Basica Audience in Germany
Basica has an estimated audience of 173,555 people in Germany. 62.9% are female, 37.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Werder (Havel), Škoda Kodiaq, Jack White, Home Delivery.
The average Basica fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Werder (Havel), Škoda Kodiaq, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Basica audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Basica fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.3 |
| Estimated audience size | 173,555 |
Audience persona
The typical Basica fan in Germany is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,620 | 1.13× |
| Bayern | 58,285 | 1.31× |
| Baden-Württemberg | 37,998 | 1.01× |
| Niedersachsen | 28,602 | 1.06× |
| Hessen | 25,075 | 1.19× |
| Rheinland-Pfalz | 16,797 | 1.21× |
| Berlin | 14,011 | 1.13× |
| Sachsen | 11,851 | 0.87× |
| Schleswig-Holstein | 8,984 | 0.9× |
| Hamburg | 7,880 | 1.26× |
| Brandenburg | 7,146 | 0.83× |
| Thüringen | 5,449 | 0.77× |
| Sachsen-Anhalt | 5,069 | 0.71× |
| Mecklenburg-Vorpommern | 3,630 | 0.69× |
| Saarland | 3,243 | 0.95× |
| Bremen | 2,275 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Werder (Havel) | 10.25× | Travel & Leisure |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Jack White | 1.51× | Movies & TV |
| Home Delivery | 1.96× | Food & Beverages |
| Brunello Cucinelli | 3.18× | Fashion & Accessoires |
| Samanyolu Haber | 2.92× | Movies & TV |
| Esra Erol | 3× | Movies & TV |
| Corfu (regional unit) | 1.61× | Travel & Leisure |
| Volvo V60 | 2.29× | Cars & Mobility |
| Theocracy | 4.95× | Music & Radio |
| Coworking | 1.72× | Business & Career |
| Homesteading | 2.63× | Home & Garden |
| Women's empowerment | 1.5× | Politics & Society |
| Emperor Entertainment Group | 1.52× | Business & Career |
| The Hunt (2012 film) | 1.75× | Movies & TV |
| Jaguar F-Pace | 2.43× | Cars & Mobility |
| Hockenheim | 3.1× | Travel & Leisure |
| Eschwege | 3.82× | Travel & Leisure |
| Keeper (password manager) | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.59 |
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.3% |
| United States | 8.2% |
| Brazil | 7.7% |
See Basica audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Basica have in Germany?
Basica has an estimated audience of 173,555 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Basica fans?
62.9% of Basica fans are female, 37.1% are male, with an average age of 42.3 years.
Which brands do Basica fans like most?
Basica fans show strongest brand affinity for Kieser Training (14.62×), Werder (Havel) (10.25×), and Škoda Kodiaq (1.94×) over the country average.
Where do Basica fans live in Germany?
Basica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,620), Bayern (reach 58,285), and Baden-Württemberg (reach 37,998). These three regions account for the largest share of the active audience.
What other brands do Basica fans also like?
Beyond Basica itself, the audience over-indexes on Werder (Havel) (10.25×), Škoda Kodiaq (1.94×), Jack White (1.51×), and Home Delivery (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Basica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.