Killing Them Softly Audience in United States

Killing Them Softly logo

Killing Them Softly has an estimated audience of 369,891 people in United States. 21.0% are female, 79.0% are male, average age 44.6. Top regions: California, Texas, New York. Top brand affinities: Pallet racking, Theocracy, Maracaibo, Klingspor's Woodworking Shop, Grinch.

The average Killing Them Softly fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pallet racking, Theocracy, Maracaibo, with strongest over-indexing on Pallet racking (143.44× the country average). Demographically, the Killing Them Softly audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Killing Them Softly fans

Demographic split for Killing Them Softly audience in United States
MetricValue
Female21.0%
Male79.0%
Average age44.6
Estimated audience size369,891

Audience persona

The typical Killing Them Softly fan in United States is more male, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Pallet racking.

Top regions in United States

Top regions ranked by reach for Killing Them Softly in United States
RegionReachAffinity
California47,8831.18×
Texas32,4961.02×
New York23,9121.16×
Florida21,4870.86×
Illinois15,7781.28×
Pennsylvania13,6481.1×
Ohio11,9171.05×
Georgia10,4620.92×
North Carolina10,3030.93×
Michigan10,0831.04×
New Jersey9,9291.06×
Arizona9,4551.25×
Massachusetts8,8871.22×
Virginia8,7800.97×
Washington8,1721.1×
Tennessee7,1450.96×
Indiana6,9991.04×
Colorado6,8241.17×
Missouri6,5021.09×
Maryland5,7410.9×
Wisconsin5,3620.96×
Minnesota5,3031×
South Carolina5,2690.95×
Oregon5,1581.22×
Alabama4,8810.94×
Kentucky4,6241×
Louisiana4,5530.95×
Connecticut4,1991.13×
Oklahoma4,1491.01×
Nevada3,5530.99×
Kansas3,1701.09×
Utah2,9550.89×
Iowa2,8420.93×
Arkansas2,7470.9×
Mississippi2,3730.78×
Idaho1,8090.98×
New Mexico1,7820.96×
Nebraska1,7050.92×
New Hampshire1,5651.07×
West Virginia1,5320.89×
Rhode Island1,4271.21×
Maine1,3881.05×
Hawaii1,1420.72×
Washington, District of Columbia1,1361.02×
Montana1,0741.05×
Alaska8531.08×
Delaware8120.8×
Vermont6691.03×
South Dakota6420.75×
North Dakota5360.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Killing Them Softly audience
BrandAffinityCategory
Pallet racking143.44×Home & Garden
Theocracy33.35×Music & Radio
Maracaibo36.92×Travel & Leisure
Klingspor's Woodworking Shop59.43×Shopping
Grinch8.62×Movies & TV
Google Photos4.59×Technology & Electronics
Vocal harmony6.05×Music & Radio
Canis12.45×Pets & Animals
Elsword18.35×Games
Sussex County, New Jersey9.73×Travel & Leisure
Wise Girl (film)120.41×Movies & TV
Hang Seng Index12.04×Business & Career
Wok5.83×Food & Beverages
Urban horticulture3.16×Home & Garden
Hocus Pocus4.09×Movies & TV
Nebraska Cornhuskers football3.04×Sports
JDSU2.48×Business & Career
Winemaking3.49×Food & Beverages
Israel1.56×Travel & Leisure
Home staging3.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Killing Them Softly audience
TraitClusterScore
Risk AppetiteTHRILL2.37
Luxury OrientationPREMIUM1.67
Social Media UsageJOY1.19
Urban LifestyleOPEN1.18
Convenience OrientationPREMIUM1.16
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Killing Them Softly
CountryShare
United States42.1%
United Kingdom7.9%
India7.7%

See Killing Them Softly audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Killing Them Softly have in United States?

Killing Them Softly has an estimated audience of 369,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Killing Them Softly fans?

21.0% of Killing Them Softly fans are female, 79.0% are male, with an average age of 44.6 years.

Which brands do Killing Them Softly fans like most?

Killing Them Softly fans show strongest brand affinity for Pallet racking (143.44×), Theocracy (33.35×), and Maracaibo (36.92×) over the country average.

Where do Killing Them Softly fans live in United States?

Killing Them Softly fans in United States are most concentrated in California (reach 47,883), Texas (reach 32,496), and New York (reach 23,912). These three regions account for the largest share of the active audience.

What other brands do Killing Them Softly fans also like?

Beyond Killing Them Softly itself, the audience over-indexes on Theocracy (33.35×), Maracaibo (36.92×), Klingspor's Woodworking Shop (59.43×), and Grinch (8.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Killing Them Softly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.