A data profile of the people who buy, follow and care about British English in Spain — modelled from more than twelve digital signal sources. British English has an estimated audience of 2,178,215 people in Spain.
British English has an estimated audience of 2,178,215 people in Spain. 60.9% are female, 39.1% are male, average age 44.4. Top brand affinities: Language education, Deal of the day, Oysho, Toys, Black Friday (shopping).
Top brand affinities include Language education, Deal of the day, Oysho, with strongest over-indexing on Language education (4.3× the country average).
Demographically, the British English audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical British English fan in Spain is more female, around 44.4 years old, with strong Individualism tendencies and a notable affinity for Language education.
The key figures that characterise the British English profile in Spain.
60.9% are female, 39.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 44.4 |
| Estimated audience size | 2,178,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide British English audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.2% |
| Brazil | 5.1% |
The strongest cross-interests of the British English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mothercare | Kids & Family | 4.91× | ||
| 02 | Bassinet | Kids & Family | 4.41× | ||
| 03 | Language education | Business & Career | 4.30× | ||
| 04 | Baby food | Kids & Family | 3.25× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.09× | ||
| 06 | Child development | Business & Career | 2.72× | ||
| 07 | Cyber Monday | Shopping | 2.66× | ||
| 08 | Deal of the day | Shopping | 2.53× | ||
| 09 | Oysho | Fashion & Accessoires | 2.38× | ||
| 10 | Wedding dress | Fashion & Accessoires | 2.26× | ||
| 11 | Massimo Dutti | Shopping | 2.04× | ||
| 12 | Volunteering | Politics & Society | 2.03× | ||
| 13 | Haute couture | Fashion & Accessoires | 1.87× | ||
| 14 | Travel website | Travel & Leisure | 1.86× | ||
| 15 | Wikipedia | Internet & Social Media | 1.85× | ||
| 16 | Leather | Fashion & Accessoires | 1.73× | ||
| 17 | Apartment | Business & Career | 1.69× | ||
| 18 | Toys | Games | 1.67× | ||
| 19 | Local food | Food & Beverages | 1.67× | ||
| 20 | Black Friday (shopping) | Shopping | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Community Orientation | OPEN | 1.39× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for British English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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