Vest Audience in Germany
Vest has an estimated audience of 280,157 people in Germany. 54.7% are female, 45.3% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Beck, Sportfreunde Stiller, Tagesschau, Transfermarkt.
The average Vest fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Beck, Sportfreunde Stiller, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Vest audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Vest fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.9 |
| Estimated audience size | 280,157 |
Audience persona
The typical Vest fan in Germany is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,741 | 1.12× |
| Bayern | 50,170 | 1.11× |
| Baden-Württemberg | 45,998 | 1.2× |
| Niedersachsen | 28,989 | 1.07× |
| Hessen | 22,672 | 1.06× |
| Rheinland-Pfalz | 15,382 | 1.1× |
| Berlin | 11,948 | 0.95× |
| Sachsen | 10,883 | 0.79× |
| Schleswig-Holstein | 9,569 | 0.95× |
| Hamburg | 7,862 | 1.24× |
| Brandenburg | 6,228 | 0.72× |
| Sachsen-Anhalt | 5,522 | 0.76× |
| Thüringen | 5,355 | 0.75× |
| Saarland | 4,854 | 1.41× |
| Mecklenburg-Vorpommern | 3,843 | 0.72× |
| Bremen | 2,497 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Beck | 20× | Music & Radio |
| Sportfreunde Stiller | 20× | Music & Radio |
| Tagesschau | 2.22× | Movies & TV |
| Transfermarkt | 2.99× | Sports |
| Connie Britton | 20× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| Franz Ferdinand (band) | 19.55× | Music & Radio |
| Jenna Fischer | 20× | Movies & TV |
| Real property | 3.99× | Home & Garden |
| Arnold Schwarzenegger | 5.47× | Movies & TV |
| Maison Margiela | 7.53× | Fashion & Accessoires |
| Automobiles | 1.71× | Cars & Mobility |
| Arctic Monkeys | 16.63× | Music & Radio |
| Placebo (band) | 16.58× | Music & Radio |
| Boulanger | 10.17× | Shopping |
| FIFA Club World Cup | 5.92× | Sports |
| Satire | 3.27× | Literature |
| Sports betting | 4.91× | Games |
| Rammstein | 5.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.86 |
| Pet Ownership | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.42 |
| Creativity | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 8.5% |
| Taiwan | 7.8% |
See Vest audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vest have in Germany?
Vest has an estimated audience of 280,157 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vest fans?
54.7% of Vest fans are female, 45.3% are male, with an average age of 39.9 years.
Which brands do Vest fans like most?
Vest fans show strongest brand affinity for Jotex (78.71×), Beck (20×), and Sportfreunde Stiller (20×) over the country average.
Where do Vest fans live in Germany?
Vest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,741), Bayern (reach 50,170), and Baden-Württemberg (reach 45,998). These three regions account for the largest share of the active audience.
What other brands do Vest fans also like?
Beyond Vest itself, the audience over-indexes on Beck (20×), Sportfreunde Stiller (20×), Tagesschau (2.22×), and Transfermarkt (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.