Rascasse Audience Intelligence

Vest Audience in Germany

A data profile of the people who buy, follow and care about Vest in Germany — modelled from more than twelve digital signal sources. Vest has an estimated audience of 280,157 people in Germany.

#6401among Topic in Germany#847in Fashion & Accessoires

The average Vest fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heated clothing, Die Ärzte, Beck, with strongest over-indexing on Heated clothing (67.7× the country average).

Demographically, the Vest audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vest fan in Germany is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Heated clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vest profile in Germany.

Audience size
280K
in Germany
Gender
54.7%♀
45.3% male
Age
39.9
average years
Country rank
#18238
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vest fans

54.7% are female, 45.3% are male, average age 39.9.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Vest audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age39.9
Estimated audience size280,157
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Vest audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Vest audience comes from Germany.

Worldwide audience distribution share by country for Vest
CountryShare
United States29.5%
United Kingdom8.5%
Taiwan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vest fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.43×
02Hamburg~8K1.20×
03Baden-Württemberg~40K1.17×
04Niedersachsen~30K1.10×
05Rheinland-Pfalz~20K1.10×
06Nordrhein-Westfalen~70K1.09×
07Bayern~50K1.08×
08Hessen~20K1.08×
09Bremen~3K1.05×
10Berlin~10K0.98×
11Schleswig-Holstein~9K0.94×
12Sachsen~10K0.80×
13Sachsen-Anhalt~6K0.79×
14Thüringen~6K0.79×
15Mecklenburg-Vorpommern~4K0.77×
16Brandenburg~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Vest, Germany
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vest audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires67.70×
02Die ÄrzteMusic & Radio20.00×
03Sportfreunde StillerMusic & Radio20.00×
04Arctic MonkeysMusic & Radio20.00×
05Franz Ferdinand (band)Music & Radio20.00×
06Jenna FischerMovies & TV20.00×
07The KooksMusic & Radio20.00×
08Connie BrittonMovies & TV20.00×
09BeckMusic & Radio16.85×
10Florence and the MachineMusic & Radio15.02×
11FerryTravel & Leisure11.64×
12BoulangerShopping10.62×
13MobyMusic & Radio10.31×
14RimowaFashion & Accessoires7.63×
15Maison MargielaFashion & Accessoires7.54×
16RammsteinMusic & Radio6.01×
17Wood carvingHome & Garden4.31×
18Tour de FranceSports3.34×
19TransfermarktSports1.97×
20TagesschauMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vest audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.97×
Early Adopter MentalityPOWER1.40×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vest audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Social Media UsageJOY0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vest have in Germany?

Vest has an estimated audience of 280,157 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vest fans?

54.7% of Vest fans are female, 45.3% are male, with an average age of 39.9 years.

03

Which brands do Vest fans like most?

Vest fans show strongest brand affinity for Heated clothing (67.7×), Die Ärzte (20×), and Beck (16.85×) over the country average.

04

Where do Vest fans live in Germany?

Vest fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vest fans also like?

Beyond Vest itself, the audience over-indexes on Die Ärzte (20×), Beck (16.85×), Sportfreunde Stiller (20×), and Ferry (11.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Vest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →