Molson Coors Brewing Company Audience in United States

Molson Coors Brewing Company has an estimated audience of 697,484 people in United States. 34.3% are female, 65.7% are male, average age 38.6. Top regions: Wisconsin, Illinois, Texas. Top brand affinities: Tuborg Brewery, Autism Awareness, Leffe, Diabetes mellitus awareness, Kia Sportage.

The average Molson Coors Brewing Company fan in United States is 38.6 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Texas. Top brand affinities include Tuborg Brewery, Autism Awareness, Leffe, with strongest over-indexing on Tuborg Brewery (200× the country average). Demographically, the Molson Coors Brewing Company audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Molson Coors Brewing Company fans

Demographic split for Molson Coors Brewing Company audience in United States
MetricValue
Female34.3%
Male65.7%
Average age38.6
Estimated audience size697,484

Audience persona

The typical Molson Coors Brewing Company fan in United States is more male, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Tuborg Brewery.

Top regions in United States

Top regions ranked by reach for Molson Coors Brewing Company in United States
RegionReachAffinity
Wisconsin66,2806.32×
Illinois62,7702.7×
Texas57,4460.96×
California47,5970.62×
Colorado42,8333.9×
New York37,6970.97×
Ohio31,3771.46×
Florida27,9090.59×
Georgia26,0371.21×
Virginia20,6721.22×
Pennsylvania18,0560.77×
Michigan16,6090.91×
North Carolina14,7340.7×
Minnesota13,4151.34×
New Jersey12,6540.71×
Indiana12,6050.99×
Massachusetts11,6440.85×
Tennessee10,9420.78×
Missouri9,9590.89×
Arizona9,6370.68×
Washington9,2170.66×
Kentucky8,2170.94×
Maryland7,8940.66×
South Carolina6,9200.66×
Alabama6,1030.63×
Iowa5,9961.04×
Oregon5,8130.73×
Arkansas5,6070.98×
Louisiana4,7920.53×
Connecticut4,7700.68×
Oklahoma4,6610.6×
Kansas4,6540.85×
Mississippi3,9090.68×
Nevada3,7550.56×
Washington, District of Columbia3,5181.68×
Utah3,3970.54×
Nebraska3,0810.88×
Idaho2,5290.72×
Maine2,0130.81×
Montana1,8840.97×
New Hampshire1,8240.66×
West Virginia1,6510.51×
New Mexico1,6010.46×
North Dakota1,4421.01×
Hawaii1,3520.45×
Rhode Island1,1190.5×
South Dakota1,0810.67×
Delaware9060.47×
Vermont8610.7×
Wyoming8400.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Molson Coors Brewing Company audience
BrandAffinityCategory
Tuborg Brewery200×Food & Beverages
Autism Awareness19.03×Health
Leffe196.64×Food & Beverages
Diabetes mellitus awareness12.48×Health
Kia Sportage35.89×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Staples (Canada)7.1×Business & Career
Blended whiskey16.43×Food & Beverages
Paulaner Brewery81.38×Food & Beverages
Income tax13.19×Business & Career
Horoscope9.83×Health
Cognac16.67×Food & Beverages
Beer festival12.5×Food & Beverages
Indianapolis Motor Speedway13.9×Sports
Honda HR-V23.93×Cars & Mobility
Canva8.53×Technology & Electronics
Houston Astros7.26×Sports
Day trading9.83×Business & Career
Stella Artois18.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Molson Coors Brewing Company audience
TraitClusterScore
IndulgenceJOY2.35
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM1.53
ExtroversionTHRILL1.38
Urban LifestyleOPEN1.33
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Molson Coors Brewing Company
CountryShare
United States68.1%
Canada18.5%
United Kingdom6.9%

See Molson Coors Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Molson Coors Brewing Company have in United States?

Molson Coors Brewing Company has an estimated audience of 697,484 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Molson Coors Brewing Company fans?

34.3% of Molson Coors Brewing Company fans are female, 65.7% are male, with an average age of 38.6 years.

Which brands do Molson Coors Brewing Company fans like most?

Molson Coors Brewing Company fans show strongest brand affinity for Tuborg Brewery (200×), Autism Awareness (19.03×), and Leffe (196.64×) over the country average.

Where do Molson Coors Brewing Company fans live in United States?

Molson Coors Brewing Company fans in United States are most concentrated in Wisconsin (reach 66,280), Illinois (reach 62,770), and Texas (reach 57,446). These three regions account for the largest share of the active audience.

What other brands do Molson Coors Brewing Company fans also like?

Beyond Molson Coors Brewing Company itself, the audience over-indexes on Autism Awareness (19.03×), Leffe (196.64×), Diabetes mellitus awareness (12.48×), and Kia Sportage (35.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Molson Coors Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.