Rascasse Audience Intelligence

Hops Audience in United States

A data profile of the people who buy, follow and care about Hops in United States — modelled from more than twelve digital signal sources. Hops has an estimated audience of 2,895,272 people in United States.

#5207among Topic in United States#659in Food & Beverages

The average Hops fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Total Wine & More, Real property, Non-alcoholic beverage, with strongest over-indexing on Total Wine & More (3.77× the country average).

Demographically, the Hops audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hops fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hops profile in United States.

Audience size
2.9M
in United States
Gender
49.7%♀
50.3% male
Age
42.3
average years
Country rank
#10605
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hops fans

49.7% are female, 50.3% are male, average age 42.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Hops audience in United States
MetricValue
Female49.7%
Male50.3%
Average age42.3
Estimated audience size2,895,272
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Hops audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3919%
40-4920%
50+29%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Hops audience comes from United States.

Worldwide audience distribution share by country for Hops
CountryShare
United States49.5%
United Kingdom8.8%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hops audience in United States is strongest.

Fig. 05

Top regions by affinity

Hops fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K1.69×
02Kentucky~60K1.57×
03Montana~10K1.54×
04North Carolina~100K1.35×
05Michigan~100K1.29×
06Washington~70K1.28×
07Idaho~20K1.17×
08Vermont~6K1.15×
09Pennsylvania~100K1.12×
10Maine~10K1.09×
11Alaska~7K1.09×
12New Mexico~20K1.07×
13Colorado~50K1.06×
14New Hampshire~10K1.05×
15Connecticut~30K1.02×
16Nebraska~10K1.02×
17Arizona~60K1.01×
18North Dakota~6K1.01×
19Utah~30K0.99×
20Kansas~20K0.97×
21Washington, District of Columbia~8K0.97×
22South Dakota~6K0.97×
23West Virginia~10K0.96×
24Wisconsin~40K0.95×
25Iowa~20K0.95×
26Rhode Island~9K0.95×
27California~300K0.94×
28Minnesota~40K0.94×
29Oklahoma~30K0.94×
30Delaware~7K0.94×
31Ohio~80K0.93×
32Indiana~50K0.93×
33New York~100K0.92×
34Massachusetts~50K0.91×
35Missouri~40K0.89×
36New Jersey~60K0.88×
37Texas~200K0.87×
38Illinois~80K0.87×
39Hawaii~10K0.86×
40Virginia~60K0.85×
41Louisiana~30K0.85×
42Tennessee~50K0.84×
43Maryland~40K0.83×
44Arkansas~20K0.83×
45Florida~200K0.82×
46Georgia~70K0.82×
47South Carolina~40K0.81×
48Alabama~30K0.80×
49Mississippi~20K0.80×
50Nevada~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Hops, United States
0.78×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hops audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages3.77×
02Smoked meatFood & Beverages3.03×
03Non-alcoholic beverageFood & Beverages2.85×
04CiderFood & Beverages2.62×
05Bourbon whiskeyFood & Beverages2.28×
06Robert RedfordMovies & TV2.16×
07Wine tastingFood & Beverages2.11×
08Real propertyHome & Garden2.07×
09Rail transportTravel & Leisure1.94×
10Microwave ovenHome & Garden1.79×
11NostalgiaHome & Garden1.76×
12TicketmasterTravel & Leisure1.73×
13Hardware storeHome & Garden1.72×
14WhiskyFood & Beverages1.72×
15GeneticsKids & Family1.66×
16Charitable organizationPolitics & Society1.64×
17InnovationBusiness & Career1.63×
18The UPS StoreShopping1.60×
19Ace HardwareHome & Garden1.55×
20Fox News ChannelMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hops audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
IndulgenceJOY1.38×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hops audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Pet OwnershipJOY0.74×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hops have in United States?

Hops has an estimated audience of 2,895,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hops fans?

49.7% of Hops fans are female, 50.3% are male, with an average age of 42.3 years.

03

Which brands do Hops fans like most?

Hops fans show strongest brand affinity for Total Wine & More (3.77×), Real property (2.07×), and Non-alcoholic beverage (2.85×) over the country average.

04

Where do Hops fans live in United States?

Hops fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hops fans also like?

Beyond Hops itself, the audience over-indexes on Real property (2.07×), Non-alcoholic beverage (2.85×), The UPS Store (1.6×), and Nostalgia (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Hops audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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