FC Dallas Audience in United States

FC Dallas logo

FC Dallas has an estimated audience of 709,417 people in United States. 24.4% are female, 75.6% are male, average age 35.6. Top regions: Texas, California, Florida. Top brand affinities: Brighton & Hove Albion F.C., Panama national football team, Dallas Stars, Toyota Stadium (Texas), Me Before You.

The average FC Dallas fan in United States is 35.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Brighton & Hove Albion F.C., Panama national football team, Dallas Stars, with strongest over-indexing on Brighton & Hove Albion F.C. (255.12× the country average). Demographically, the FC Dallas audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of FC Dallas fans

Demographic split for FC Dallas audience in United States
MetricValue
Female24.4%
Male75.6%
Average age35.6
Estimated audience size709,417

Audience persona

The typical FC Dallas fan in United States is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Brighton & Hove Albion F.C..

Top regions in United States

Top regions ranked by reach for FC Dallas in United States
RegionReachAffinity
Texas532,06312.38×
California60,6450.78×
Florida33,7970.7×
New York24,1940.61×
Ohio19,5350.89×
Oklahoma16,8712.14×
Illinois15,2190.64×
Washington13,0300.92×
Missouri12,8381.12×
New Jersey10,9510.61×
Virginia10,6880.62×
Colorado10,3900.93×
Oregon10,2181.26×
North Carolina10,0770.47×
Georgia9,8940.45×
Louisiana9,7771.07×
Arizona9,2790.64×
Pennsylvania9,1830.38×
Tennessee8,5570.6×
Minnesota8,0040.79×
Massachusetts7,9350.57×
Arkansas7,9031.35×
Utah7,8211.23×
Indiana7,6960.59×
Maryland7,4940.61×
Kansas7,1451.28×
Kentucky6,5850.74×
Michigan6,4000.35×
Wisconsin5,9630.56×
Nevada5,7390.84×
Alabama4,6020.46×
Mississippi4,2420.73×
Connecticut4,2180.59×
Iowa3,8310.66×
South Carolina3,7880.35×
New Mexico3,6701.03×
Nebraska2,9080.82×
Idaho2,1980.62×
Rhode Island1,8800.83×
Hawaii1,8450.6×
New Hampshire1,8070.65×
Washington, District of Columbia1,7140.8×
Montana1,6120.82×
West Virginia1,5300.46×
Delaware1,5020.77×
South Dakota1,4010.85×
Maine1,3380.53×
North Dakota1,2370.85×
Wyoming1,1141.06×
Vermont1,0110.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FC Dallas audience
BrandAffinityCategory
Brighton & Hove Albion F.C.255.12×Sports
Panama national football team209.77×Sports
Dallas Stars22.86×Sports
Toyota Stadium (Texas)248.25×Sports
Me Before You23.68×Movies & TV
FIFA World Cup4.93×Sports
Marc Cucurella89.27×Sports
Creative Commons6.81×Technology & Electronics
Roberto De Zerbi87.44×Sports
Texas Rangers (baseball)9.44×Sports
Liga MX8.4×Sports
Club América9.89×Sports
FC Cincinnati16.51×Sports
CONCACAF Champions Cup21.66×Sports
Philadelphia Union25.4×Sports
Wikipedia3.99×Internet & Social Media
Envigado F.C.86.44×Sports
Cruz Azul10.83×Sports
Broadcast engineering8.72×Business & Career
Bioenergy17.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FC Dallas audience
TraitClusterScore
Risk AppetiteTHRILL2.33
Luxury OrientationPREMIUM1.88
SpiritualityBALANCE1.38
Early Adopter MentalityPOWER1.23
Urban LifestyleOPEN1.18
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for FC Dallas
CountryShare
United States36.4%
Indonesia10.6%
Mexico6.6%

See FC Dallas audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FC Dallas have in United States?

FC Dallas has an estimated audience of 709,417 people in United States, concentrated in Texas and California.

What is the gender split and age of FC Dallas fans?

24.4% of FC Dallas fans are female, 75.6% are male, with an average age of 35.6 years.

Which brands do FC Dallas fans like most?

FC Dallas fans show strongest brand affinity for Brighton & Hove Albion F.C. (255.12×), Panama national football team (209.77×), and Dallas Stars (22.86×) over the country average.

Where do FC Dallas fans live in United States?

FC Dallas fans in United States are most concentrated in Texas (reach 532,063), California (reach 60,645), and Florida (reach 33,797). These three regions account for the largest share of the active audience.

What other brands do FC Dallas fans also like?

Beyond FC Dallas itself, the audience over-indexes on Panama national football team (209.77×), Dallas Stars (22.86×), Toyota Stadium (Texas) (248.25×), and Me Before You (23.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FC Dallas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.