Cap Audience in United States

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Cap has an estimated audience of 2,245,454 people in United States. 41.1% are female, 58.9% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, The Historian.

The average Cap fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cap audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cap fans

Demographic split for Cap audience in United States
MetricValue
Female41.1%
Male58.9%
Average age36.8
Estimated audience size2,245,454

Audience persona

The typical Cap fan in United States is more male, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cap in United States
RegionReachAffinity
California251,1851.02×
Texas238,8181.24×
Florida155,0411.02×
New York145,5271.16×
Virginia119,5862.19×
Maryland97,7612.53×
Georgia81,3281.18×
Pennsylvania72,9970.97×
Ohio70,3921.02×
Illinois69,0570.92×
North Carolina68,2831.01×
New Jersey59,3791.04×
Michigan47,5080.81×
Massachusetts43,1810.98×
Washington42,8310.95×
Tennessee39,8060.88×
Arizona39,6930.87×
Indiana37,3620.91×
Wisconsin35,3101.05×
Louisiana34,8761.2×
Colorado32,0900.91×
Missouri28,9750.8×
South Carolina28,1350.83×
Alabama26,6390.85×
Minnesota25,8600.8×
Oklahoma23,0720.93×
Kentucky21,9040.78×
Oregon20,3750.79×
Washington, District of Columbia20,2463×
Connecticut19,8460.88×
Nevada18,1590.84×
Arkansas16,0060.87×
Kansas15,8850.9×
Mississippi15,4830.84×
Utah15,3880.77×
Iowa13,2460.72×
West Virginia10,6911.02×
Nebraska9,7510.87×
Hawaii9,2260.96×
New Mexico8,9540.8×
Idaho8,5850.76×
New Hampshire7,2000.81×
Maine6,3080.78×
Delaware5,7740.93×
Rhode Island5,5410.78×
Alaska4,7390.99×
Montana4,7110.76×
South Dakota4,1240.79×
North Dakota3,5100.76×
Vermont3,3100.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cap audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Urban Outfitters2.02×Shopping
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Eddie Murphy Raw18.12×Movies & TV
Justice1.81×Politics & Society
Parral, Chihuahua9.05×Travel & Leisure
Nick Jr. (Australia)4.59×Kids & Family
Graham Greene2.94×Literature
MK1.99×Music & Radio
N1 road (South Africa)1.81×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cap audience
TraitClusterScore
SustainabilityBALANCE2.46
Luxury OrientationPREMIUM1.58
LGBTQ+ IdentityOPEN1.5
ExtroversionTHRILL1.38
PatriotismCONSERVATISM1.37
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Cap
CountryShare
United States17.6%
Netherlands5.1%
Mexico4.1%

See Cap audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cap have in United States?

Cap has an estimated audience of 2,245,454 people in United States, concentrated in California and Texas.

What is the gender split and age of Cap fans?

41.1% of Cap fans are female, 58.9% are male, with an average age of 36.8 years.

Which brands do Cap fans like most?

Cap fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Cap fans live in United States?

Cap fans in United States are most concentrated in California (reach 251,185), Texas (reach 238,818), and Florida (reach 155,041). These three regions account for the largest share of the active audience.

What other brands do Cap fans also like?

Beyond Cap itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Urban Outfitters (2.02×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.