A data profile of the people who buy, follow and care about British English in France — modelled from more than twelve digital signal sources. British English has an estimated audience of 2,750,831 people in France.
The average British English fan in France is 41.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (231.62× the country average).
Demographically, the British English audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical British English fan in France is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the British English profile in France.
57.4% are female, 42.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.0 |
| Estimated audience size | 2,750,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide British English audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.2% |
| Brazil | 5.1% |
Where the British English audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.31× | |
| 02 | Centre-Val de Loire | ~100K | 1.04× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 04 | Normandy | ~100K | 1.02× | |
| 05 | Hauts-de-France | ~200K | 0.99× | |
| 06 | Grand Est | ~200K | 0.99× | |
| 07 | Brittany | ~100K | 0.99× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.98× | |
| 09 | Pays de la Loire | ~200K | 0.98× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 11 | Occitanie | ~200K | 0.96× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the British English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 231.62× | ||
| 02 | Selfridges | Shopping | 197.68× | ||
| 03 | Plants vs. Zombies | Games | 30.75× | ||
| 04 | Christmas Gift | Kids & Family | 26.69× | ||
| 05 | Christmas tree | Kids & Family | 25.73× | ||
| 06 | Girl power | Politics & Society | 18.42× | ||
| 07 | Sexology | Kids & Family | 12.47× | ||
| 08 | Broadcasting of sports events | Movies & TV | 9.62× | ||
| 09 | Parental leave | Kids & Family | 8.99× | ||
| 10 | Breast Cancer awareness | Health | 8.87× | ||
| 11 | Dentistry | Business & Career | 8.73× | ||
| 12 | Kitchen garden | Home & Garden | 7.41× | ||
| 13 | Doctor of Medicine | Business & Career | 6.51× | ||
| 14 | Language education | Business & Career | 6.34× | ||
| 15 | Zoom lens | Technology & Electronics | 6.29× | ||
| 16 | Sustainable products | Politics & Society | 5.43× | ||
| 17 | Hormone | Health | 4.56× | ||
| 18 | Baby food | Kids & Family | 4.04× | ||
| 19 | Improvisation | Music & Radio | 3.76× | ||
| 20 | Volunteering | Politics & Society | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.58× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Indulgence | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× |
British English has an estimated audience of 2,750,831 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.4% of British English fans are female, 42.6% are male, with an average age of 41.0 years.
British English fans show strongest brand affinity for Love & Sex (231.62×), Christmas Gift (26.69×), and Christmas tree (25.73×) over the country average.
British English fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond British English itself, the audience over-indexes on Christmas Gift (26.69×), Christmas tree (25.73×), Girl power (18.42×), and Broadcasting of sports events (9.62×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for British English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.