Gummi candy Audience in Germany
Gummi candy has an estimated audience of 553,382 people in Germany. 75.2% are female, 24.8% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Saving, Corfu (regional unit).
The average Gummi candy fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (1.98× the country average). Demographically, the Gummi candy audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Gummi candy fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 39.6 |
| Estimated audience size | 553,382 |
Audience persona
The typical Gummi candy fan in Germany is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,706 | 0.44× |
| Bayern | 50,012 | 0.56× |
| Hessen | 46,551 | 1.1× |
| Baden-Württemberg | 41,626 | 0.55× |
| Niedersachsen | 24,041 | 0.45× |
| Berlin | 21,447 | 0.87× |
| Rheinland-Pfalz | 17,492 | 0.63× |
| Sachsen-Anhalt | 16,760 | 1.17× |
| Thüringen | 16,473 | 1.17× |
| Brandenburg | 15,534 | 0.9× |
| Saarland | 14,387 | 2.12× |
| Mecklenburg-Vorpommern | 14,071 | 1.33× |
| Bremen | 13,548 | 2.86× |
| Sachsen | 13,318 | 0.49× |
| Schleswig-Holstein | 13,109 | 0.66× |
| Hamburg | 8,626 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.98× | Shopping |
| Home Office | 2.31× | Business & Career |
| Artistic inspiration | 2.25× | Arts & Culture |
| Saving | 2.11× | Business & Career |
| Corfu (regional unit) | 4.33× | Travel & Leisure |
| Combat sport | 1.76× | Sports |
| Škoda Kodiaq | 2.59× | Cars & Mobility |
| Time (magazine) | 2.49× | News |
| Stradivarius | 1.97× | Shopping |
| TVP1 | 9.4× | Movies & TV |
| Mothercare | 2.05× | Kids & Family |
| Progressive rock | 1.64× | Music & Radio |
| Space Cowboys | 8.33× | Movies & TV |
| VfL Wolfsburg | 1.52× | Sports |
| Braun Büffel | 7.37× | Fashion & Accessoires |
| Go for It (film) | 6.98× | Movies & TV |
| Hauptschule | 5.73× | Kids & Family |
| Sixx | 2.27× | Movies & TV |
| Zamalek SC | 4.32× | Sports |
| Gaelic football | 2.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.06 |
| Convenience Orientation | PREMIUM | 1.77 |
| Pet Ownership | JOY | 1.64 |
| Indulgence | JOY | 1.53 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Individualism | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.2% |
| United Kingdom | 6.8% |
| Japan | 5.6% |
See Gummi candy audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Gummi candy have in Germany?
Gummi candy has an estimated audience of 553,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gummi candy fans?
75.2% of Gummi candy fans are female, 24.8% are male, with an average age of 39.6 years.
Which brands do Gummi candy fans like most?
Gummi candy fans show strongest brand affinity for Rossmann (1.98×), Home Office (2.31×), and Artistic inspiration (2.25×) over the country average.
Where do Gummi candy fans live in Germany?
Gummi candy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,706), Bayern (reach 50,012), and Hessen (reach 46,551). These three regions account for the largest share of the active audience.
What other brands do Gummi candy fans also like?
Beyond Gummi candy itself, the audience over-indexes on Home Office (2.31×), Artistic inspiration (2.25×), Saving (2.11×), and Corfu (regional unit) (4.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gummi candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.