Headscarf Audience in United States
Headscarf has an estimated audience of 1,288,317 people in United States. 69.5% are female, 30.5% are male, average age 31.8. Top brand affinities: Moto Guzzi, Heated clothing, Superman, Bundesliga, Stussy.
Top brand affinities include Moto Guzzi, Heated clothing, Superman, with strongest over-indexing on Moto Guzzi (47.14× the country average). Demographically, the Headscarf audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of Headscarf fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 31.8 |
| Estimated audience size | 1,288,317 |
Audience persona
The typical Headscarf fan in United States is more female, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 47.14× | Cars & Mobility |
| Heated clothing | 41.9× | Fashion & Accessoires |
| Superman | 2.5× | Movies & TV |
| Bundesliga | 10.37× | Sports |
| Stussy | 8.57× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.36× | Home & Garden |
| Rip Curl | 16.54× | Fashion & Accessoires |
| Patek Philippe | 9.04× | Fashion & Accessoires |
| Modest Fashion | 15.93× | Fashion & Accessoires |
| Premier League | 4.78× | Sports |
| Designer clothing | 3.98× | Fashion & Accessoires |
| Standup paddleboarding | 5.03× | Sports |
| UEFA Champions League | 4.06× | Sports |
| Manchester United F.C. | 3.3× | Sports |
| Natural skin care | 2.82× | Beauty & Wellness |
| Makeup Tutorials | 2.81× | Beauty & Wellness |
| Sephora | 1.76× | Shopping |
| MyFitnessPal | 3.81× | Sports |
| FIFA World Cup | 1.55× | Sports |
| Houzz | 3.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.32 |
| Risk Appetite | THRILL | 2.25 |
| LGBTQ+ Identity | OPEN | 1.9 |
| Pet Ownership | JOY | 1.7 |
| Family Orientation | CONSERVATISM | 1.64 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 11.7% |
| Indonesia | 10.5% |
| Turkey | 9.7% |
See Headscarf audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Headscarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.