Rascasse Audience Intelligence

Killing Them Softly Audience in United States

A data profile of the people who buy, follow and care about Killing Them Softly in United States — modelled from more than twelve digital signal sources. Killing Them Softly has an estimated audience of 382,511 people in United States.

#3799among Movie / TV Show / Series in United States#7833in Movies & TV

The average Killing Them Softly fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Scorpion King, Boogie Nights, The Fosters, with strongest over-indexing on The Scorpion King (379.66× the country average).

Demographically, the Killing Them Softly audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Killing Them Softly fan in United States is more male, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for The Scorpion King.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Killing Them Softly profile in United States.

Audience size
383K
in United States
Gender
21.0%♀
79.0% male
Age
44.6
average years
Country rank
#42624
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Killing Them Softly viewers

21.0% are female, 79.0% are male, average age 44.6.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Killing Them Softly audience in United States
MetricValue
Female21.0%
Male79.0%
Average age44.6
Estimated audience size382,511
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Killing Them Softly audience in United States
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4935%
50+25%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Killing Them Softly audience comes from United States.

Worldwide audience distribution share by country for Killing Them Softly
CountryShare
United States41.7%
United Kingdom8.2%
Canada8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Killing Them Softly audience in United States is strongest.

Fig. 05

Top regions by affinity

Killing Them Softly fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~10K1.21×
02Massachusetts~9K1.19×
03Rhode Island~1K1.19×
04Arizona~9K1.15×
05Oregon~5K1.15×
06Connecticut~4K1.14×
07Colorado~7K1.12×
08California~50K1.11×
09New York~20K1.09×
10Montana~1K1.08×
11Pennsylvania~10K1.07×
12Oklahoma~4K1.07×
13New Hampshire~2K1.07×
14Maine~1K1.07×
15Missouri~6K1.06×
16Washington~8K1.05×
17Alaska<1K1.05×
18Vermont<1K1.05×
19Kansas~3K1.03×
20Ohio~10K1.02×
21Michigan~10K1.02×
22New Jersey~10K1.02×
23Indiana~7K1.01×
24Washington, District of Columbia~1K1.01×
25Minnesota~5K1.00×
26Idaho~2K1.00×
27Wisconsin~6K0.99×
28Kentucky~5K0.99×
29New Mexico~2K0.99×
30Texas~30K0.98×
31Iowa~3K0.98×
32West Virginia~2K0.98×
33Tennessee~7K0.97×
34Nevada~3K0.97×
35Alabama~5K0.96×
36Louisiana~5K0.96×
37Arkansas~3K0.96×
38Virginia~9K0.95×
39Nebraska~2K0.95×
40Maryland~6K0.92×
41Delaware<1K0.92×
42South Carolina~5K0.91×
43South Dakota<1K0.91×
44North Dakota<1K0.91×
45North Carolina~10K0.90×
46Utah~3K0.88×
47Georgia~10K0.87×
48Hawaii~1K0.86×
49Florida~20K0.85×
50Mississippi~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Killing Them Softly, United States
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Killing Them Softly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Killing Them Softly audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV379.66×
02Once Upon a Time in AmericaMovies & TV84.63×
03The FostersMovies & TV82.10×
04Boogie NightsMovies & TV73.64×
05Miami ViceMovies & TV52.50×
06American History XMovies & TV51.13×
07Jackie BrownMovies & TV43.52×
08London Has FallenMovies & TV36.79×
09Face/OffMovies & TV31.64×
10OutkastMusic & Radio20.18×
11Indiana Jones (franchise)Movies & TV20.00×
12Gangs of New YorkMovies & TV20.00×
13Boardwalk EmpireMovies & TV17.88×
14Dead Poets SocietyMovies & TV15.10×
15RiverdaleMovies & TV14.11×
16Michigan Wolverines footballSports13.30×
17SmallvilleMovies & TV11.80×
18Orlando BloomMovies & TV10.44×
19Liam NeesonMovies & TV9.11×
20Car and DriverCars & Mobility7.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Killing Them Softly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Killing Them Softly audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
Convenience OrientationPREMIUM1.39×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Killing Them Softly audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.68×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Killing Them Softly have in United States?

Killing Them Softly has an estimated audience of 382,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Killing Them Softly viewers?

21.0% of Killing Them Softly fans are female, 79.0% are male, with an average age of 44.6 years.

03

Which brands do Killing Them Softly fans like most?

Killing Them Softly fans show strongest brand affinity for The Scorpion King (379.66×), Boogie Nights (73.64×), and The Fosters (82.1×) over the country average.

04

Where do Killing Them Softly fans live in United States?

Killing Them Softly fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Killing Them Softly fans also like?

Beyond Killing Them Softly itself, the audience over-indexes on Boogie Nights (73.64×), The Fosters (82.1×), Miami Vice (52.5×), and Once Upon a Time in America (84.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Killing Them Softly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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