Rascasse Audience Intelligence

Basica Target Market in United States

A data profile of the people who buy, follow and care about Basica in United States — modelled from more than twelve digital signal sources. Basica has an estimated audience of 63,891 people in United States.

#9383among Brand in United States#1824in Health

The average Basica fan in United States is 46.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cholesterol, Happiness, Nature, with strongest over-indexing on Cholesterol (10.61× the country average).

Demographically, the Basica audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basica fan in United States is more female, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Cholesterol.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basica profile in United States.

Audience size
64K
in United States
Gender
64.1%♀
35.9% male
Age
46.2
average years
Country rank
#91582
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Basica

64.1% are female, 35.9% are male, average age 46.2.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Basica audience in United States
MetricValue
Female64.1%
Male35.9%
Average age46.2
Estimated audience size63,891
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Basica audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4924%
50+39%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Basica audience comes from United States.

Worldwide audience distribution share by country for Basica
CountryShare
Malaysia10.4%
Brazil9.2%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basica audience in United States is strongest.

Fig. 05

Top regions by affinity

Basica customers by region in United States
#RegionReachAffinity×
01New Mexico~2K1.63×
02Texas~40K1.56×
03Washington, District of Columbia~1K1.24×
04North Carolina~10K1.22×
05Georgia~10K1.19×
06Virginia~8K1.18×
07Wyoming<1K1.16×
08Maryland~5K1.15×
09Massachusetts~6K1.13×
10New York~20K1.12×
11Nevada~3K1.11×
12Colorado~5K1.10×
13Florida~20K1.09×
14Oklahoma~3K1.09×
15Illinois~10K1.08×
16Louisiana~4K1.08×
17Mississippi~2K1.08×
18Oregon~3K1.07×
19California~30K1.05×
20Washington~6K1.05×
21Kansas~2K1.05×
22North Dakota<1K1.04×
23Tennessee~6K1.03×
24Alaska<1K1.02×
25Arizona~6K1.01×
26Missouri~4K0.99×
27Arkansas~2K0.98×
28Connecticut~3K0.97×
29New Jersey~7K0.96×
30South Carolina~4K0.96×
31Kentucky~3K0.95×
32Rhode Island<1K0.95×
33Wisconsin~4K0.94×
34Nebraska~1K0.94×
35Delaware<1K0.94×
36Alabama~4K0.93×
37Hawaii~1K0.93×
38Michigan~7K0.92×
39West Virginia~1K0.91×
40South Dakota<1K0.91×
41Indiana~4K0.88×
42Iowa~2K0.88×
43New Hampshire<1K0.88×
44Montana<1K0.88×
45Pennsylvania~8K0.87×
46Minnesota~3K0.86×
47Utah~2K0.86×
48Idaho~1K0.86×
49Ohio~7K0.84×
50Maine<1K0.83×
Fig. 06

Affinity by region

Affinity by region — Basica, United States
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basica audience
#·InterestCategoryAffinity×
01CholesterolFood & Beverages10.61×
02Diabetes mellitus type 2 awarenessHealth3.97×
03Retirement planningBusiness & Career3.26×
04Preventive healthcareHealth2.66×
05KetoneHealth2.35×
06PharmacyBusiness & Career2.11×
07GeneticsKids & Family2.03×
08Discount storesShopping1.77×
09Self careHealth1.70×
10Organic foodFood & Beverages1.64×
11BreakfastFood & Beverages1.61×
12MedicineBusiness & Career1.59×
13UniversityBusiness & Career1.59×
14Health careBusiness & Career1.58×
15Nonprofit organizationPolitics & Society1.57×
16HappinessHealth1.56×
17HairstyleBeauty & Wellness1.54×
18LivestockPets & Animals1.52×
19NatureHome & Garden1.51×
20MSNNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basica audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
Community OrientationOPEN1.49×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basica audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.87×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Basica's target market in United States?

Basica's target market in United States covers an estimated 63,891 people, concentrated in Texas and California.

02

What is the gender split and age of Basica customers?

64.1% of the Basica audience are female, 35.9% are male, with an average age of 46.2 years.

03

Which brands do Basica fans like most?

Basica fans show strongest brand affinity for Cholesterol (10.61×), Happiness (1.56×), and Nature (1.51×) over the country average.

04

Where do Basica fans live in United States?

Basica fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Basica fans also like?

Beyond Basica itself, the audience over-indexes on Happiness (1.56×), Nature (1.51×), Medicine (1.59×), and Health care (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Basica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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