British English Audience in Germany
British English has an estimated audience of 2,514,650 people in Germany. 58.7% are female, 41.3% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Preacher (comics), Škoda Kodiaq, Snow White (Fables), Home Delivery.
The average British English fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Preacher (comics), Škoda Kodiaq, with strongest over-indexing on Rossmann (1.55× the country average). Demographically, the British English audience skews more female with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of British English fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.1 |
| Estimated audience size | 2,514,650 |
Audience persona
The typical British English fan in Germany is more female, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 526,505 | 0.96× |
| Bayern | 410,680 | 1.02× |
| Baden-Württemberg | 358,447 | 1.04× |
| Hessen | 233,707 | 1.22× |
| Niedersachsen | 177,570 | 0.73× |
| Rheinland-Pfalz | 141,918 | 1.13× |
| Berlin | 128,165 | 1.14× |
| Sachsen | 111,538 | 0.9× |
| Schleswig-Holstein | 67,962 | 0.75× |
| Brandenburg | 59,134 | 0.76× |
| Sachsen-Anhalt | 55,826 | 0.86× |
| Hamburg | 55,042 | 0.97× |
| Thüringen | 52,555 | 0.82× |
| Saarland | 51,599 | 1.67× |
| Mecklenburg-Vorpommern | 33,668 | 0.7× |
| Bremen | 28,739 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.55× | Shopping |
| Preacher (comics) | 6.03× | Literature |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Snow White (Fables) | 1.72× | Literature |
| Home Delivery | 1.84× | Food & Beverages |
| Cachorro | 2.11× | Pets & Animals |
| Ipekyol | 2.41× | Shopping |
| Euphonium | 6.34× | Music & Radio |
| Bank account | 1.68× | Business & Career |
| Buying a House | 3.36× | Home & Garden |
| Molly Hatchet | 6.79× | Music & Radio |
| Esra Erol | 2.78× | Movies & TV |
| Hauptschule | 3.76× | Kids & Family |
| Buying and Selling Real Estate | 3.4× | Home & Garden |
| Coworking | 1.92× | Business & Career |
| Kieser Training | 1.89× | Sports |
| Jaguar F-Pace | 3.01× | Cars & Mobility |
| Hà Tĩnh | 5.99× | Travel & Leisure |
| Google Home | 2.53× | Technology & Electronics |
| Glashütte | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.48 |
| Indulgence | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.31 |
| Creativity | OPEN | 1.28 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.2% |
| Brazil | 5.1% |
See British English audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does British English have in Germany?
British English has an estimated audience of 2,514,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of British English fans?
58.7% of British English fans are female, 41.3% are male, with an average age of 40.1 years.
Which brands do British English fans like most?
British English fans show strongest brand affinity for Rossmann (1.55×), Preacher (comics) (6.03×), and Škoda Kodiaq (1.7×) over the country average.
Where do British English fans live in Germany?
British English fans in Germany are most concentrated in Nordrhein-Westfalen (reach 526,505), Bayern (reach 410,680), and Baden-Württemberg (reach 358,447). These three regions account for the largest share of the active audience.
What other brands do British English fans also like?
Beyond British English itself, the audience over-indexes on Preacher (comics) (6.03×), Škoda Kodiaq (1.7×), Snow White (Fables) (1.72×), and Home Delivery (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for British English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.