Vest Audience in United States

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Vest has an estimated audience of 3,351,764 people in United States. 47.9% are female, 52.1% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Cherish (group), Goop, Urban Outfitters.

The average Vest fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Vest audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Vest fans

Demographic split for Vest audience in United States
MetricValue
Female47.9%
Male52.1%
Average age42.3
Estimated audience size3,351,764

Audience persona

The typical Vest fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Vest in United States
RegionReachAffinity
California546,9501.48×
Texas351,4951.22×
New York325,1641.74×
Florida214,9580.95×
Illinois134,7901.21×
New Jersey117,4061.38×
Pennsylvania112,9391×
Georgia111,0251.08×
North Carolina102,8471.02×
Virginia96,6681.18×
Massachusetts89,3221.35×
Michigan85,8060.98×
Ohio85,4540.83×
Washington84,8481.26×
Arizona64,1950.94×
Tennessee63,9120.95×
Maryland61,5881.07×
Indiana54,6760.89×
Minnesota50,1441.04×
Colorado49,0720.93×
Missouri47,4100.88×
Alabama43,8220.94×
South Carolina43,6850.87×
Wisconsin43,1370.86×
Oregon41,1171.07×
Louisiana40,4150.94×
Connecticut38,3111.14×
Oklahoma34,8910.94×
Kentucky34,1980.81×
Utah32,5231.08×
Nevada31,2590.96×
Kansas28,4441.08×
Arkansas25,9460.94×
Mississippi25,5280.92×
Iowa24,6080.89×
Idaho15,7420.94×
New Mexico14,9780.89×
Nebraska14,7860.88×
Hawaii13,7050.95×
West Virginia12,7280.82×
Washington, District of Columbia12,4801.24×
New Hampshire12,2770.93×
Maine10,4140.87×
Rhode Island9,9150.93×
Delaware7,8100.84×
Montana7,7810.84×
Alaska7,2811.02×
South Dakota6,4410.83×
North Dakota5,9310.86×
Vermont5,2770.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vest audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan12.29×Politics & Society
Cherish (group)16×Music & Radio
Goop7.32×Internet & Social Media
Urban Outfitters2.43×Shopping
Fairy godmother8.56×Literature
Wok7.1×Food & Beverages
headspace9.26×Health
Google Home6.18×Technology & Electronics
Grinch3.8×Movies & TV
Vocal harmony4.03×Music & Radio
Hipster8.47×Politics & Society
Hibachi6.83×Food & Beverages
Grace Slick7.38×Music & Radio
Hardik Pandya12.45×Sports
TV Fanatic7.82×Movies & TV
No Escape (1994 film)8.29×Movies & TV
Harlow8.43×Travel & Leisure
National Paralympic Committee16.31×Sports
El Paso County, Colorado8.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vest audience
TraitClusterScore
PatriotismCONSERVATISM2.01
Luxury OrientationPREMIUM1.38
SustainabilityBALANCE1.32
Quality AwarenessPREMIUM1.32
Design AffinityPREMIUM1.26
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Vest
CountryShare
United States29.5%
United Kingdom8.5%
Taiwan7.8%

See Vest audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vest have in United States?

Vest has an estimated audience of 3,351,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Vest fans?

47.9% of Vest fans are female, 52.1% are male, with an average age of 42.3 years.

Which brands do Vest fans like most?

Vest fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (12.29×), and Cherish (group) (16×) over the country average.

Where do Vest fans live in United States?

Vest fans in United States are most concentrated in California (reach 546,950), Texas (reach 351,495), and New York (reach 325,164). These three regions account for the largest share of the active audience.

What other brands do Vest fans also like?

Beyond Vest itself, the audience over-indexes on Governor of Michigan (12.29×), Cherish (group) (16×), Goop (7.32×), and Urban Outfitters (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.