Rascasse Audience Intelligence

Molson Coors Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about Molson Coors Brewing Company in United States — modelled from more than twelve digital signal sources. Molson Coors Brewing Company has an estimated audience of 698,540 people in United States.

#30among Beer in United States#3088among Brand in United States#1653in Food & Beverages

The average Molson Coors Brewing Company fan in United States is 38.6 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Texas.

Top brand affinities include Paulaner Brewery, Tuborg Brewery, Leffe, with strongest over-indexing on Paulaner Brewery (100.6× the country average).

Demographically, the Molson Coors Brewing Company audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Molson Coors Brewing Company fan in United States is more male, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Paulaner Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Molson Coors Brewing Company profile in United States.

Audience size
699K
in United States
Gender
34.3%♀
65.7% male
Age
38.6
average years
Country rank
#29959
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Molson Coors Brewing Company

34.3% are female, 65.7% are male, average age 38.6.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Molson Coors Brewing Company audience in United States
MetricValue
Female34.3%
Male65.7%
Average age38.6
Estimated audience size698,540
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Molson Coors Brewing Company audience in United States
Age bracketShare%
16-1910%
20-2930%
30-3927%
40-4918%
50+14%
Fig. 04

Worldwide distribution

68.0%

of the worldwide Molson Coors Brewing Company audience comes from United States.

Worldwide audience distribution share by country for Molson Coors Brewing Company
CountryShare
United States68.0%
Canada18.4%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Molson Coors Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Molson Coors Brewing Company customers by region in United States
#RegionReachAffinity×
01Wisconsin~70K6.23×
02Colorado~50K4.27×
03Illinois~60K2.58×
04Washington, District of Columbia~3K1.58×
05Ohio~30K1.44×
06Minnesota~10K1.24×
07Georgia~30K1.19×
08Virginia~20K1.17×
09Iowa~6K1.04×
10Montana~2K1.03×
11Arkansas~6K1.02×
12North Dakota~1K1.02×
13Indiana~10K0.97×
14Kentucky~8K0.94×
15Nebraska~3K0.92×
16Texas~50K0.91×
17New York~40K0.91×
18Missouri~10K0.89×
19Vermont~1K0.88×
20Michigan~20K0.87×
21Kansas~5K0.87×
22Maine~2K0.86×
23South Dakota~1K0.86×
24Idaho~3K0.84×
25Massachusetts~10K0.83×
26Alaska~1K0.83×
27New Hampshire~2K0.80×
28Mississippi~4K0.77×
29Tennessee~10K0.76×
30Oregon~6K0.76×
31West Virginia~2K0.75×
32Rhode Island~2K0.75×
33Delaware~1K0.75×
34Pennsylvania~20K0.74×
35Connecticut~5K0.73×
36New Jersey~10K0.72×
37Arizona~10K0.71×
38Alabama~7K0.71×
39Hawaii~2K0.71×
40Oklahoma~5K0.70×
41North Carolina~10K0.69×
42South Carolina~7K0.69×
43Washington~9K0.68×
44Maryland~8K0.68×
45Utah~4K0.67×
46New Mexico~2K0.67×
47Louisiana~6K0.64×
48Nevada~4K0.64×
49California~50K0.60×
50Florida~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Molson Coors Brewing Company, United States
0.60×1.00×6.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Molson Coors Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Molson Coors Brewing Company audience
#·InterestCategoryAffinity×
01Tuborg BreweryFood & Beverages133.11×
02LeffeFood & Beverages118.93×
03Paulaner BreweryFood & Beverages100.60×
04Stella ArtoisFood & Beverages17.34×
05India Pale AleFood & Beverages15.36×
06Coors LightFood & Beverages14.69×
07Light beerFood & Beverages13.81×
08Grey Goose (vodka)Food & Beverages13.62×
09Beer festivalFood & Beverages13.48×
10BudweiserFood & Beverages12.82×
11Beer gardenFood & Beverages10.71×
12CarnivàleMovies & TV8.48×
13Tim HortonSports5.15×
14Staples (Canada)Business & Career3.52×
15BrewingFood & Beverages3.44×
16FedExBusiness & Career3.33×
17Buffalo BillsSports3.29×
18Pizza HutFood & Beverages2.85×
19SubwayFood & Beverages2.64×
20Domino's PizzaFood & Beverages2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Molson Coors Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Molson Coors Brewing Company audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.67×
Convenience OrientationPREMIUM2.09×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Molson Coors Brewing Company audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
IndividualismJOY0.71×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Molson Coors Brewing Company's target market in United States?

Molson Coors Brewing Company's target market in United States covers an estimated 698,540 people, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Molson Coors Brewing Company customers?

34.3% of the Molson Coors Brewing Company audience are female, 65.7% are male, with an average age of 38.6 years.

03

Which brands do Molson Coors Brewing Company fans like most?

Molson Coors Brewing Company fans show strongest brand affinity for Paulaner Brewery (100.6×), Tuborg Brewery (133.11×), and Leffe (118.93×) over the country average.

04

Where do Molson Coors Brewing Company fans live in United States?

Molson Coors Brewing Company fans in United States are most concentrated in Wisconsin (reach ~70K), Illinois (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Molson Coors Brewing Company fans also like?

Beyond Molson Coors Brewing Company itself, the audience over-indexes on Tuborg Brewery (133.11×), Leffe (118.93×), Beer festival (13.48×), and Light beer (13.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Molson Coors Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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