Ledvance Audience in Germany
Ledvance has an estimated audience of 294,984 people in Germany. 42.7% are female, 57.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Gil Ofarim, Natural rubber, CAC 40, Stradivarius.
The average Ledvance fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Gil Ofarim, Natural rubber, with strongest over-indexing on Pillow (2.81× the country average). Demographically, the Ledvance audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Ledvance fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 40.9 |
| Estimated audience size | 294,984 |
Audience persona
The typical Ledvance fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,735 | 1.11× |
| Bayern | 66,488 | 1.4× |
| Baden-Württemberg | 51,233 | 1.27× |
| Niedersachsen | 31,617 | 1.1× |
| Hessen | 25,271 | 1.12× |
| Rheinland-Pfalz | 16,669 | 1.13× |
| Sachsen | 12,719 | 0.88× |
| Berlin | 11,518 | 0.87× |
| Schleswig-Holstein | 11,067 | 1.04× |
| Brandenburg | 7,869 | 0.86× |
| Thüringen | 6,524 | 0.87× |
| Hamburg | 6,331 | 0.95× |
| Sachsen-Anhalt | 5,813 | 0.76× |
| Saarland | 4,052 | 1.12× |
| Mecklenburg-Vorpommern | 3,749 | 0.67× |
| Bremen | 2,114 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.81× | Home & Garden |
| Gil Ofarim | 1.59× | Music & Radio |
| Natural rubber | 2.84× | Cars & Mobility |
| CAC 40 | 1.56× | Business & Career |
| Stradivarius | 1.62× | Shopping |
| Mothercare | 1.87× | Kids & Family |
| The Client (1994 film) | 6.46× | Movies & TV |
| Solo climbing | 3.28× | Sports |
| Stucco | 2.11× | Home & Garden |
| Jeremy Meeks | 7.51× | Fashion & Accessoires |
| Assisi | 4.69× | Travel & Leisure |
| Erasmus+ | 4.47× | Business & Career |
| Hostelworld | 3.95× | Travel & Leisure |
| South Asian cuisine | 4.38× | Food & Beverages |
| Icon (magazine) | 1.51× | Arts & Culture |
| Bank account | 1.73× | Business & Career |
| Coba | 7.36× | Travel & Leisure |
| Golem | 1.68× | Technology & Electronics |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Metamorphoses | 1.71× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.36 |
| DIY Mentality | THRILL | 2.03 |
| Convenience Orientation | PREMIUM | 1.95 |
| Need for Security | CONSERVATISM | 1.54 |
| Family Orientation | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.0% |
| France | 6.8% |
| Italy | 6.7% |
See Ledvance audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ledvance have in Germany?
Ledvance has an estimated audience of 294,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ledvance fans?
42.7% of Ledvance fans are female, 57.3% are male, with an average age of 40.9 years.
Which brands do Ledvance fans like most?
Ledvance fans show strongest brand affinity for Pillow (2.81×), Gil Ofarim (1.59×), and Natural rubber (2.84×) over the country average.
Where do Ledvance fans live in Germany?
Ledvance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,735), Bayern (reach 66,488), and Baden-Württemberg (reach 51,233). These three regions account for the largest share of the active audience.
What other brands do Ledvance fans also like?
Beyond Ledvance itself, the audience over-indexes on Gil Ofarim (1.59×), Natural rubber (2.84×), CAC 40 (1.56×), and Stradivarius (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ledvance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.