Headgear Audience in United States

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Headgear has an estimated audience of 14,030,228 people in United States. 49.1% are female, 50.9% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Urban Outfitters, Israel, Voltron: Legendary Defender, South Asian cuisine.

The average Headgear fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Urban Outfitters, Israel, with strongest over-indexing on Bank account (3.47× the country average). Demographically, the Headgear audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Headgear fans

Demographic split for Headgear audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.2
Estimated audience size14,030,228

Audience persona

The typical Headgear fan in United States is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Headgear in United States
RegionReachAffinity
California2,181,2841.41×
Texas1,229,8221.02×
Florida781,2130.82×
New York752,9420.96×
Illinois523,2441.12×
Pennsylvania484,4101.03×
Georgia426,9330.99×
North Carolina399,6290.95×
Ohio393,1280.91×
Washington391,4351.39×
Michigan372,6201.02×
New Jersey370,8741.04×
Virginia339,9700.99×
Massachusetts325,3091.18×
Arizona295,1181.03×
Indiana275,4801.07×
Colorado241,2171.09×
Tennessee241,2040.86×
Minnesota239,2651.19×
Maryland237,7320.99×
Wisconsin233,9771.11×
Missouri201,1890.89×
Oregon200,1081.24×
Utah191,8781.53×
South Carolina176,9040.84×
Iowa176,4471.53×
Alabama155,1780.79×
Oklahoma154,3230.99×
Kentucky151,0340.86×
Louisiana144,7720.8×
Connecticut143,7301.02×
Nevada140,7791.04×
Kansas119,6441.08×
Nebraska88,0791.25×
Idaho85,7621.22×
Arkansas84,1610.73×
Hawaii67,5531.12×
Mississippi64,1430.55×
New Mexico63,4250.9×
West Virginia52,9530.81×
New Hampshire49,6730.9×
Maine47,9360.95×
Rhode Island46,6681.04×
Montana36,8520.95×
Washington, District of Columbia35,2050.83×
Delaware29,6030.76×
North Dakota27,2440.95×
Alaska25,2020.84×
South Dakota24,4830.75×
Vermont19,1250.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Headgear audience
BrandAffinityCategory
Bank account3.47×Business & Career
Urban Outfitters2.19×Shopping
Israel1.92×Travel & Leisure
Voltron: Legendary Defender14.48×Movies & TV
South Asian cuisine6.76×Food & Beverages
3D printing1.57×Technology & Electronics
Eddie Murphy Raw14.33×Movies & TV
Fast Five4.46×Movies & TV
Jesse Plemons1.6×Movies & TV
Tech News4.29×Technology & Electronics
Nebraska Cornhuskers football1.66×Sports
Home staging2.41×Home & Garden
Bunga bunga37.6×Politics & Society
N1 road (South Africa)1.82×Travel & Leisure
MK1.77×Music & Radio
Acoustic music1.75×Music & Radio
Arrietty5.58×Movies & TV
Electrolyte1.72×Health
Paul Dano1.87×Movies & TV
Julius Caesar (play)2.28×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Headgear audience
TraitClusterScore
SustainabilityBALANCE1.88
PatriotismCONSERVATISM1.83
LGBTQ+ IdentityOPEN1.65
ExtroversionTHRILL1.55
Family OrientationCONSERVATISM1.54
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Headgear
CountryShare
United States40.5%
United Kingdom4.9%
Italy3.5%

See Headgear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Headgear have in United States?

Headgear has an estimated audience of 14,030,228 people in United States, concentrated in California and Texas.

What is the gender split and age of Headgear fans?

49.1% of Headgear fans are female, 50.9% are male, with an average age of 42.2 years.

Which brands do Headgear fans like most?

Headgear fans show strongest brand affinity for Bank account (3.47×), Urban Outfitters (2.19×), and Israel (1.92×) over the country average.

Where do Headgear fans live in United States?

Headgear fans in United States are most concentrated in California (reach 2,181,284), Texas (reach 1,229,822), and Florida (reach 781,213). These three regions account for the largest share of the active audience.

What other brands do Headgear fans also like?

Beyond Headgear itself, the audience over-indexes on Urban Outfitters (2.19×), Israel (1.92×), Voltron: Legendary Defender (14.48×), and South Asian cuisine (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Headgear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.