The Mummy Returns Audience in United States

The Mummy Returns has an estimated audience of 345,858 people in United States. 52.4% are female, 47.6% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Joan Collins, The Scorpion King, Brendan Fraser, Dirk Nowitzki, Matt Damon.

The average The Mummy Returns fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Joan Collins, The Scorpion King, Brendan Fraser, with strongest over-indexing on Joan Collins (209.57× the country average). Demographically, the The Mummy Returns audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Mummy Returns fans

Demographic split for The Mummy Returns audience in United States
MetricValue
Female52.4%
Male47.6%
Average age35.6
Estimated audience size345,858

Audience persona

The typical The Mummy Returns fan in United States is balanced, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Joan Collins.

Top regions in United States

Top regions ranked by reach for The Mummy Returns in United States
RegionReachAffinity
California50,6341.33×
Texas33,2591.12×
Florida24,2721.04×
New York16,6560.86×
Illinois12,2691.06×
Pennsylvania10,9490.94×
Ohio10,7331.01×
North Carolina9,9060.95×
Georgia9,5720.9×
Michigan8,7120.96×
Arizona8,3371.18×
Virginia7,9860.95×
Washington7,9821.15×
New Jersey7,3500.84×
Tennessee7,1771.03×
Indiana6,5021.03×
Colorado6,3501.16×
Missouri6,2351.12×
Massachusetts5,6600.83×
Maryland5,1690.87×
Wisconsin5,0870.98×
Oregon4,8441.22×
Minnesota4,7100.95×
South Carolina4,6940.9×
Alabama4,5840.95×
Kentucky4,5611.05×
Utah4,2611.38×
Nevada4,2391.27×
Louisiana4,1110.92×
Oklahoma3,8811.01×
Arkansas3,0061.05×
Kansas2,9751.09×
Connecticut2,8190.81×
Iowa2,7980.98×
Mississippi2,7810.98×
New Mexico2,4331.4×
Nebraska1,8051.04×
Idaho1,7811.03×
West Virginia1,5510.96×
Hawaii1,3770.93×
New Hampshire1,1380.84×
Maine1,1140.9×
Montana1,0121.05×
Rhode Island8940.81×
Delaware7720.81×
Alaska7641.03×
South Dakota7600.95×
Washington, District of Columbia7310.7×
Wyoming6111.19×
North Dakota5820.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mummy Returns audience
BrandAffinityCategory
Joan Collins209.57×Fashion & Accessoires
The Scorpion King414.36×Movies & TV
Brendan Fraser59.37×Movies & TV
Dirk Nowitzki103.9×Sports
Matt Damon46.09×Movies & TV
Natalie Portman31.44×Movies & TV
Ria Money Transfer99.63×Business & Career
Boost Mobile19.44×Technology & Electronics
Riverdale48.42×Movies & TV
Autism Awareness19.03×Health
Kolkata Knight Riders54.83×Sports
Diabetes mellitus awareness12.48×Health
Cricket Australia105.42×Sports
Russell Crowe26.35×Movies & TV
Alexander Skarsgård18.64×Movies & TV
Rebecca Ferguson22.46×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bryce Dallas Howard14.32×Movies & TV
Trollhunter60.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mummy Returns audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Quality AwarenessPREMIUM1.23
Early Adopter MentalityPOWER1.19
Luxury OrientationPREMIUM1.17
TraditionCONSERVATISM1.15
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for The Mummy Returns
CountryShare
United States26.4%
India10.9%
United Kingdom6.1%

See The Mummy Returns audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Mummy Returns have in United States?

The Mummy Returns has an estimated audience of 345,858 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mummy Returns fans?

52.4% of The Mummy Returns fans are female, 47.6% are male, with an average age of 35.6 years.

Which brands do The Mummy Returns fans like most?

The Mummy Returns fans show strongest brand affinity for Joan Collins (209.57×), The Scorpion King (414.36×), and Brendan Fraser (59.37×) over the country average.

Where do The Mummy Returns fans live in United States?

The Mummy Returns fans in United States are most concentrated in California (reach 50,634), Texas (reach 33,259), and Florida (reach 24,272). These three regions account for the largest share of the active audience.

What other brands do The Mummy Returns fans also like?

Beyond The Mummy Returns itself, the audience over-indexes on The Scorpion King (414.36×), Brendan Fraser (59.37×), Dirk Nowitzki (103.9×), and Matt Damon (46.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mummy Returns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.