Rascasse Audience Intelligence

The Mummy Returns Audience in United States

A data profile of the people who buy, follow and care about The Mummy Returns in United States — modelled from more than twelve digital signal sources. The Mummy Returns has an estimated audience of 427,956 people in United States.

#108among Action in United States#3531among Movie / TV Show / Series in United States#7394in Movies & TV

The average The Mummy Returns fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joan Collins, The Scorpion King, Brendan Fraser, with strongest over-indexing on Joan Collins (286.59× the country average).

Demographically, the The Mummy Returns audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mummy Returns fan in United States is balanced, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Joan Collins.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mummy Returns profile in United States.

Audience size
428K
in United States
Gender
52.4%♀
47.6% male
Age
35.6
average years
Country rank
#40044
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+277%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mummy Returns viewers

52.4% are female, 47.6% are male, average age 35.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for The Mummy Returns audience in United States
MetricValue
Female52.4%
Male47.6%
Average age35.6
Estimated audience size427,956
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the The Mummy Returns audience in United States
Age bracketShare%
16-1932%
20-2917%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

27.8%

of the worldwide The Mummy Returns audience comes from United States.

Worldwide audience distribution share by country for The Mummy Returns
CountryShare
United States27.8%
India10.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mummy Returns audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mummy Returns fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.50×
02Utah~4K1.36×
03Nevada~4K1.33×
04California~50K1.30×
05Oregon~5K1.27×
06Colorado~7K1.23×
07Arizona~8K1.17×
08Idaho~2K1.16×
09Wyoming<1K1.16×
10Washington~8K1.14×
11Alaska<1K1.09×
12Montana~1K1.07×
13Kentucky~5K1.06×
14Missouri~6K1.05×
15Kansas~3K1.05×
16Texas~30K1.04×
17Nebraska~2K1.04×
18Oklahoma~4K1.02×
19Arkansas~3K1.01×
20South Dakota<1K1.00×
21Illinois~10K0.99×
22Indiana~6K0.99×
23Hawaii~1K0.99×
24Tennessee~7K0.98×
25Iowa~3K0.98×
26West Virginia~2K0.98×
27Ohio~10K0.97×
28Florida~20K0.95×
29Mississippi~3K0.95×
30North Dakota<1K0.95×
31Wisconsin~5K0.94×
32Michigan~8K0.93×
33Minnesota~5K0.93×
34Virginia~8K0.92×
35Maine~1K0.92×
36Rhode Island~1K0.92×
37Alabama~4K0.91×
38North Carolina~9K0.90×
39Louisiana~4K0.90×
40Pennsylvania~10K0.89×
41New Hampshire~1K0.88×
42Georgia~9K0.86×
43South Carolina~4K0.86×
44Delaware<1K0.86×
45Maryland~5K0.85×
46Connecticut~3K0.85×
47New York~20K0.83×
48Massachusetts~6K0.82×
49New Jersey~7K0.81×
50Washington, District of Columbia<1K0.80×
Fig. 06

Affinity by region

Affinity by region — The Mummy Returns, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mummy Returns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mummy Returns audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV332.30×
02Joan CollinsFashion & Accessoires286.59×
03The Sound of MusicMusic & Radio119.61×
04Dirk NowitzkiSports109.45×
05Cricket AustraliaSports83.56×
06Brendan FraserMovies & TV58.55×
07TrollhunterMovies & TV40.75×
08Kolkata Knight RidersSports38.44×
09Boost MobileTechnology & Electronics29.95×
10Matt DamonMovies & TV23.80×
11Katee SackhoffMovies & TV22.20×
12Shirley MacLaineMovies & TV20.00×
13Wilt ChamberlainSports20.00×
14Cricket World CupSports20.00×
15Dwight HowardSports20.00×
16Tobias HarrisSports20.00×
17Larry BirdSports19.16×
18Will PoulterMovies & TV18.23×
19Natalie PortmanMovies & TV16.82×
207-ElevenShopping4.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mummy Returns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mummy Returns audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
SpiritualityBALANCE1.50×
Quality AwarenessPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mummy Returns audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mummy Returns have in United States?

The Mummy Returns has an estimated audience of 427,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mummy Returns viewers?

52.4% of The Mummy Returns fans are female, 47.6% are male, with an average age of 35.6 years.

03

Which brands do The Mummy Returns fans like most?

The Mummy Returns fans show strongest brand affinity for Joan Collins (286.59×), The Scorpion King (332.3×), and Brendan Fraser (58.55×) over the country average.

04

Where do The Mummy Returns fans live in United States?

The Mummy Returns fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Mummy Returns fans also like?

Beyond The Mummy Returns itself, the audience over-indexes on The Scorpion King (332.3×), Brendan Fraser (58.55×), Dirk Nowitzki (109.45×), and Boost Mobile (29.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See The Mummy Returns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mummy Returns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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