Top (clothing) Audience in Germany
A data profile of the people who buy, follow and care about Top (clothing) in Germany — modelled from more than twelve digital signal sources. Top (clothing) has an estimated audience of 1,164,126 people in Germany.
The average Top (clothing) fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Slim-fit pants, Mango, Heated clothing, with strongest over-indexing on Slim-fit pants (12.71× the country average).
Demographically, the Top (clothing) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Top (clothing) fan in Germany is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Slim-fit pants.
At a glance
The key figures that characterise the Top (clothing) profile in Germany.
Search interest · 12-month trend
Demographics of Top (clothing) fans
67.8% are female, 32.2% are male, average age 42.6.
Gender split
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 42.6 |
| Estimated audience size | 1,164,126 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Top (clothing) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 11.8% |
| India | 6.8% |
Geography
Where the Top (clothing) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.12× | |
| 03 | Niedersachsen | ~100K | 1.06× | |
| 04 | Baden-Württemberg | ~200K | 1.05× | |
| 05 | Bayern | ~200K | 1.04× | |
| 06 | Thüringen | ~30K | 1.03× | |
| 07 | Hamburg | ~30K | 1.01× | |
| 08 | Rheinland-Pfalz | ~60K | 1.00× | |
| 09 | Schleswig-Holstein | ~40K | 0.98× | |
| 10 | Saarland | ~10K | 0.97× | |
| 11 | Bremen | ~10K | 0.96× | |
| 12 | Berlin | ~50K | 0.95× | |
| 13 | Sachsen | ~50K | 0.94× | |
| 14 | Brandenburg | ~30K | 0.91× | |
| 15 | Sachsen-Anhalt | ~30K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Top (clothing) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slim-fit pants | Fashion & Accessoires | 12.71× | ||
| 02 | Heated clothing | Fashion & Accessoires | 11.07× | ||
| 03 | Formal wear | Fashion & Accessoires | 7.14× | ||
| 04 | Purchase discount | Shopping | 6.86× | ||
| 05 | Mango | Shopping | 5.55× | ||
| 06 | Pandora | Fashion & Accessoires | 5.36× | ||
| 07 | Social shopping | Shopping | 4.61× | ||
| 08 | Unisex | Fashion & Accessoires | 4.12× | ||
| 09 | Outerwear | Fashion & Accessoires | 3.87× | ||
| 10 | Cyber Monday | Shopping | 2.74× | ||
| 11 | Uniqlo | Shopping | 2.65× | ||
| 12 | Trousers | Fashion & Accessoires | 2.54× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.34× | ||
| 14 | Black Friday (shopping) | Shopping | 2.12× | ||
| 15 | Primark | Shopping | 2.09× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.94× | ||
| 17 | Hermès | Fashion & Accessoires | 1.87× | ||
| 18 | Tagesschau | Movies & TV | 1.81× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.57× | ||
| 20 | Netto Marken-Discount | Shopping | 1.53× |
Personality of the Top (clothing) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.30× | |
| Sustainability | BALANCE | 1.73× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Frequently asked questions
How many fans does Top (clothing) have in Germany?
Top (clothing) has an estimated audience of 1,164,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Top (clothing) fans?
67.8% of Top (clothing) fans are female, 32.2% are male, with an average age of 42.6 years.
Which brands do Top (clothing) fans like most?
Top (clothing) fans show strongest brand affinity for Slim-fit pants (12.71×), Mango (5.55×), and Heated clothing (11.07×) over the country average.
Where do Top (clothing) fans live in Germany?
Top (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Top (clothing) fans also like?
Beyond Top (clothing) itself, the audience over-indexes on Mango (5.55×), Heated clothing (11.07×), Purchase discount (6.86×), and Pandora (5.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Top (clothing) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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