Rascasse Audience Intelligence

Persian language Audience in United States

A data profile of the people who buy, follow and care about Persian language in United States — modelled from more than twelve digital signal sources. Persian language has an estimated audience of 4,159,342 people in United States.

The average Persian language fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Linguistics, John Malkovich, Iran, with strongest over-indexing on Linguistics (12.57× the country average).

Demographically, the Persian language audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Persian language fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Linguistics.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Persian language profile in United States.

Audience size
4.2M
in United States
Gender
53.4%
46.6% male
Age
43.5
average years
Country rank
#7795
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Persian language fans

53.4% are female, 46.6% are male, average age 43.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Persian language audience in United States
MetricValue
Female53.4%
Male46.6%
Average age43.5
Estimated audience size4,159,342
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Persian language audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Persian language audience comes from United States.

Worldwide audience distribution share by country for Persian language
CountryShare
United States9.5%
India6.7%
Malaysia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Persian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Persian language fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.74×
02California~700K1.56×
03Utah~50K1.43×
04Virginia~100K1.39×
05Washington~100K1.34×
06Washington, District of Columbia~20K1.25×
07New York~300K1.20×
08Texas~400K1.19×
09Oregon~60K1.17×
10Massachusetts~100K1.16×
11Maryland~80K1.16×
12Arizona~90K1.11×
13Nevada~40K1.10×
14Connecticut~40K1.06×
15Nebraska~20K1.06×
16Illinois~100K1.05×
17Idaho~20K1.05×
18Pennsylvania~100K1.04×
19Colorado~70K1.03×
20Oklahoma~50K1.03×
21New Jersey~100K1.02×
22Maine~10K0.98×
23Rhode Island~10K0.98×
24Vermont~7K0.98×
25Minnesota~60K0.97×
26New Mexico~20K0.96×
27Alaska~9K0.96×
28Missouri~60K0.95×
29Kentucky~50K0.95×
30Hawaii~20K0.95×
31South Dakota~9K0.95×
32North Dakota~8K0.95×
33North Carolina~100K0.94×
34Iowa~30K0.94×
35New Hampshire~20K0.94×
36Delaware~10K0.94×
37Michigan~100K0.93×
38Tennessee~80K0.93×
39Kansas~30K0.93×
40Montana~10K0.93×
41West Virginia~20K0.92×
42Indiana~70K0.91×
43Wisconsin~60K0.90×
44Arkansas~30K0.89×
45South Carolina~50K0.88×
46Ohio~100K0.87×
47Mississippi~30K0.87×
48Florida~200K0.85×
49Alabama~50K0.85×
50Louisiana~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Persian language, United States
0.85×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persian language audience
#·InterestCategoryAffinity×
01John MalkovichMovies & TV16.81×
02God in IslamPolitics & Society13.96×
03LinguisticsBusiness & Career12.57×
04Al JazeeraMovies & TV11.46×
05CairoTravel & Leisure8.76×
06University of CambridgeBusiness & Career8.26×
07IranTravel & Leisure7.42×
08RT (TV network)Movies & TV7.10×
09Red SeaTravel & Leisure5.46×
10LebanonTravel & Leisure4.86×
11Chat roomInternet & Social Media3.89×
12Sustainable energyHome & Garden2.97×
13Renewable energyBusiness & Career2.45×
14Charitable organizationPolitics & Society1.95×
15Nonprofit organizationPolitics & Society1.76×
16Nordstrom rackFashion & Accessoires1.68×
17American AirlinesTravel & Leisure1.67×
18TraditionPolitics & Society1.65×
19RedditInternet & Social Media1.63×
20UniversityBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Persian language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
IndividualismJOY1.60×
Community OrientationOPEN1.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Persian language audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Luxury OrientationPREMIUM0.91×
ExtroversionTHRILL0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Persian language have in United States?

Persian language has an estimated audience of 4,159,342 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Persian language fans?

53.4% of Persian language fans are female, 46.6% are male, with an average age of 43.5 years.

03

Which brands do Persian language fans like most?

Persian language fans show strongest brand affinity for Linguistics (12.57×), John Malkovich (16.81×), and Iran (7.42×) over the country average.

04

Where do Persian language fans live in United States?

Persian language fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Persian language fans also like?

Beyond Persian language itself, the audience over-indexes on John Malkovich (16.81×), Iran (7.42×), God in Islam (13.96×), and Nonprofit organization (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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