A data profile of the people who buy, follow and care about British English in Brazil — modelled from more than twelve digital signal sources. British English has an estimated audience of 4,094,672 people in Brazil.
British English has an estimated audience of 4,094,672 people in Brazil. 66.8% are female, 33.2% are male, average age 40.2. Top brand affinities: Canada, Language education, Spanish language, Dafiti, Coritiba Foot Ball Club.
Top brand affinities include Canada, Language education, Spanish language, with strongest over-indexing on Canada (1.86× the country average).
Demographically, the British English audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical British English fan in Brazil is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the British English profile in Brazil.
66.8% are female, 33.2% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 40.2 |
| Estimated audience size | 4,094,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide British English audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.2% |
| Brazil | 5.1% |
The strongest cross-interests of the British English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 5.15× | ||
| 02 | Futon | Home & Garden | 2.43× | ||
| 03 | OQVestir | Shopping | 2.18× | ||
| 04 | Spanish language | Politics & Society | 2.16× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 2.01× | ||
| 06 | Rio Ave F.C. | Sports | 2.01× | ||
| 07 | Canada | Travel & Leisure | 1.86× | ||
| 08 | Dafiti | Fashion & Accessoires | 1.80× | ||
| 09 | Origami | Kids & Family | 1.69× | ||
| 10 | Court shoe | Fashion & Accessoires | 1.65× | ||
| 11 | Juliana Paes | Movies & TV | 1.63× | ||
| 12 | Unisex | Fashion & Accessoires | 1.61× | ||
| 13 | Deborah Secco | Movies & TV | 1.60× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.57× | ||
| 15 | MSN | News | 1.56× | ||
| 16 | Gal Costa | Music & Radio | 1.55× | ||
| 17 | Lodging | Travel & Leisure | 1.54× | ||
| 18 | Submarino | Shopping | 1.54× | ||
| 19 | Lojas Renner | Fashion & Accessoires | 1.52× | ||
| 20 | Maria Bethânia | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for British English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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