Rascasse Audience Intelligence

Heated clothing Audience in United States

A data profile of the people who buy, follow and care about Heated clothing in United States — modelled from more than twelve digital signal sources. Heated clothing has an estimated audience of 707,616 people in United States.

#10017among Topic in United States#1142in Fashion & Accessoires

The average Heated clothing fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Shawl, Riding boot, Coach, with strongest over-indexing on Shawl (34.59× the country average).

Demographically, the Heated clothing audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heated clothing fan in United States is balanced, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Shawl.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heated clothing profile in United States.

Audience size
708K
in United States
Gender
54.0%♀
46.0% male
Age
33.5
average years
Country rank
#29721
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heated clothing fans

54.0% are female, 46.0% are male, average age 33.5.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Heated clothing audience in United States
MetricValue
Female54.0%
Male46.0%
Average age33.5
Estimated audience size707,616
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Heated clothing audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Heated clothing audience comes from United States.

Worldwide audience distribution share by country for Heated clothing
CountryShare
Germany18.9%
United States15.5%
Japan10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heated clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Heated clothing fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.41×
02Vermont~2K1.39×
03Maine~3K1.37×
04Pennsylvania~30K1.29×
05New Hampshire~4K1.26×
06Wisconsin~10K1.25×
07North Dakota~2K1.18×
08Montana~2K1.17×
09Minnesota~10K1.14×
10Kentucky~10K1.12×
11Michigan~20K1.11×
12Tennessee~20K1.11×
13Iowa~6K1.09×
14Ohio~20K1.08×
15Alaska~2K1.08×
16Alabama~10K1.06×
17South Dakota~2K1.06×
18Missouri~10K1.05×
19Arkansas~6K1.04×
20Idaho~4K1.03×
21Virginia~20K1.02×
22Massachusetts~10K1.01×
23Connecticut~7K1.01×
24Mississippi~6K1.00×
25Indiana~10K0.99×
26Rhode Island~2K0.99×
27Nebraska~3K0.98×
28Oregon~8K0.97×
29Delaware~2K0.96×
30Oklahoma~7K0.95×
31Kansas~5K0.94×
32North Carolina~20K0.91×
33Louisiana~8K0.90×
34New York~40K0.89×
35Washington~10K0.89×
36Colorado~10K0.89×
37New Mexico~3K0.88×
38Washington, District of Columbia~2K0.88×
39Maryland~10K0.87×
40South Carolina~9K0.87×
41Hawaii~3K0.86×
42Illinois~20K0.85×
43Utah~5K0.83×
44New Jersey~10K0.80×
45Nevada~5K0.79×
46Georgia~20K0.78×
47Arizona~9K0.63×
48Florida~30K0.62×
49California~50K0.59×
50Texas~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Heated clothing, United States
0.55×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heated clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heated clothing audience
#·InterestCategoryAffinity×
01Riding bootFashion & Accessoires68.35×
02Trench coatFashion & Accessoires44.44×
03HeadscarfFashion & Accessoires39.09×
04ShawlFashion & Accessoires34.59×
05CapFashion & Accessoires17.91×
06HomeSenseHome & Garden16.66×
07Ugg bootsFashion & Accessoires12.33×
08CoachFashion & Accessoires10.99×
09HeadgearFashion & Accessoires10.62×
10Punk fashionFashion & Accessoires9.11×
112010s in fashionFashion & Accessoires7.55×
12LongHorn SteakhouseFood & Beverages6.67×
13Creative CommonsTechnology & Electronics6.55×
14BurlingtonFashion & Accessoires6.49×
151990s in fashionFashion & Accessoires5.74×
16Macy'sShopping5.27×
17Texas RoadhouseFood & Beverages4.85×
18NBA playoffsSports4.45×
19MarshallsFashion & Accessoires4.30×
20Google MapsInternet & Social Media3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heated clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heated clothing audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.97×
Early Adopter MentalityPOWER2.67×
Convenience OrientationPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heated clothing audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
SpiritualityBALANCE0.80×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heated clothing have in United States?

Heated clothing has an estimated audience of 707,616 people in United States, concentrated in California and New York.

02

What is the gender split and age of Heated clothing fans?

54.0% of Heated clothing fans are female, 46.0% are male, with an average age of 33.5 years.

03

Which brands do Heated clothing fans like most?

Heated clothing fans show strongest brand affinity for Shawl (34.59×), Riding boot (68.35×), and Coach (10.99×) over the country average.

04

Where do Heated clothing fans live in United States?

Heated clothing fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Heated clothing fans also like?

Beyond Heated clothing itself, the audience over-indexes on Riding boot (68.35×), Coach (10.99×), Headscarf (39.09×), and Macy's (5.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Heated clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heated clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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