British English Audience in United States

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British English has an estimated audience of 16,587,781 people in United States. 56.8% are female, 43.2% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average British English fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.04× the country average). Demographically, the British English audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of British English fans

Demographic split for British English audience in United States
MetricValue
Female56.8%
Male43.2%
Average age42.0
Estimated audience size16,587,781

Audience persona

The typical British English fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for British English in United States
RegionReachAffinity
California2,352,0011.29×
Texas1,631,4511.14×
Florida1,167,2531.04×
New York1,101,4301.19×
Illinois576,0031.04×
Georgia572,6371.12×
Pennsylvania542,4680.97×
New Jersey494,2741.17×
North Carolina469,0710.94×
Washington460,7451.38×
Virginia435,7271.08×
Ohio424,0450.83×
Michigan379,2040.87×
Massachusetts352,4211.08×
Maryland332,4881.17×
Tennessee304,8670.92×
Arizona294,7040.87×
Indiana275,5130.91×
Minnesota247,9801.04×
Colorado241,9820.93×
Missouri236,7610.89×
Kentucky217,5031.05×
Alabama193,6910.84×
Oregon192,4011.01×
Wisconsin192,1510.77×
South Carolina187,1870.75×
Oklahoma181,2250.98×
Louisiana176,4170.82×
Connecticut162,4130.98×
Nevada137,7660.86×
Kansas135,7801.04×
Arkansas122,0330.89×
Utah122,0060.82×
Iowa110,4870.81×
Mississippi96,6640.71×
Hawaii88,9211.25×
West Virginia79,8011.03×
Nebraska67,7750.81×
Washington, District of Columbia62,6621.26×
New Mexico60,6790.73×
Idaho58,1780.7×
Alaska50,2961.42×
Rhode Island50,1250.95×
Maine50,0950.84×
Montana43,8450.95×
South Dakota43,2761.13×
North Dakota42,1371.24×
New Hampshire41,5280.64×
Wyoming40,7711.66×
Vermont39,4411.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British English audience
BrandAffinityCategory
Goop15.04×Internet & Social Media
Governor of Michigan18.02×Politics & Society
Vocal harmony9.53×Music & Radio
Grinch7.63×Movies & TV
Wok12.22×Food & Beverages
Google Home11.2×Technology & Electronics
Hibachi13.14×Food & Beverages
headspace14.93×Health
Grace Slick13.75×Music & Radio
Cherish (group)16.87×Music & Radio
Hipster14.62×Politics & Society
Fairy godmother10.47×Literature
No Escape (1994 film)14.5×Movies & TV
El Paso County, Colorado15.85×Travel & Leisure
TV Fanatic12.74×Movies & TV
Historic site4.9×Arts & Culture
Kikar HaShabbat17.58×News
Guitarist (magazine)12×Music & Radio
Mathcore7.99×Music & Radio
La Jolla9.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British English audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.25
ExtroversionTHRILL1.2
Urban LifestyleOPEN1.12
IndividualismJOY1.12
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for British English
CountryShare
United States20.8%
United Kingdom5.2%
Brazil5.1%

See British English audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does British English have in United States?

British English has an estimated audience of 16,587,781 people in United States, concentrated in California and Texas.

What is the gender split and age of British English fans?

56.8% of British English fans are female, 43.2% are male, with an average age of 42.0 years.

Which brands do British English fans like most?

British English fans show strongest brand affinity for Goop (15.04×), Governor of Michigan (18.02×), and Vocal harmony (9.53×) over the country average.

Where do British English fans live in United States?

British English fans in United States are most concentrated in California (reach 2,352,001), Texas (reach 1,631,451), and Florida (reach 1,167,253). These three regions account for the largest share of the active audience.

What other brands do British English fans also like?

Beyond British English itself, the audience over-indexes on Governor of Michigan (18.02×), Vocal harmony (9.53×), Grinch (7.63×), and Wok (12.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.