke | 3.72× | Shopping |
| Allergy | 10.86× | Health |
| QVC | 3.2× | Movies & TV |
| Therapy | 2.76× | Health |
| Bauhaus | 2.14× | Shopping |
| Gala | 2.13× | News |
| Markus Lanz | 3.09× | Movies & TV |
| Obi (store) | 1.7× | Shopping |
| Grippostad C | 6.2× | Health |
| Wetter.com | 1.91× | Home & Garden |
| REWE | 1.68× | Shopping |
| Vitamin D | 3.8× | Health |
| Dust | 5.11× | Home & Garden |
| Immunology | 11.4× | Business & Career |
| Edeka | 1.61× | Shopping |
| Garden | 1.53× | Home & Garden |
| Street One | 3.06× | Fashion & Accessoires |
| Google Maps | 1.8× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Need for Security | CONSERVATISM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Indulgence | JOY | 1.32 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 7.4% |
| Germany | 4.1% |
See Pollen audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pollen have in Germany?
Pollen has an estimated audience of 652,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pollen fans?
60.8% of Pollen fans are female, 39.2% are male, with an average age of 45.4 years.
Which brands do Pollen fans like most?
Pollen fans show strongest brand affinity for Tagesschau (3.11×), Wetter.de (3.63×), and Shop Apotheke (3.72×) over the country average.
Where do Pollen fans live in Germany?
Pollen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,449), Bayern (reach 105,114), and Baden-Württemberg (reach 95,338). These three regions account for the largest share of the active audience.
What other brands do Pollen fans also like?
Beyond Pollen itself, the audience over-indexes on Wetter.de (3.63×), Shop Apotheke (3.72×), Allergy (10.86×), and QVC (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pollen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.