Rascasse Audience Intelligence

The Herd with Colin Cowherd Audience in United States

A data profile of the people who buy, follow and care about The Herd with Colin Cowherd in United States — modelled from more than twelve digital signal sources. The Herd with Colin Cowherd has an estimated audience of 300,450 people in United States.

#4346among Movie / TV Show / Series in United States#4870in Sports

The average The Herd with Colin Cowherd fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boehringer Ingelheim, Tour de Suisse, Sanofi, with strongest over-indexing on Boehringer Ingelheim (217.61× the country average).

Demographically, the The Herd with Colin Cowherd audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Herd with Colin Cowherd fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Boehringer Ingelheim.

Category: Sports · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Herd with Colin Cowherd profile in United States.

Audience size
300K
in United States
Gender
9.6%♀
90.4% male
Age
35.3
average years
Country rank
#48360
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Herd with Colin Cowherd viewers

9.6% are female, 90.4% are male, average age 35.3.

Fig. 02

Gender split

9.6%
Female
90.4%
Male
Demographic split for The Herd with Colin Cowherd audience in United States
MetricValue
Female9.6%
Male90.4%
Average age35.3
Estimated audience size300,450
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the The Herd with Colin Cowherd audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3922%
40-4916%
50+11%
Fig. 04

Worldwide distribution

94.8%

of the worldwide The Herd with Colin Cowherd audience comes from United States.

Worldwide audience distribution share by country for The Herd with Colin Cowherd
CountryShare
United States94.8%
Canada3.3%
Mexico0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Herd with Colin Cowherd audience in United States is strongest.

Fig. 05

Top regions by affinity

The Herd with Colin Cowherd fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~5K3.07×
02North Dakota~1K1.99×
03Wisconsin~9K1.91×
04South Dakota~1K1.79×
05Nebraska~3K1.77×
06Mississippi~4K1.54×
07Nevada~4K1.50×
08Arizona~8K1.24×
09Alaska<1K1.19×
10Virginia~9K1.17×
11Iowa~3K1.14×
12Oregon~4K1.12×
13Montana<1K1.11×
14Hawaii~1K1.06×
15California~30K1.01×
16Missouri~5K1.01×
17South Carolina~5K0.99×
18Colorado~5K0.98×
19Ohio~9K0.97×
20Vermont<1K0.96×
21New Mexico~1K0.95×
22Kansas~2K0.93×
23Indiana~5K0.92×
24Maine<1K0.92×
25North Carolina~8K0.90×
26Delaware<1K0.90×
27Rhode Island<1K0.88×
28West Virginia~1K0.87×
29New Hampshire~1K0.87×
30Pennsylvania~9K0.85×
31Washington, District of Columbia<1K0.85×
32Florida~20K0.84×
33Michigan~7K0.84×
34New Jersey~6K0.84×
35Utah~2K0.83×
36Washington~5K0.82×
37Oklahoma~3K0.82×
38Arkansas~2K0.81×
39Louisiana~3K0.79×
40Kentucky~3K0.78×
41Minnesota~3K0.77×
42Connecticut~2K0.76×
43Alabama~3K0.75×
44Texas~20K0.72×
45Maryland~4K0.72×
46New York~10K0.70×
47Tennessee~4K0.69×
48Georgia~6K0.67×
49Massachusetts~4K0.67×
50Illinois~7K0.65×
Fig. 06

Affinity by region

Affinity by region — The Herd with Colin Cowherd, United States
0.65×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Herd with Colin Cowherd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Herd with Colin Cowherd audience
#·InterestCategoryAffinity×
01Tour de SuisseSports255.80×
02Boehringer IngelheimHealth217.61×
03Tego CalderónMusic & Radio88.54×
04SanofiHealth73.92×
05Sveriges TelevisionTechnology & Electronics28.51×
06NovartisHealth19.90×
07BarbourFashion & Accessoires12.90×
08Alvin and the ChipmunksMusic & Radio12.80×
09IsraelTravel & Leisure7.76×
10Broadcasting of sports eventsMovies & TV7.34×
11TriviaGames6.46×
12Fox SportsMovies & TV6.38×
13ThailandTravel & Leisure6.32×
14Master's degreeBusiness & Career5.95×
15CanadaTravel & Leisure4.92×
16Minnesota TimberwolvesSports4.58×
17High schoolBusiness & Career4.49×
18Bachelor's degreeBusiness & Career3.84×
19QuizGames3.79×
20Scooby-DooMovies & TV3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Herd with Colin Cowherd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Herd with Colin Cowherd audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.55×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Herd with Colin Cowherd audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
SustainabilityBALANCE0.59×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Herd with Colin Cowherd have in United States?

The Herd with Colin Cowherd has an estimated audience of 300,450 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Herd with Colin Cowherd viewers?

9.6% of The Herd with Colin Cowherd fans are female, 90.4% are male, with an average age of 35.3 years.

03

Which brands do The Herd with Colin Cowherd fans like most?

The Herd with Colin Cowherd fans show strongest brand affinity for Boehringer Ingelheim (217.61×), Tour de Suisse (255.8×), and Sanofi (73.92×) over the country average.

04

Where do The Herd with Colin Cowherd fans live in United States?

The Herd with Colin Cowherd fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Herd with Colin Cowherd fans also like?

Beyond The Herd with Colin Cowherd itself, the audience over-indexes on Tour de Suisse (255.8×), Sanofi (73.92×), Israel (7.76×), and Canada (4.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Herd with Colin Cowherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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