Basica Target Market in Germany
A data profile of the people who buy, follow and care about Basica in Germany — modelled from more than twelve digital signal sources. Basica has an estimated audience of 140,947 people in Germany.
The average Basica fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cholesterol, Energy bar, Tagesschau, with strongest over-indexing on Cholesterol (9.88× the country average).
Demographically, the Basica audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Basica fan in Germany is more female, around 44.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cholesterol.
At a glance
The key figures that characterise the Basica profile in Germany.
Search interest · 12-month trend
Customer demographics of Basica
66.4% are female, 33.6% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 44.5 |
| Estimated audience size | 140,947 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
Geography
Where the Basica audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.31× | |
| 02 | Rheinland-Pfalz | ~20K | 1.22× | |
| 03 | Hamburg | ~9K | 1.22× | |
| 04 | Hessen | ~30K | 1.18× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.11× | |
| 06 | Niedersachsen | ~30K | 1.07× | |
| 07 | Berlin | ~10K | 1.05× | |
| 08 | Saarland | ~4K | 1.02× | |
| 09 | Baden-Württemberg | ~40K | 1.01× | |
| 10 | Bremen | ~3K | 0.97× | |
| 11 | Schleswig-Holstein | ~10K | 0.95× | |
| 12 | Sachsen | ~10K | 0.87× | |
| 13 | Brandenburg | ~8K | 0.85× | |
| 14 | Thüringen | ~7K | 0.82× | |
| 15 | Sachsen-Anhalt | ~6K | 0.76× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Basica audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cholesterol | Food & Beverages | 9.88× | ||
| 02 | Energy bar | Food & Beverages | 8.38× | ||
| 03 | General practitioner | Health | 6.54× | ||
| 04 | Ketone | Health | 5.19× | ||
| 05 | Diabetes mellitus awareness | Health | 4.87× | ||
| 06 | Pillow | Home & Garden | 2.87× | ||
| 07 | Volunteering | Politics & Society | 2.38× | ||
| 08 | Focus | News | 2.35× | ||
| 09 | Medicine | Business & Career | 2.28× | ||
| 10 | Wetter.com | Home & Garden | 2.20× | ||
| 11 | Nature | Home & Garden | 2.08× | ||
| 12 | Tagesschau | Movies & TV | 1.96× | ||
| 13 | Vacations | Travel & Leisure | 1.96× | ||
| 14 | Kitchen | Home & Garden | 1.74× | ||
| 15 | Family | Kids & Family | 1.68× | ||
| 16 | Netto Marken-Discount | Shopping | 1.68× | ||
| 17 | Müller (company) | Food & Beverages | 1.63× | ||
| 18 | Politics | Politics & Society | 1.61× | ||
| 19 | Commerzbank | Business & Career | 1.52× | ||
| 20 | Science | Business & Career | 1.51× |
Personality of the Basica audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.71× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.94× |
Frequently asked questions
Who is Basica's target market in Germany?
Basica's target market in Germany covers an estimated 140,947 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Basica customers?
66.4% of the Basica audience are female, 33.6% are male, with an average age of 44.5 years.
Which brands do Basica fans like most?
Basica fans show strongest brand affinity for Cholesterol (9.88×), Energy bar (8.38×), and Tagesschau (1.96×) over the country average.
Where do Basica fans live in Germany?
Basica fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Basica fans also like?
Beyond Basica itself, the audience over-indexes on Energy bar (8.38×), Tagesschau (1.96×), Nature (2.08×), and Medicine (2.28×) compared to the Germany average.
Explore more audiences
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See Basica audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Basica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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