Natural Light Audience in United States
Natural Light has an estimated audience of 1,712,649 people in United States. 36.6% are female, 63.4% are male, average age 38.3. Top regions: Texas, California, Florida. Top brand affinities: Halsey, Oregon, Dog breed, Alaska, Home construction, Minnesota.
The average Natural Light fan in United States is 38.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Halsey, Oregon, Dog breed, Alaska, with strongest over-indexing on Halsey, Oregon (27.14× the country average). Demographically, the Natural Light audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Natural Light fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 38.3 |
| Estimated audience size | 1,712,649 |
Audience persona
The typical Natural Light fan in United States is more male, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Halsey, Oregon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 174,724 | 1.19× |
| California | 131,405 | 0.7× |
| Florida | 94,193 | 0.81× |
| North Carolina | 75,871 | 1.47× |
| Georgia | 67,386 | 1.28× |
| New York | 65,568 | 0.69× |
| Illinois | 61,122 | 1.07× |
| Ohio | 60,360 | 1.14× |
| Pennsylvania | 58,378 | 1.01× |
| Missouri | 45,651 | 1.65× |
| Alabama | 44,799 | 1.87× |
| South Carolina | 43,708 | 1.7× |
| Maryland | 41,098 | 1.4× |
| Virginia | 39,796 | 0.95× |
| Tennessee | 38,898 | 1.13× |
| Michigan | 38,061 | 0.85× |
| Indiana | 34,459 | 1.1× |
| Arizona | 30,574 | 0.87× |
| Louisiana | 30,316 | 1.37× |
| New Jersey | 28,263 | 0.65× |
| Massachusetts | 26,822 | 0.79× |
| Wisconsin | 25,562 | 0.99× |
| Kentucky | 25,327 | 1.18× |
| Washington | 23,223 | 0.68× |
| Minnesota | 22,039 | 0.9× |
| Colorado | 20,208 | 0.75× |
| Mississippi | 20,138 | 1.43× |
| Oklahoma | 19,070 | 1× |
| Iowa | 18,281 | 1.3× |
| Arkansas | 17,039 | 1.21× |
| Kansas | 16,818 | 1.25× |
| Utah | 13,398 | 0.87× |
| Connecticut | 12,826 | 0.75× |
| Oregon | 11,116 | 0.57× |
| West Virginia | 10,995 | 1.38× |
| Nebraska | 10,220 | 1.19× |
| Nevada | 9,993 | 0.6× |
| Hawaii | 7,139 | 0.97× |
| New Mexico | 6,354 | 0.74× |
| Delaware | 6,268 | 1.33× |
| Idaho | 5,849 | 0.68× |
| Maine | 5,526 | 0.9× |
| New Hampshire | 5,001 | 0.74× |
| Washington, District of Columbia | 4,978 | 0.97× |
| North Dakota | 3,604 | 1.02× |
| Rhode Island | 3,429 | 0.63× |
| South Dakota | 3,323 | 0.84× |
| Montana | 3,061 | 0.64× |
| Vermont | 2,203 | 0.73× |
| Alaska | 1,756 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halsey, Oregon | 27.14× | Travel & Leisure |
| Dog breed | 1.78× | Pets & Animals |
| Alaska | 2.15× | Travel & Leisure |
| Home construction | 1.5× | Home & Garden |
| Minnesota | 1.55× | Travel & Leisure |
| Unique Gifts | 2.09× | Shopping |
| Birthday Gifts | 2.55× | Kids & Family |
| Nebraska | 2.11× | Travel & Leisure |
| St. Ives | 10.54× | Travel & Leisure |
| Sinaloa | 2.68× | Travel & Leisure |
| Lulu 黃路梓茵 | 1.57× | Movies & TV |
| Regional styles of Mexican music | 1.52× | Music & Radio |
| Jabberwocky (band) | 5.08× | Music & Radio |
| MeatEater | 4.03× | Movies & TV |
| ABC 7 Chicago | 2.26× | Movies & TV |
| Staycation | 1.7× | Home & Garden |
| WESH | 2.49× | Movies & TV |
| Hog Hunting | 1.67× | Sports |
| Keeper (password manager) | 2.97× | Technology & Electronics |
| Superintendent (education) | 4.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Convenience Orientation | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.15 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.2% |
| Romania | 3.9% |
| Canada | 2.8% |
See Natural Light audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Natural Light have in United States?
Natural Light has an estimated audience of 1,712,649 people in United States, concentrated in Texas and California.
What is the gender split and age of Natural Light fans?
36.6% of Natural Light fans are female, 63.4% are male, with an average age of 38.3 years.
Which brands do Natural Light fans like most?
Natural Light fans show strongest brand affinity for Halsey, Oregon (27.14×), Dog breed (1.78×), and Alaska (2.15×) over the country average.
Where do Natural Light fans live in United States?
Natural Light fans in United States are most concentrated in Texas (reach 174,724), California (reach 131,405), and Florida (reach 94,193). These three regions account for the largest share of the active audience.
What other brands do Natural Light fans also like?
Beyond Natural Light itself, the audience over-indexes on Dog breed (1.78×), Alaska (2.15×), Home construction (1.5×), and Minnesota (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Natural Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.