Rascasse Audience Intelligence

Headscarf Audience in United States

A data profile of the people who buy, follow and care about Headscarf in United States — modelled from more than twelve digital signal sources. Headscarf has an estimated audience of 1,288,317 people in United States.

#7824among Topic in United States#845in Fashion & Accessoires

The average Headscarf fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Heated clothing, Superman, Do it yourself (DIY), with strongest over-indexing on Heated clothing (39.09× the country average).

Demographically, the Headscarf audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Headscarf fan in United States is more female, around 31.8 years old, with strong Risk Appetite tendencies and a notable affinity for Heated clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headscarf profile in United States.

Audience size
1.3M
in United States
Gender
69.5%♀
30.5% male
Age
31.8
average years
Country rank
#19841
Topic in United States
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Headscarf fans

69.5% are female, 30.5% are male, average age 31.8.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Headscarf audience in United States
MetricValue
Female69.5%
Male30.5%
Average age31.8
Estimated audience size1,288,317
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Headscarf audience in United States
Age bracketShare%
16-1934%
20-2930%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Headscarf audience comes from United States.

Worldwide audience distribution share by country for Headscarf
CountryShare
Malaysia11.7%
Indonesia10.5%
Turkey9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headscarf audience in United States is strongest.

Fig. 05

Top regions by affinity

Headscarf fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.55×
02California~200K1.37×
03New Jersey~40K1.20×
04Massachusetts~30K1.14×
05Illinois~50K1.11×
06Maryland~20K1.11×
07Connecticut~10K1.11×
08Georgia~40K1.10×
09Washington~30K1.09×
10Texas~100K1.07×
11Florida~90K1.06×
12Oregon~20K1.06×
13Alabama~20K1.05×
14Louisiana~20K1.05×
15Virginia~30K1.04×
16Hawaii~6K1.04×
17Washington, District of Columbia~4K1.03×
18Pennsylvania~40K1.02×
19North Carolina~40K1.02×
20Utah~10K1.02×
21Rhode Island~4K1.02×
22Vermont~2K1.02×
23Minnesota~20K1.01×
24South Carolina~20K1.00×
25Kentucky~20K1.00×
26Missouri~20K0.99×
27Oklahoma~10K0.99×
28Nevada~10K0.99×
29Mississippi~10K0.99×
30Alaska~3K0.99×
31Indiana~20K0.98×
32Colorado~20K0.98×
33West Virginia~6K0.98×
34Delaware~3K0.98×
35New Hampshire~5K0.97×
36North Dakota~3K0.97×
37Arizona~30K0.96×
38Tennessee~20K0.96×
39Arkansas~10K0.96×
40Kansas~10K0.96×
41Nebraska~6K0.96×
42Maine~4K0.96×
43Montana~3K0.96×
44South Dakota~3K0.96×
45Idaho~6K0.95×
46New Mexico~6K0.94×
47Ohio~40K0.92×
48Michigan~30K0.91×
49Wisconsin~20K0.91×
50Iowa~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Headscarf, United States
0.90×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headscarf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headscarf audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires39.09×
02Modest FashionFashion & Accessoires10.89×
03DubaiTravel & Leisure5.41×
04Patek PhilippeFashion & Accessoires5.03×
05Social shoppingShopping3.96×
06MyFitnessPalSports3.70×
07CartierFashion & Accessoires3.46×
08HouzzHome & Garden3.41×
09UEFA Champions LeagueSports3.24×
10Premier LeagueSports3.02×
11Michael KorsFashion & Accessoires2.99×
12Designer clothingFashion & Accessoires2.71×
13SweepstakesGames2.63×
14SupermanMovies & TV2.57×
15Vintage clothingFashion & Accessoires2.43×
16Natural skin careBeauty & Wellness2.42×
17InnovationBusiness & Career2.05×
18Do it yourself (DIY)Home & Garden1.88×
19IKEAHome & Garden1.67×
20SephoraShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headscarf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headscarf audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.94×
Design AffinityPREMIUM1.89×
Pet OwnershipJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headscarf audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Convenience OrientationPREMIUM0.78×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headscarf have in United States?

Headscarf has an estimated audience of 1,288,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Headscarf fans?

69.5% of Headscarf fans are female, 30.5% are male, with an average age of 31.8 years.

03

Which brands do Headscarf fans like most?

Headscarf fans show strongest brand affinity for Heated clothing (39.09×), Superman (2.57×), and Do it yourself (DIY) (1.88×) over the country average.

04

Where do Headscarf fans live in United States?

Headscarf fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Headscarf fans also like?

Beyond Headscarf itself, the audience over-indexes on Superman (2.57×), Do it yourself (DIY) (1.88×), UEFA Champions League (3.24×), and Vintage clothing (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Headscarf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Headscarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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