Rascasse Audience Intelligence

Gummi candy Audience in Germany

A data profile of the people who buy, follow and care about Gummi candy in Germany — modelled from more than twelve digital signal sources. Gummi candy has an estimated audience of 553,382 people in Germany.

#33among Sweet in Germany#4427among Topic in Germany#513in Food & Beverages

The average Gummi candy fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dune, Drink mix, Hisense, with strongest over-indexing on Dune (12.62× the country average).

Demographically, the Gummi candy audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gummi candy fan in Germany is more female, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dune.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gummi candy profile in Germany.

Audience size
553K
in Germany
Gender
75.2%♀
24.8% male
Age
39.6
average years
Country rank
#10831
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gummi candy fans

75.2% are female, 24.8% are male, average age 39.6.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Gummi candy audience in Germany
MetricValue
Female75.2%
Male24.8%
Average age39.6
Estimated audience size553,382
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Gummi candy audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3926%
40-4923%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Gummi candy audience comes from Germany.

Worldwide audience distribution share by country for Gummi candy
CountryShare
United States51.2%
United Kingdom6.8%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gummi candy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gummi candy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.52×
02Saarland~8K1.22×
03Hessen~50K1.13×
04Mecklenburg-Vorpommern~10K1.09×
05Thüringen~10K1.05×
06Sachsen-Anhalt~10K1.03×
07Brandenburg~20K0.98×
08Schleswig-Holstein~20K0.96×
09Hamburg~10K0.96×
10Berlin~20K0.92×
11Rheinland-Pfalz~20K0.90×
12Sachsen~20K0.88×
13Niedersachsen~40K0.79×
14Baden-Württemberg~60K0.76×
15Bayern~70K0.73×
16Nordrhein-Westfalen~80K0.67×
Fig. 06

Affinity by region

Affinity by region — Gummi candy, Germany
0.67×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gummi candy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gummi candy audience
#·InterestCategoryAffinity×
01Drink mixFood & Beverages37.36×
02skittlesFood & Beverages35.20×
03TrolliFood & Beverages30.46×
04HisenseTechnology & Electronics17.33×
05KimchiFood & Beverages14.31×
06DuneMovies & TV12.62×
07Frozen foodFood & Beverages11.72×
08HariboFood & Beverages10.03×
09Mineral waterFood & Beverages6.16×
10Non-alcoholic beverageFood & Beverages5.30×
11Michael Patrick KellyMusic & Radio5.17×
12NordseeFood & Beverages5.03×
13Dr. OetkerFood & Beverages4.64×
14ZDF-FernsehgartenMovies & TV4.60×
15Gift cardShopping2.69×
16DeichmannShopping2.48×
17Cat foodPets & Animals2.45×
18ConfectioneryFood & Beverages2.38×
19NatureHome & Garden1.67×
20RossmannShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gummi candy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gummi candy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
Price SensitivityPREMIUM1.58×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gummi candy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
SustainabilityBALANCE0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gummi candy have in Germany?

Gummi candy has an estimated audience of 553,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gummi candy fans?

75.2% of Gummi candy fans are female, 24.8% are male, with an average age of 39.6 years.

03

Which brands do Gummi candy fans like most?

Gummi candy fans show strongest brand affinity for Dune (12.62×), Drink mix (37.36×), and Hisense (17.33×) over the country average.

04

Where do Gummi candy fans live in Germany?

Gummi candy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Gummi candy fans also like?

Beyond Gummi candy itself, the audience over-indexes on Drink mix (37.36×), Hisense (17.33×), Trolli (30.46×), and Haribo (10.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Gummi candy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gummi candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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