Top (clothing) Audience in Germany
Top (clothing) has an estimated audience of 1,164,126 people in Germany. 67.8% are female, 32.2% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Jersey (fabric), Bank account, Home Delivery, Emil Nolde.
The average Top (clothing) fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Jersey (fabric), Bank account, with strongest over-indexing on Progressive rock (2.17× the country average). Demographically, the Top (clothing) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Top (clothing) fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 42.6 |
| Estimated audience size | 1,164,126 |
Audience persona
The typical Top (clothing) fan in Germany is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,702 | 1.12× |
| Bayern | 197,220 | 1.05× |
| Baden-Württemberg | 167,774 | 1.06× |
| Hessen | 121,151 | 1.37× |
| Niedersachsen | 117,645 | 1.04× |
| Rheinland-Pfalz | 57,336 | 0.98× |
| Sachsen | 52,712 | 0.92× |
| Berlin | 52,110 | 1× |
| Schleswig-Holstein | 40,126 | 0.96× |
| Brandenburg | 31,991 | 0.89× |
| Thüringen | 29,415 | 0.99× |
| Sachsen-Anhalt | 27,007 | 0.9× |
| Hamburg | 26,322 | 1× |
| Mecklenburg-Vorpommern | 18,296 | 0.82× |
| Saarland | 13,271 | 0.93× |
| Bremen | 9,715 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.17× | Music & Radio |
| Jersey (fabric) | 3.77× | Fashion & Accessoires |
| Bank account | 1.96× | Business & Career |
| Home Delivery | 1.84× | Food & Beverages |
| Emil Nolde | 3.42× | Arts & Culture |
| Ireen Sheer | 1.78× | Music & Radio |
| The Hunt (2012 film) | 2.38× | Movies & TV |
| Kieser Training | 1.99× | Sports |
| Bugatti Chiron | 2.62× | Cars & Mobility |
| Sinister (band) | 5.72× | Music & Radio |
| Roger Federer | 1.76× | Sports |
| Coworking | 1.74× | Business & Career |
| Homesteading | 2.52× | Home & Garden |
| Keeper (password manager) | 1.64× | Technology & Electronics |
| Huck (magazine) | 3.64× | Internet & Social Media |
| Kendra Scott | 4.71× | Fashion & Accessoires |
| Glashütte | 1.61× | Travel & Leisure |
| Kerala | 1.56× | Travel & Leisure |
| vienna.info | 3× | Travel & Leisure |
| Throne of Glass | 2.01× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.53 |
| Creativity | OPEN | 1.46 |
| Family Orientation | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.24 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 11.9% |
| India | 6.8% |
See Top (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Top (clothing) have in Germany?
Top (clothing) has an estimated audience of 1,164,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Top (clothing) fans?
67.8% of Top (clothing) fans are female, 32.2% are male, with an average age of 42.6 years.
Which brands do Top (clothing) fans like most?
Top (clothing) fans show strongest brand affinity for Progressive rock (2.17×), Jersey (fabric) (3.77×), and Bank account (1.96×) over the country average.
Where do Top (clothing) fans live in Germany?
Top (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,702), Bayern (reach 197,220), and Baden-Württemberg (reach 167,774). These three regions account for the largest share of the active audience.
What other brands do Top (clothing) fans also like?
Beyond Top (clothing) itself, the audience over-indexes on Jersey (fabric) (3.77×), Bank account (1.96×), Home Delivery (1.84×), and Emil Nolde (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.