Shanghai Audience in United States

Shanghai logo

Shanghai has an estimated audience of 2,283,226 people in United States. 57.0% are female, 43.0% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Bert Kreischer, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Shanghai fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Bert Kreischer, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Shanghai audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Shanghai fans

Demographic split for Shanghai audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.7
Estimated audience size2,283,226

Audience persona

The typical Shanghai fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Shanghai in United States
RegionReachAffinity
California443,7021.77×
Texas226,7841.16×
New York221,8481.74×
Florida173,4641.12×
Illinois91,6221.2×
New Jersey83,8251.44×
Pennsylvania78,5371.02×
North Carolina78,2551.14×
Washington75,3821.65×
Georgia67,9180.97×
Virginia65,5991.18×
Massachusetts62,8561.4×
Ohio60,1620.86×
Michigan57,3390.96×
Arizona41,2340.88×
Tennessee38,7300.85×
Maryland38,4480.98×
Colorado36,8581.02×
Indiana36,1730.87×
Minnesota33,2661.02×
Missouri32,1730.87×
Wisconsin31,4780.92×
Oregon31,2391.19×
Connecticut28,0011.22×
Nevada25,8901.17×
South Carolina25,0040.73×
Alabama22,3490.7×
Louisiana21,4710.73×
Kentucky21,3100.74×
Kansas20,9231.16×
Oklahoma19,3410.76×
Utah19,2900.94×
Iowa17,3060.92×
Hawaii14,4671.47×
Arkansas13,1340.7×
Mississippi12,6790.67×
Washington, District of Columbia11,7571.71×
Idaho9,8690.86×
New Hampshire9,7271.08×
New Mexico9,0430.79×
Nebraska8,9130.78×
West Virginia7,0310.66×
Rhode Island6,7070.92×
Maine6,3380.77×
Delaware5,0670.8×
Montana4,5880.72×
North Dakota4,3090.92×
Alaska3,9070.8×
Vermont3,3770.84×
South Dakota3,0870.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shanghai audience
BrandAffinityCategory
Autism Awareness19.03×Health
Bert Kreischer33.57×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Confucianism47.64×Politics & Society
Madhuri Dixit65.38×Movies & TV
Macau16.18×Travel & Leisure
Tibet18.32×Travel & Leisure
Income tax13.19×Business & Career
Taiwan9.92×Travel & Leisure
Kia Sportage19.9×Cars & Mobility
Vietnam Airlines27.62×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Web server6.27×Technology & Electronics
Coppa Italia51.58×Sports
Hong Kong6.75×Travel & Leisure
FC Bayern Munich4.59×Sports
United Nations6.79×Politics & Society
Ana Brenda Contreras27.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shanghai audience
TraitClusterScore
PatriotismCONSERVATISM2.71
TravellingTHRILL2.06
SpiritualityBALANCE1.94
Urban LifestyleOPEN1.69
Quality AwarenessPREMIUM1.49
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Shanghai
CountryShare
China18.6%
United States7.0%
India6.5%

See Shanghai audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Shanghai have in United States?

Shanghai has an estimated audience of 2,283,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Shanghai fans?

57.0% of Shanghai fans are female, 43.0% are male, with an average age of 41.7 years.

Which brands do Shanghai fans like most?

Shanghai fans show strongest brand affinity for Autism Awareness (19.03×), Bert Kreischer (33.57×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Shanghai fans live in United States?

Shanghai fans in United States are most concentrated in California (reach 443,702), Texas (reach 226,784), and New York (reach 221,848). These three regions account for the largest share of the active audience.

What other brands do Shanghai fans also like?

Beyond Shanghai itself, the audience over-indexes on Bert Kreischer (33.57×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shanghai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.