DLF Emporio Audience in Germany

DLF Emporio has an estimated audience of 285,536 people in Germany. 67.4% are female, 32.6% are male, average age 30.8. Top regions: Niedersachsen, Sachsen, Brandenburg. Top brand affinities: Graham Greene (actor), Gudrun Sjödén, Progressive rock, Artistic inspiration, Natural rubber.
The average DLF Emporio fan in Germany is 30.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Sachsen, Brandenburg. Top brand affinities include Graham Greene (actor), Gudrun Sjödén, Progressive rock, with strongest over-indexing on Graham Greene (actor) (20× the country average). Demographically, the DLF Emporio audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Shopping · Type: POI
Demographics of DLF Emporio fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 30.8 |
| Estimated audience size | 285,536 |
Audience persona
The typical DLF Emporio fan in Germany is more female, around 30.8 years old, with strong Travelling tendencies and a notable affinity for Graham Greene (actor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 19,616 | 0.71× |
| Sachsen | 19,460 | 1.39× |
| Brandenburg | 19,444 | 2.2× |
| Baden-Württemberg | 19,413 | 0.5× |
| Nordrhein-Westfalen | 19,139 | 0.31× |
| Bayern | 18,780 | 0.41× |
| Hessen | 14,473 | 0.67× |
| Berlin | 12,920 | 1.01× |
| Hamburg | 11,723 | 1.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene (actor) | 20× | |
| Gudrun Sjödén | 9.57× | Fashion & Accessoires |
| Progressive rock | 4.16× | Music & Radio |
| Artistic inspiration | 2.67× | Arts & Culture |
| Natural rubber | 4× | Cars & Mobility |
| Grover Cleveland | 20× | Politics & Society |
| International Certificate of Competence | 156.26× | Business & Career |
| Commercial mortgage | 2.42× | Business & Career |
| Justice | 4.16× | Politics & Society |
| Robert Graves | 20× | Literature |
| KLIX (AM) | 2.73× | Music & Radio |
| Collectable | 1.66× | Kids & Family |
| Israel | 2.01× | Travel & Leisure |
| Google Home | 5.84× | Technology & Electronics |
| Guédelon Castle | 10.8× | Travel & Leisure |
| Paul Graham (computer programmer) | 20× | Technology & Electronics |
| Alaska | 3.3× | Travel & Leisure |
| Grover Washington, Jr. | 20× | Music & Radio |
| Cachorro | 3.06× | Pets & Animals |
| Ipekyol | 3.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.08 |
| Design Affinity | PREMIUM | 2.03 |
| Sports Activity | POWER | 1.79 |
| Luxury Orientation | PREMIUM | 1.57 |
| Urban Lifestyle | OPEN | 1.51 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Japan | 21.9% |
| India | 14.0% |
See DLF Emporio audiences in other countries
More Shopping audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does DLF Emporio have in Germany?
DLF Emporio has an estimated audience of 285,536 people in Germany, concentrated in Niedersachsen and Sachsen.
What is the gender split and age of DLF Emporio fans?
67.4% of DLF Emporio fans are female, 32.6% are male, with an average age of 30.8 years.
Which brands do DLF Emporio fans like most?
DLF Emporio fans show strongest brand affinity for Graham Greene (actor) (20×), Gudrun Sjödén (9.57×), and Progressive rock (4.16×) over the country average.
Where do DLF Emporio fans live in Germany?
DLF Emporio fans in Germany are most concentrated in Niedersachsen (reach 19,616), Sachsen (reach 19,460), and Brandenburg (reach 19,444). These three regions account for the largest share of the active audience.
What other brands do DLF Emporio fans also like?
Beyond DLF Emporio itself, the audience over-indexes on Gudrun Sjödén (9.57×), Progressive rock (4.16×), Artistic inspiration (2.67×), and Natural rubber (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DLF Emporio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.