The Herd with Colin Cowherd Audience in United States

The Herd with Colin Cowherd logo

The Herd with Colin Cowherd has an estimated audience of 302,361 people in United States. 9.6% are female, 90.4% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Ghost Tours, Alaska, Wok, Goop, Graham Greene.

The average The Herd with Colin Cowherd fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ghost Tours, Alaska, Wok, with strongest over-indexing on Ghost Tours (113× the country average). Demographically, the The Herd with Colin Cowherd audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series

Demographics of The Herd with Colin Cowherd fans

Demographic split for The Herd with Colin Cowherd audience in United States
MetricValue
Female9.6%
Male90.4%
Average age35.3
Estimated audience size302,361

Audience persona

The typical The Herd with Colin Cowherd fan in United States is more male, around 35.3 years old, with strong Need for Security tendencies and a notable affinity for Ghost Tours.

Top regions in United States

Top regions ranked by reach for The Herd with Colin Cowherd in United States
RegionReachAffinity
California35,7981.08×
Texas18,2530.7×
Florida16,2240.79×
New York12,4050.73×
Wisconsin10,7552.36×
Virginia10,0771.37×
North Carolina8,9500.98×
Ohio8,8870.95×
Pennsylvania8,6710.85×
Michigan6,8810.87×
Arizona6,7741.1×
Idaho6,5124.29×
New Jersey6,4030.83×
Missouri5,7371.18×
Illinois5,3490.53×
Nevada5,1041.75×
South Carolina4,9851.1×
Colorado4,8391.02×
Georgia4,5620.49×
Indiana4,2060.76×
Washington3,8450.63×
Oregon3,4691×
Mississippi3,4561.39×
Maryland3,3090.64×
Tennessee3,0000.49×
Minnesota2,9600.68×
Iowa2,7831.12×
Massachusetts2,7140.46×
Nebraska2,6641.76×
Alabama2,5070.59×
Oklahoma2,4960.74×
Kansas2,1320.89×
Utah2,0390.75×
Kentucky2,0250.53×
Louisiana1,9330.5×
North Dakota1,7422.8×
Connecticut1,5490.51×
New Mexico1,4670.97×
South Dakota1,3761.97×
Hawaii1,3571.04×
Arkansas1,1380.46×
Alaska9921.53×
Montana7810.93×
West Virginia6730.48×
Maine6370.59×
Delaware5480.66×
Wyoming5191.16×
Washington, District of Columbia4950.54×
New Hampshire3960.33×
Rhode Island3830.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Herd with Colin Cowherd audience
BrandAffinityCategory
Ghost Tours113×Travel & Leisure
Alaska3.27×Travel & Leisure
Wok11.12×Food & Beverages
Goop6.98×Internet & Social Media
Graham Greene7.62×Literature
Governor of Michigan8.04×Politics & Society
Litter box2.07×Pets & Animals
Nebraska2.64×Travel & Leisure
Minnesota1.68×Travel & Leisure
Chili con carne7.59×Food & Beverages
Guitarist (magazine)10.38×Music & Radio
Sinaloa3.3×Travel & Leisure
Google Home5.39×Technology & Electronics
Kendra Scott2.45×Fashion & Accessoires
Hipster7.93×Politics & Society
Israel1.71×Travel & Leisure
Home equity1.54×Home & Garden
Grinch3.1×Movies & TV
Jordaan46.12×Travel & Leisure
TV Fanatic7.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Herd with Colin Cowherd audience
TraitClusterScore
Need for SecurityCONSERVATISM1.45
Early Adopter MentalityPOWER1.3
Quality AwarenessPREMIUM1.27
Career OrientationPOWER1.11
Social Media UsageJOY1.06
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for The Herd with Colin Cowherd
CountryShare
United States93.2%
Canada3.2%
United Kingdom1.9%

See The Herd with Colin Cowherd audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does The Herd with Colin Cowherd have in United States?

The Herd with Colin Cowherd has an estimated audience of 302,361 people in United States, concentrated in California and Texas.

What is the gender split and age of The Herd with Colin Cowherd fans?

9.6% of The Herd with Colin Cowherd fans are female, 90.4% are male, with an average age of 35.3 years.

Which brands do The Herd with Colin Cowherd fans like most?

The Herd with Colin Cowherd fans show strongest brand affinity for Ghost Tours (113×), Alaska (3.27×), and Wok (11.12×) over the country average.

Where do The Herd with Colin Cowherd fans live in United States?

The Herd with Colin Cowherd fans in United States are most concentrated in California (reach 35,798), Texas (reach 18,253), and Florida (reach 16,224). These three regions account for the largest share of the active audience.

What other brands do The Herd with Colin Cowherd fans also like?

Beyond The Herd with Colin Cowherd itself, the audience over-indexes on Alaska (3.27×), Wok (11.12×), Goop (6.98×), and Graham Greene (7.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Herd with Colin Cowherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.