Mainland China Audience in Germany
Mainland China has an estimated audience of 364,725 people in Germany. 42.7% are female, 57.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Este, Veneto, Litter box, VfL Wolfsburg, Percha.
The average Mainland China fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Este, Veneto, Litter box, with strongest over-indexing on Pillow (3.48× the country average). Demographically, the Mainland China audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Mainland China fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 42.9 |
| Estimated audience size | 364,725 |
Audience persona
The typical Mainland China fan in Germany is more male, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,412 | 1.06× |
| Bayern | 63,314 | 1.08× |
| Baden-Württemberg | 55,324 | 1.11× |
| Niedersachsen | 36,764 | 1.04× |
| Hessen | 32,647 | 1.17× |
| Sachsen | 18,235 | 1.02× |
| Rheinland-Pfalz | 17,123 | 0.94× |
| Berlin | 16,138 | 0.99× |
| Schleswig-Holstein | 12,258 | 0.94× |
| Brandenburg | 10,646 | 0.94× |
| Thüringen | 8,802 | 0.95× |
| Hamburg | 7,490 | 0.91× |
| Sachsen-Anhalt | 7,213 | 0.76× |
| Mecklenburg-Vorpommern | 6,109 | 0.88× |
| Saarland | 4,671 | 1.04× |
| Bremen | 3,667 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.48× | Home & Garden |
| Este, Veneto | 5.04× | Travel & Leisure |
| Litter box | 2.48× | Pets & Animals |
| VfL Wolfsburg | 2.68× | Sports |
| Percha | 13.62× | Travel & Leisure |
| Cocktail | 1.87× | Food & Beverages |
| Progressive rock | 2.41× | Music & Radio |
| Unique Gifts | 1.95× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Laneige | 7.2× | Beauty & Wellness |
| Christmas Gift | 1.89× | Kids & Family |
| Minestrone | 2.83× | Food & Beverages |
| Birthday Gifts | 1.81× | Kids & Family |
| Geothermal heating | 5.21× | Home & Garden |
| Urban Outfitters | 1.64× | Shopping |
| Natural rubber | 2.29× | Cars & Mobility |
| Bully (2011 film) | 5.95× | Movies & TV |
| Nationality | 2.86× | Politics & Society |
| Cachorros | 8.97× | Pets & Animals |
| Collectable | 1.54× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.66 |
| Convenience Orientation | PREMIUM | 2.4 |
| Travelling | THRILL | 1.95 |
| Urban Lifestyle | OPEN | 1.84 |
| Early Adopter Mentality | POWER | 1.78 |
| Individualism | JOY | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.0% |
| United States | 7.5% |
| India | 6.1% |
See Mainland China audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Mainland China have in Germany?
Mainland China has an estimated audience of 364,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mainland China fans?
42.7% of Mainland China fans are female, 57.3% are male, with an average age of 42.9 years.
Which brands do Mainland China fans like most?
Mainland China fans show strongest brand affinity for Pillow (3.48×), Este, Veneto (5.04×), and Litter box (2.48×) over the country average.
Where do Mainland China fans live in Germany?
Mainland China fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,412), Bayern (reach 63,314), and Baden-Württemberg (reach 55,324). These three regions account for the largest share of the active audience.
What other brands do Mainland China fans also like?
Beyond Mainland China itself, the audience over-indexes on Este, Veneto (5.04×), Litter box (2.48×), VfL Wolfsburg (2.68×), and Percha (13.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mainland China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.