Rascasse Audience Intelligence

Vest Audience in United States

A data profile of the people who buy, follow and care about Vest in United States — modelled from more than twelve digital signal sources. Vest has an estimated audience of 3,351,764 people in United States.

#4792among Topic in United States#449in Fashion & Accessoires

The average Vest fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Outerwear, Motorcycle helmet, Workwear, with strongest over-indexing on Outerwear (3.55× the country average).

Demographically, the Vest audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vest fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Outerwear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vest profile in United States.

Audience size
3.4M
in United States
Gender
47.9%♀
52.1% male
Age
42.3
average years
Country rank
#9370
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vest fans

47.9% are female, 52.1% are male, average age 42.3.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Vest audience in United States
MetricValue
Female47.9%
Male52.1%
Average age42.3
Estimated audience size3,351,764
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Vest audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Vest audience comes from United States.

Worldwide audience distribution share by country for Vest
CountryShare
United States29.5%
United Kingdom8.5%
Taiwan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vest audience in United States is strongest.

Fig. 05

Top regions by affinity

Vest fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.50×
02California~500K1.34×
03Massachusetts~80K1.26×
04New Jersey~100K1.23×
05Virginia~100K1.19×
06Washington~80K1.15×
07Texas~300K1.13×
08Illinois~100K1.12×
09Washington, District of Columbia~10K1.11×
10Connecticut~40K1.09×
11Kansas~30K1.09×
12Alaska~8K1.06×
13Georgia~100K1.05×
14Maryland~60K1.04×
15Utah~30K1.04×
16Minnesota~50K1.03×
17Oregon~40K1.03×
18North Carolina~100K1.01×
19Vermont~6K0.99×
20Pennsylvania~100K0.98×
21Arkansas~30K0.98×
22Louisiana~40K0.97×
23Mississippi~30K0.97×
24Idaho~20K0.97×
25New Hampshire~10K0.97×
26North Dakota~7K0.97×
27Alabama~40K0.96×
28West Virginia~10K0.96×
29Hawaii~10K0.96×
30Rhode Island~10K0.96×
31Oklahoma~40K0.95×
32Nebraska~20K0.95×
33Maine~10K0.95×
34Michigan~80K0.94×
35Tennessee~60K0.94×
36New Mexico~20K0.94×
37South Dakota~7K0.94×
38Iowa~30K0.92×
39Nevada~30K0.91×
40Montana~8K0.91×
41Florida~200K0.90×
42Arizona~60K0.90×
43Indiana~60K0.90×
44South Carolina~50K0.90×
45Kentucky~40K0.90×
46Wisconsin~50K0.89×
47Delaware~8K0.89×
48Colorado~50K0.88×
49Missouri~50K0.87×
50Ohio~90K0.85×
Fig. 06

Affinity by region

Affinity by region — Vest, United States
0.85×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vest audience
#·InterestCategoryAffinity×
01WorkwearFashion & Accessoires3.89×
02Motorcycle helmetCars & Mobility3.66×
03Cruiser (motorcycle)Cars & Mobility3.56×
04OuterwearFashion & Accessoires3.55×
05Touring motorcycleCars & Mobility3.39×
06Motorcycle accessoriesCars & Mobility2.78×
07Custom motorcycleCars & Mobility2.42×
08Self-defenseSports2.32×
09Made in USABusiness & Career2.06×
10Discount TireShopping2.02×
11Valentine's DayKids & Family2.02×
12Hardware storeHome & Garden1.87×
13Children's clothingFashion & Accessoires1.83×
14BeetlejuiceMovies & TV1.82×
15Dillard'sFashion & Accessoires1.81×
16Real propertyHome & Garden1.76×
17Cyber MondayShopping1.68×
18Discount storesShopping1.60×
19J. C. PenneyShopping1.58×
20Black Friday (shopping)Shopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Need for SecurityCONSERVATISM1.37×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vest audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Pet OwnershipJOY0.76×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vest have in United States?

Vest has an estimated audience of 3,351,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vest fans?

47.9% of Vest fans are female, 52.1% are male, with an average age of 42.3 years.

03

Which brands do Vest fans like most?

Vest fans show strongest brand affinity for Outerwear (3.55×), Motorcycle helmet (3.66×), and Workwear (3.89×) over the country average.

04

Where do Vest fans live in United States?

Vest fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vest fans also like?

Beyond Vest itself, the audience over-indexes on Motorcycle helmet (3.66×), Workwear (3.89×), Touring motorcycle (3.39×), and Made in USA (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Vest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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