Rascasse Audience Intelligence

The Herd with Colin Cowherd Viewer Demographics in United States

The Herd with Colin Cowherd has an estimated audience of 299K people in United States.

#4953among movies & series in United States#5005in Sports

The average The Herd with Colin Cowherd fan in United States is 36.0 years old, more male, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Tour de Suisse, Boehringer Ingelheim, Tego Calderón, with strongest over-indexing on Tour de Suisse (255.8× the country average).

Demographically, the The Herd with Colin Cowherd audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical The Herd with Colin Cowherd fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Tour de Suisse.

Category: Sports · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
299K
in United States
Gender
9.6%♀
90.4% male
Age
36.0
average years
Country rank
#50703
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Herd with Colin Cowherd viewers

9.6% are female, 90.4% are male, average age 36.0.

Fig. 02

Gender split

9.6%
Female
90.4%
Male
Demographic split for The Herd with Colin Cowherd audience in United States
MetricValue
Female9.6%
Male90.4%
Average age36.0
Estimated audience size299K
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The Herd with Colin Cowherd audience in United States
Age bracketShare%
16-2425%
25-3425%
35-4422%
45-5416%
55+11%
Fig. 04

Worldwide distribution

94.6%

of the worldwide The Herd with Colin Cowherd audience comes from United States.

Worldwide audience distribution share by country for The Herd with Colin Cowherd
CountryShare
United States94.6%
Canada3.3%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Herd with Colin Cowherd fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~5K3.07×
02North Dakota~1K1.99×
03Wisconsin~10K1.91×
04South Dakota~1K1.79×
05Nebraska~3K1.77×
06Mississippi~4K1.54×
07Nevada~4K1.50×
08Arizona~8K1.24×
09Alaska<1K1.19×
10Virginia~9K1.17×
11Iowa~3K1.14×
12Oregon~4K1.12×
13Montana~1K1.11×
14Hawaii~1K1.06×
15Wyoming<1K1.04×
16California~40K1.01×
17Missouri~6K1.01×
18South Carolina~5K0.99×
19Colorado~5K0.98×
20Ohio~10K0.97×
21Vermont<1K0.96×
22New Mexico~2K0.95×
23Kansas~2K0.93×
24Indiana~6K0.92×
25Maine~1K0.92×
26North Carolina~9K0.90×
27Delaware<1K0.90×
28Rhode Island<1K0.88×
29West Virginia~1K0.87×
30New Hampshire~1K0.87×
31Pennsylvania~10K0.85×
32Florida~20K0.84×
33Michigan~8K0.84×
34New Jersey~7K0.84×
35Utah~2K0.83×
36Washington~6K0.82×
37Oklahoma~3K0.82×
38Arkansas~2K0.81×
39Louisiana~3K0.79×
40Kentucky~3K0.78×
41Minnesota~4K0.77×
42Connecticut~2K0.76×
43Alabama~3K0.75×
44Texas~10K0.72×
45Maryland~4K0.72×
46New York~10K0.70×
47Tennessee~4K0.69×
48Georgia~7K0.67×
49Massachusetts~4K0.67×
50Illinois~7K0.65×
Fig. 06

Affinity by region

Affinity by region — The Herd with Colin Cowherd, United States
0.65×1.00×3.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Herd with Colin Cowherd audience vs. the country average
#·InterestCategoryAffinity×
01Tour de SuisseSports255.80×
02Boehringer IngelheimHealth217.61×
03Tego CalderónMusic & Radio88.54×
04SanofiHealth73.92×
05Sveriges TelevisionTechnology & Electronics28.51×
06NovartisHealth19.90×
07BarbourFashion & Accessoires12.90×
08Alvin and the ChipmunksMusic & Radio12.80×
09IsraelTravel & Leisure7.76×
10Broadcasting of sports eventsMovies & TV7.34×
11TriviaGames6.46×
12Fox SportsSports6.38×
13ThailandTravel & Leisure6.32×
14Master's degreeBusiness & Career5.95×
15CanadaTravel & Leisure4.92×
16High schoolBusiness & Career4.49×
17Bleacher ReportSports4.47×
18Bachelor's degreeBusiness & Career3.84×
19QuizGames3.79×
20LeBron JamesSports2.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Herd with Colin Cowherd audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Herd with Colin Cowherd audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.55×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Herd with Colin Cowherd audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
SustainabilityBALANCE0.59×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Herd with Colin Cowherd over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-herd-with-colin-cowherd-32200” · Methodology