Rascasse Audience Intelligence

British English Audience in United States

A data profile of the people who buy, follow and care about British English in United States — modelled from more than twelve digital signal sources. British English has an estimated audience of 16,587,781 people in United States.

#1417among Topic in United States#123in Politics & Society

The average British English fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Planet Fitness, Language education, with strongest over-indexing on Child development (3.69× the country average).

Demographically, the British English audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British English fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Child development.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British English profile in United States.

Audience size
16.6M
in United States
Gender
56.8%♀
43.2% male
Age
42.0
average years
Country rank
#2073
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British English fans

56.8% are female, 43.2% are male, average age 42.0.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for British English audience in United States
MetricValue
Female56.8%
Male43.2%
Average age42.0
Estimated audience size16,587,781
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the British English audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

20.8%

of the worldwide British English audience comes from United States.

Worldwide audience distribution share by country for British English
CountryShare
United States20.8%
United Kingdom5.2%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British English audience in United States is strongest.

Fig. 05

Top regions by affinity

British English fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.22×
02Washington~400K1.17×
03New York~1M1.11×
04Alaska~40K1.11×
05Vermont~30K1.11×
06Texas~1.5M1.10×
07Maryland~300K1.09×
08North Dakota~40K1.09×
09Georgia~600K1.08×
10New Jersey~400K1.06×
11Hawaii~80K1.06×
12South Dakota~40K1.06×
13Washington, District of Columbia~50K1.05×
14Virginia~400K1.04×
15Massachusetts~300K1.02×
16Montana~50K1.02×
17Minnesota~200K1.01×
18Oklahoma~200K1.01×
19West Virginia~80K1.01×
20Florida~1M0.99×
21Rhode Island~50K0.99×
22Delaware~50K0.99×
23Oregon~200K0.98×
24Illinois~500K0.97×
25North Carolina~500K0.97×
26Kentucky~200K0.97×
27Kansas~100K0.97×
28Maine~60K0.97×
29Pennsylvania~500K0.96×
30Indiana~300K0.96×
31Connecticut~200K0.96×
32Alabama~200K0.95×
33Arkansas~100K0.95×
34Nebraska~80K0.95×
35New Hampshire~60K0.95×
36Nevada~200K0.94×
37Iowa~100K0.94×
38Idaho~80K0.94×
39New Mexico~80K0.94×
40Missouri~200K0.93×
41South Carolina~200K0.93×
42Mississippi~100K0.93×
43Louisiana~200K0.92×
44Utah~100K0.92×
45Arizona~300K0.91×
46Tennessee~300K0.91×
47Michigan~400K0.90×
48Ohio~500K0.89×
49Colorado~200K0.89×
50Wisconsin~200K0.89×
Fig. 06

Affinity by region

Affinity by region — British English, United States
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British English audience
#·InterestCategoryAffinity×
01Language educationBusiness & Career5.42×
02MothercareKids & Family4.00×
03Child developmentBusiness & Career3.69×
04Baby foodKids & Family2.89×
05Diaper bagKids & Family2.34×
06Web serverTechnology & Electronics2.27×
07Real propertyHome & Garden1.90×
08Deal of the dayShopping1.87×
09TrousersFashion & Accessoires1.80×
10Planet FitnessSports1.74×
11Britney SpearsMusic & Radio1.74×
12MetaphysicsBusiness & Career1.59×
13Subscription business modelShopping1.58×
14SkirtFashion & Accessoires1.57×
15Property finderHome & Garden1.57×
16MilkFood & Beverages1.55×
17Western wearFashion & Accessoires1.54×
18CabinetryHome & Garden1.54×
19HatFashion & Accessoires1.52×
20LodgingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British English audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.25×
PatriotismCONSERVATISM1.24×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British English audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
CreativityOPEN0.91×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British English have in United States?

British English has an estimated audience of 16,587,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British English fans?

56.8% of British English fans are female, 43.2% are male, with an average age of 42.0 years.

03

Which brands do British English fans like most?

British English fans show strongest brand affinity for Child development (3.69×), Planet Fitness (1.74×), and Language education (5.42×) over the country average.

04

Where do British English fans live in United States?

British English fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do British English fans also like?

Beyond British English itself, the audience over-indexes on Planet Fitness (1.74×), Language education (5.42×), Baby food (2.89×), and Trousers (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See British English audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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