Headscarf Audience in United States
Headscarf has an estimated audience of 1,288,317 people in United States. 69.5% are female, 30.5% are male, average age 31.8. Top brand affinities: Eddie Murphy Raw, Bank account, Combat sport, Natural rubber, Mothercare.
Top brand affinities include Eddie Murphy Raw, Bank account, Combat sport, with strongest over-indexing on Eddie Murphy Raw (41.9× the country average). Demographically, the Headscarf audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of Headscarf fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 31.8 |
| Estimated audience size | 1,288,317 |
Audience persona
The typical Headscarf fan in United States is more female, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Eddie Murphy Raw.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eddie Murphy Raw | 41.9× | Movies & TV |
| Bank account | 3.01× | Business & Career |
| Combat sport | 1.68× | Sports |
| Natural rubber | 2.07× | Cars & Mobility |
| Mothercare | 2.13× | Kids & Family |
| Cachorro | 3.12× | Pets & Animals |
| Biblical inspiration | 4.78× | Politics & Society |
| Sin Embargo MX | 10.37× | News |
| iPEC Coaching | 8.57× | Business & Career |
| Sears | 1.71× | Shopping |
| Paul Dano | 2.03× | Movies & TV |
| York Minster | 9.04× | Travel & Leisure |
| Artistic inspiration | 2.21× | Arts & Culture |
| Tierra Cali | 2.81× | Travel & Leisure |
| Iowa Lottery | 3.71× | Games |
| Winemaking | 1.59× | Food & Beverages |
| Bulacan | 5.03× | Travel & Leisure |
| Laguna (province) | 2.79× | |
| Naperville, Illinois | 2.14× | Travel & Leisure |
| Sub Zero (Official) | 2.55× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.32 |
| Risk Appetite | THRILL | 2.25 |
| LGBTQ+ Identity | OPEN | 1.9 |
| Pet Ownership | JOY | 1.7 |
| Family Orientation | CONSERVATISM | 1.64 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 11.7% |
| Indonesia | 10.5% |
| Turkey | 9.7% |
See Headscarf audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Headscarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.