Basica Audience in United States
Basica has an estimated audience of 269,134 people in United States. 61.4% are female, 38.6% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com.
The average Basica fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Capital One (9.63× the country average). Demographically, the Basica audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Basica fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.8 |
| Estimated audience size | 269,134 |
Audience persona
The typical Basica fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,287 | 1.12× |
| Texas | 31,389 | 1.36× |
| Florida | 20,671 | 1.13× |
| New York | 18,448 | 1.23× |
| North Carolina | 10,667 | 1.32× |
| Illinois | 10,320 | 1.15× |
| Georgia | 10,280 | 1.24× |
| Virginia | 7,924 | 1.21× |
| Pennsylvania | 7,908 | 0.87× |
| Ohio | 7,135 | 0.86× |
| Michigan | 6,886 | 0.98× |
| New Jersey | 6,817 | 1× |
| Massachusetts | 6,068 | 1.14× |
| Washington | 6,006 | 1.11× |
| Tennessee | 5,842 | 1.08× |
| Arizona | 5,779 | 1.05× |
| Maryland | 5,497 | 1.19× |
| Colorado | 4,687 | 1.1× |
| Missouri | 4,494 | 1.04× |
| Indiana | 4,426 | 0.9× |
| South Carolina | 4,027 | 0.99× |
| Louisiana | 3,898 | 1.12× |
| Wisconsin | 3,706 | 0.92× |
| Alabama | 3,565 | 0.95× |
| Oregon | 3,466 | 1.12× |
| Oklahoma | 3,282 | 1.1× |
| Minnesota | 3,252 | 0.84× |
| Kentucky | 3,244 | 0.96× |
| Connecticut | 2,705 | 1× |
| Mississippi | 2,461 | 1.11× |
| Nevada | 2,449 | 0.94× |
| Kansas | 2,235 | 1.05× |
| Arkansas | 2,186 | 0.99× |
| Utah | 1,994 | 0.83× |
| Iowa | 1,874 | 0.85× |
| New Mexico | 1,489 | 1.1× |
| Nebraska | 1,235 | 0.92× |
| Hawaii | 1,064 | 0.92× |
| Idaho | 1,055 | 0.78× |
| Washington, District of Columbia | 1,053 | 1.3× |
| West Virginia | 1,023 | 0.82× |
| New Hampshire | 837 | 0.79× |
| Rhode Island | 769 | 0.9× |
| Maine | 679 | 0.7× |
| Delaware | 648 | 0.87× |
| Alaska | 563 | 0.98× |
| Montana | 552 | 0.74× |
| North Dakota | 543 | 0.98× |
| South Dakota | 472 | 0.76× |
| Vermont | 348 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 9.63× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Google Maps | 6.79× | Internet & Social Media |
| Indeed.com | 6.66× | Business & Career |
| Diane Keaton | 9.28× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Billy Bob Thornton | 11.1× | Movies & TV |
| CarGurus | 7.41× | Cars & Mobility |
| Google News | 7.36× | News |
| Income tax | 13.19× | Business & Career |
| AccuWeather | 7× | Home & Garden |
| Circle K | 7.33× | Shopping |
| Demi Moore | 8.72× | Movies & TV |
| Kendra Scott | 9.56× | Fashion & Accessoires |
| Enterprise Rent-A-Car | 5.41× | Cars & Mobility |
| Khan Academy | 7.44× | Business & Career |
| Cholesterol | 7.66× | Food & Beverages |
| DeviantArt | 6.18× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.17 |
| Mindfulness | BALANCE | 1.1 |
| Indulgence | JOY | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Community Orientation | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.3% |
| United States | 8.2% |
| Brazil | 7.7% |
See Basica audiences in other countries
More Health audiences in United States
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Basica have in United States?
Basica has an estimated audience of 269,134 people in United States, concentrated in California and Texas.
What is the gender split and age of Basica fans?
61.4% of Basica fans are female, 38.6% are male, with an average age of 43.8 years.
Which brands do Basica fans like most?
Basica fans show strongest brand affinity for Capital One (9.63×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.
Where do Basica fans live in United States?
Basica fans in United States are most concentrated in California (reach 33,287), Texas (reach 31,389), and Florida (reach 20,671). These three regions account for the largest share of the active audience.
What other brands do Basica fans also like?
Beyond Basica itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Google Maps (6.79×), and Indeed.com (6.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Basica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.