Shanghai Audience in United States

Shanghai logo

Shanghai has an estimated audience of 2,283,226 people in United States. 57.0% are female, 43.0% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Nationality, EShakti, Minnesota, Elsword, Definitive Technology.

The average Shanghai fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, EShakti, Minnesota, with strongest over-indexing on Nationality (5.77× the country average). Demographically, the Shanghai audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Shanghai fans

Demographic split for Shanghai audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.7
Estimated audience size2,283,226

Audience persona

The typical Shanghai fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Shanghai in United States
RegionReachAffinity
California443,7021.77×
Texas226,7841.16×
New York221,8481.74×
Florida173,4641.12×
Illinois91,6221.2×
New Jersey83,8251.44×
Pennsylvania78,5371.02×
North Carolina78,2551.14×
Washington75,3821.65×
Georgia67,9180.97×
Virginia65,5991.18×
Massachusetts62,8561.4×
Ohio60,1620.86×
Michigan57,3390.96×
Arizona41,2340.88×
Tennessee38,7300.85×
Maryland38,4480.98×
Colorado36,8581.02×
Indiana36,1730.87×
Minnesota33,2661.02×
Missouri32,1730.87×
Wisconsin31,4780.92×
Oregon31,2391.19×
Connecticut28,0011.22×
Nevada25,8901.17×
South Carolina25,0040.73×
Alabama22,3490.7×
Louisiana21,4710.73×
Kentucky21,3100.74×
Kansas20,9231.16×
Oklahoma19,3410.76×
Utah19,2900.94×
Iowa17,3060.92×
Hawaii14,4671.47×
Arkansas13,1340.7×
Mississippi12,6790.67×
Washington, District of Columbia11,7571.71×
Idaho9,8690.86×
New Hampshire9,7271.08×
New Mexico9,0430.79×
Nebraska8,9130.78×
West Virginia7,0310.66×
Rhode Island6,7070.92×
Maine6,3380.77×
Delaware5,0670.8×
Montana4,5880.72×
North Dakota4,3090.92×
Alaska3,9070.8×
Vermont3,3770.84×
South Dakota3,0870.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shanghai audience
BrandAffinityCategory
Nationality5.77×Politics & Society
EShakti19.35×Shopping
Minnesota2.14×Travel & Leisure
Elsword19.9×Games
Definitive Technology47.64×Technology & Electronics
Urban Outfitters2.07×Shopping
Natural rubber2.1×Cars & Mobility
Celadon16.76×Home & Garden
Cam Ward3.57×Sports
Product design1.8×Business & Career
San Pellegrino5.35×Food & Beverages
Layne Staley4.59×Music & Radio
Panama2.47×Travel & Leisure
Kendra Scott1.87×Fashion & Accessoires
Buying and Selling Real Estate4.9×Home & Garden
Justice1.77×Politics & Society
Magazine (band)3.54×Music & Radio
Buying a House3.75×Home & Garden
JDSU1.56×Business & Career
Sears2.12×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shanghai audience
TraitClusterScore
PatriotismCONSERVATISM2.71
TravellingTHRILL2.06
SpiritualityBALANCE1.94
Urban LifestyleOPEN1.69
Quality AwarenessPREMIUM1.49
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Shanghai
CountryShare
China18.6%
United States7.0%
India6.5%

See Shanghai audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Shanghai have in United States?

Shanghai has an estimated audience of 2,283,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Shanghai fans?

57.0% of Shanghai fans are female, 43.0% are male, with an average age of 41.7 years.

Which brands do Shanghai fans like most?

Shanghai fans show strongest brand affinity for Nationality (5.77×), EShakti (19.35×), and Minnesota (2.14×) over the country average.

Where do Shanghai fans live in United States?

Shanghai fans in United States are most concentrated in California (reach 443,702), Texas (reach 226,784), and New York (reach 221,848). These three regions account for the largest share of the active audience.

What other brands do Shanghai fans also like?

Beyond Shanghai itself, the audience over-indexes on EShakti (19.35×), Minnesota (2.14×), Elsword (19.9×), and Definitive Technology (47.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shanghai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.