Rascasse Audience Intelligence

Headgear Audience in United States

A data profile of the people who buy, follow and care about Headgear in United States — modelled from more than twelve digital signal sources. Headgear has an estimated audience of 14,030,228 people in United States.

#1696among Topic in United States#121in Fashion & Accessoires

The average Headgear fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hat, Motorcycle helmet, Planet Fitness, with strongest over-indexing on Hat (3.47× the country average).

Demographically, the Headgear audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Headgear fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Hat.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headgear profile in United States.

Audience size
14M
in United States
Gender
49.1%♀
50.9% male
Age
42.2
average years
Country rank
#2512
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Headgear fans

49.1% are female, 50.9% are male, average age 42.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Headgear audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.2
Estimated audience size14,030,228
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Headgear audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

40.5%

of the worldwide Headgear audience comes from United States.

Worldwide audience distribution share by country for Headgear
CountryShare
United States40.5%
United Kingdom4.9%
Italy3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headgear audience in United States is strongest.

Fig. 05

Top regions by affinity

Headgear fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K1.46×
02Utah~200K1.42×
03Nebraska~90K1.33×
04California~2M1.30×
05Washington~400K1.26×
06Oregon~200K1.20×
07Idaho~80K1.16×
08Massachusetts~300K1.13×
09Wisconsin~200K1.10×
10Minnesota~200K1.10×
11Hawaii~70K1.10×
12Kansas~100K1.09×
13Indiana~300K1.08×
14Illinois~500K1.07×
15Colorado~200K1.04×
16Nevada~100K1.03×
17North Dakota~30K1.03×
18Rhode Island~50K1.02×
19Oklahoma~200K1.01×
20Connecticut~100K1.01×
21South Dakota~30K1.01×
22Arizona~300K1.00×
23Montana~40K1.00×
24Pennsylvania~500K0.99×
25New Jersey~400K0.99×
26Virginia~300K0.99×
27Maine~50K0.99×
28Alaska~30K0.99×
29Georgia~400K0.97×
30Michigan~400K0.97×
31Maryland~200K0.96×
32Texas~1M0.95×
33New Hampshire~50K0.95×
34Vermont~20K0.94×
35Missouri~200K0.93×
36North Carolina~400K0.92×
37Delaware~40K0.91×
38New Mexico~60K0.90×
39New York~700K0.89×
40Ohio~400K0.89×
41Kentucky~200K0.89×
42West Virginia~60K0.88×
43Washington, District of Columbia~40K0.87×
44Tennessee~200K0.85×
45South Carolina~200K0.85×
46Louisiana~200K0.85×
47Arkansas~100K0.83×
48Alabama~200K0.82×
49Florida~700K0.78×
50Mississippi~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Headgear, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headgear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headgear audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires10.62×
02Motorcycle helmetCars & Mobility3.69×
03HatFashion & Accessoires3.47×
04Web serverTechnology & Electronics3.19×
05WorkwearFashion & Accessoires2.73×
06Mineral waterFood & Beverages2.33×
07Ancient EgyptPolitics & Society2.05×
08Seattle MarinersSports2.02×
09Chuck NorrisMovies & TV1.99×
10Diaper bagKids & Family1.89×
11FandomLiterature1.81×
12InnovationBusiness & Career1.79×
13Microwave ovenHome & Garden1.74×
14TrousersFashion & Accessoires1.61×
15Vintage clothingFashion & Accessoires1.60×
16Western wearFashion & Accessoires1.58×
17Golf ChannelSports1.56×
18Planet FitnessSports1.55×
19HairstyleBeauty & Wellness1.53×
20CBS SportsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headgear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headgear audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Risk AppetiteTHRILL1.28×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headgear audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Social Media UsageJOY0.79×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headgear have in United States?

Headgear has an estimated audience of 14,030,228 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Headgear fans?

49.1% of Headgear fans are female, 50.9% are male, with an average age of 42.2 years.

03

Which brands do Headgear fans like most?

Headgear fans show strongest brand affinity for Hat (3.47×), Motorcycle helmet (3.69×), and Planet Fitness (1.55×) over the country average.

04

Where do Headgear fans live in United States?

Headgear fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Headgear fans also like?

Beyond Headgear itself, the audience over-indexes on Motorcycle helmet (3.69×), Planet Fitness (1.55×), Web server (3.19×), and Hairstyle (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Headgear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Headgear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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