Hops Audience in United States

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Hops has an estimated audience of 2,895,272 people in United States. 49.7% are female, 50.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Unique Gifts.

The average Hops fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hops audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Hops fans

Demographic split for Hops audience in United States
MetricValue
Female49.7%
Male50.3%
Average age42.3
Estimated audience size2,895,272

Audience persona

The typical Hops fan in United States is balanced, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hops in United States
RegionReachAffinity
California333,8851.05×
Texas226,8240.91×
Florida174,1200.89×
New York155,7740.96×
North Carolina130,1921.49×
Pennsylvania110,5321.13×
Michigan100,6731.33×
Illinois89,8490.93×
Washington82,5371.42×
Georgia77,7550.87×
Ohio76,9310.86×
Arizona67,4821.14×
New Jersey64,6560.88×
Oregon63,2181.9×
Virginia63,0590.89×
Massachusetts55,5690.97×
Tennessee51,9840.9×
Colorado51,1741.12×
Indiana50,0400.95×
Maryland42,8630.86×
Minnesota42,2091.02×
Missouri40,8230.87×
Wisconsin40,6880.93×
Kentucky40,1791.11×
South Carolina34,9140.8×
Alabama34,2910.85×
Louisiana30,5170.82×
Oklahoma29,7070.92×
Connecticut29,0171×
Utah25,1360.97×
Iowa21,7810.91×
Nevada21,6870.77×
Kansas19,8880.87×
Arkansas18,5480.78×
Mississippi17,0640.72×
Idaho16,5571.14×
Nebraska15,9301.1×
New Mexico13,8770.96×
Montana12,6731.58×
West Virginia11,6060.86×
Maine11,2861.09×
Hawaii11,2740.91×
New Hampshire10,9700.96×
Washington, District of Columbia9,7041.12×
Rhode Island8,3640.91×
Alaska6,8961.11×
Delaware6,7680.85×
Vermont5,8671.15×
South Dakota5,5670.83×
North Dakota4,7960.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hops audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
The Historian16.83×Literature
Unique Gifts2.47×Shopping
Alaska1.62×Travel & Leisure
Birthday Gifts2.69×Kids & Family
Eurail16.92×Cars & Mobility
Bank account1.64×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
edureka16.15×Business & Career
Evan Tanner16.95×Sports
Glasgow, Kentucky11.72×Travel & Leisure
Mie goreng15.89×Food & Beverages
charvel guitars13.02×Music & Radio
El Hijo del Santo12.92×Sports
Étouffée9.97×Food & Beverages
Holly Hagan17.58×Movies & TV
Dan Hardy11.72×Sports
Guayas Province12.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hops audience
TraitClusterScore
Sports ActivityPOWER1.3
DIY MentalityTHRILL1.28
Early Adopter MentalityPOWER1.27
IndividualismJOY1.22
SustainabilityBALANCE1.2
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Hops
CountryShare
United States49.6%
United Kingdom8.9%
Japan4.9%

See Hops audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hops have in United States?

Hops has an estimated audience of 2,895,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Hops fans?

49.7% of Hops fans are female, 50.3% are male, with an average age of 42.3 years.

Which brands do Hops fans like most?

Hops fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.9×) over the country average.

Where do Hops fans live in United States?

Hops fans in United States are most concentrated in California (reach 333,885), Texas (reach 226,824), and Florida (reach 174,120). These three regions account for the largest share of the active audience.

What other brands do Hops fans also like?

Beyond Hops itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.9×), The Historian (16.83×), and Unique Gifts (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.