Persian language Audience in United States

Persian language has an estimated audience of 4,159,342 people in United States. 53.4% are female, 46.6% are male, average age 43.5. Top brand affinities: Lebanon, Linguistics, MSN, North Korea, Iran.

Top brand affinities include Lebanon, Linguistics, MSN, with strongest over-indexing on Lebanon (15.24× the country average). Demographically, the Persian language audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Persian language fans

Demographic split for Persian language audience in United States
MetricValue
Female53.4%
Male46.6%
Average age43.5
Estimated audience size4,159,342

Audience persona

The typical Persian language fan in United States is balanced, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Lebanon.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persian language audience
BrandAffinityCategory
Lebanon15.24×Travel & Leisure
Linguistics10.44×Business & Career
MSN3.23×News
North Korea8.47×Travel & Leisure
Iran8.79×Travel & Leisure
Staples (Canada)3.41×Business & Career
Google Flights3.66×Travel & Leisure
Great Clips3.84×Beauty & Wellness
Tibet9.04×Travel & Leisure
Czech Republic8.23×Travel & Leisure
Chuck Norris3.23×Movies & TV
Planet Fitness2.04×Sports
CNN1.7×Movies & TV
Hobby Lobby1.91×Home & Garden
Bath and Bodyworks3.24×Shopping
Hollywood Sign5.37×Travel & Leisure
Cairo10.71×Travel & Leisure
Diaper bag2.97×Kids & Family
Dentistry2.4×Business & Career
Red Sea6.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persian language audience
TraitClusterScore
IndulgenceJOY1.36
Pet OwnershipJOY1.36
TravellingTHRILL1.35
IndividualismJOY1.34
Community OrientationOPEN1.33
PatriotismCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Persian language
CountryShare
United States9.5%
India6.7%
Malaysia5.7%

See Persian language audiences in other countries

More Language audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Persian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.