Rascasse Audience Intelligence

Mainland China Audience in Germany

A data profile of the people who buy, follow and care about Mainland China in Germany — modelled from more than twelve digital signal sources. Mainland China has an estimated audience of 364,725 people in Germany.

#144among Region in Germany#1383among POI in Germany#1203in Travel & Leisure

The average Mainland China fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taiwan, Tibet, Australian Open, with strongest over-indexing on Taiwan (46.1× the country average).

Demographically, the Mainland China audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mainland China fan in Germany is more male, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Taiwan.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mainland China profile in Germany.

Audience size
365K
in Germany
Gender
42.7%♀
57.3% male
Age
42.9
average years
Country rank
#15073
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mainland China fans

42.7% are female, 57.3% are male, average age 42.9.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Mainland China audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age42.9
Estimated audience size364,725
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Mainland China audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4924%
50+27%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Mainland China audience comes from Germany.

Worldwide audience distribution share by country for Mainland China
CountryShare
China14.0%
United States7.5%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mainland China audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mainland China fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.11×
02Nordrhein-Westfalen~80K1.05×
03Bayern~60K1.04×
04Bremen~3K1.04×
05Baden-Württemberg~50K1.03×
06Saarland~5K1.02×
07Berlin~20K1.01×
08Sachsen~20K1.00×
09Hamburg~8K1.00×
10Sachsen-Anhalt~9K0.99×
11Rheinland-Pfalz~20K0.98×
12Mecklenburg-Vorpommern~7K0.98×
13Niedersachsen~30K0.97×
14Schleswig-Holstein~10K0.97×
15Brandenburg~10K0.97×
16Thüringen~9K0.96×
Fig. 06

Affinity by region

Affinity by region — Mainland China, Germany
0.96×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mainland China audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mainland China audience
#·InterestCategoryAffinity×
01TibetTravel & Leisure55.44×
02TaiwanTravel & Leisure46.10×
03MaerskBusiness & Career31.90×
04Australian OpenSports20.00×
05Hilary SwankMovies & TV20.00×
06Steffi GrafSports16.66×
07MacauTravel & Leisure14.81×
08Hong KongTravel & Leisure13.84×
09Jet skiSports12.33×
10BeijingTravel & Leisure10.68×
11Non-alcoholic beverageFood & Beverages9.54×
12BiochemistryBusiness & Career9.21×
13MalaysiaTravel & Leisure7.98×
14SpVgg Greuther FürthSports7.55×
15Tom CruiseMovies & TV6.86×
16DiaryKids & Family4.93×
17Public transportCars & Mobility4.33×
18Online newspaperNews4.10×
19RedditInternet & Social Media3.48×
20TagesschauMovies & TV2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mainland China audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mainland China audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.00×
Convenience OrientationPREMIUM2.50×
Urban LifestyleOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mainland China audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
DIY MentalityTHRILL0.66×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mainland China have in Germany?

Mainland China has an estimated audience of 364,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mainland China fans?

42.7% of Mainland China fans are female, 57.3% are male, with an average age of 42.9 years.

03

Which brands do Mainland China fans like most?

Mainland China fans show strongest brand affinity for Taiwan (46.1×), Tibet (55.44×), and Australian Open (20×) over the country average.

04

Where do Mainland China fans live in Germany?

Mainland China fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mainland China fans also like?

Beyond Mainland China itself, the audience over-indexes on Tibet (55.44×), Australian Open (20×), Steffi Graf (16.66×), and Hong Kong (13.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Mainland China audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mainland China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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