Shanghai Audience in Germany
Shanghai has an estimated audience of 438,596 people in Germany. 45.4% are female, 54.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Pillow, Este, Veneto, Unique Gifts, Litter box.
The average Shanghai fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Pillow, Este, Veneto, with strongest over-indexing on Medieval fantasy (17.96× the country average). Demographically, the Shanghai audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Shanghai fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.1 |
| Estimated audience size | 438,596 |
Audience persona
The typical Shanghai fan in Germany is balanced, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,335 | 1.1× |
| Bayern | 89,495 | 1.27× |
| Baden-Württemberg | 77,782 | 1.3× |
| Hessen | 46,442 | 1.39× |
| Niedersachsen | 40,294 | 0.95× |
| Berlin | 24,298 | 1.24× |
| Rheinland-Pfalz | 21,949 | 1× |
| Sachsen | 17,999 | 0.84× |
| Schleswig-Holstein | 15,350 | 0.97× |
| Hamburg | 12,815 | 1.29× |
| Thüringen | 9,763 | 0.87× |
| Brandenburg | 9,752 | 0.72× |
| Sachsen-Anhalt | 7,700 | 0.68× |
| Mecklenburg-Vorpommern | 5,836 | 0.7× |
| Saarland | 4,160 | 0.77× |
| Bremen | 3,445 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 17.96× | Literature |
| Pillow | 2.27× | Home & Garden |
| Este, Veneto | 3.57× | Travel & Leisure |
| Unique Gifts | 1.96× | Shopping |
| Litter box | 1.6× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.18× | Travel & Leisure |
| Birthday Gifts | 1.83× | Kids & Family |
| Christmas Gift | 1.81× | Kids & Family |
| VfL Wolfsburg | 1.72× | Sports |
| Eimsbüttel (quarter) | 10.58× | Travel & Leisure |
| Jaguar F-Pace | 6.26× | Cars & Mobility |
| Urban horticulture | 1.64× | Home & Garden |
| Corona (band) | 2.25× | Music & Radio |
| Buying a House | 5.25× | Home & Garden |
| 3D printing | 1.87× | Technology & Electronics |
| Gudrun Sjödén | 2.52× | Fashion & Accessoires |
| Mothercare | 1.53× | Kids & Family |
| Laneige | 4.73× | Beauty & Wellness |
| Justice | 2.82× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.07 |
| Convenience Orientation | PREMIUM | 1.82 |
| Early Adopter Mentality | POWER | 1.68 |
| Urban Lifestyle | OPEN | 1.65 |
| Travelling | THRILL | 1.6 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.6% |
| United States | 7.0% |
| India | 6.5% |
See Shanghai audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Shanghai have in Germany?
Shanghai has an estimated audience of 438,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shanghai fans?
45.4% of Shanghai fans are female, 54.6% are male, with an average age of 41.1 years.
Which brands do Shanghai fans like most?
Shanghai fans show strongest brand affinity for Medieval fantasy (17.96×), Pillow (2.27×), and Este, Veneto (3.57×) over the country average.
Where do Shanghai fans live in Germany?
Shanghai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,335), Bayern (reach 89,495), and Baden-Württemberg (reach 77,782). These three regions account for the largest share of the active audience.
What other brands do Shanghai fans also like?
Beyond Shanghai itself, the audience over-indexes on Pillow (2.27×), Este, Veneto (3.57×), Unique Gifts (1.96×), and Litter box (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shanghai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.