Headgear Audience in Germany
Headgear has an estimated audience of 601,458 people in Germany. 48.2% are female, 51.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariel Winter, Esso, Modest Fashion, Sally Field, Sports betting.
The average Headgear fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariel Winter, Esso, Modest Fashion, with strongest over-indexing on Ariel Winter (17.54× the country average). Demographically, the Headgear audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Headgear fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 38.9 |
| Estimated audience size | 601,458 |
Audience persona
The typical Headgear fan in Germany is balanced, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Ariel Winter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,117 | 1× |
| Bayern | 96,311 | 1× |
| Baden-Württemberg | 81,281 | 0.99× |
| Niedersachsen | 59,122 | 1.01× |
| Rheinland-Pfalz | 42,466 | 1.41× |
| Hessen | 38,035 | 0.83× |
| Sachsen | 32,501 | 1.1× |
| Berlin | 23,848 | 0.89× |
| Thüringen | 20,016 | 1.31× |
| Brandenburg | 18,668 | 1× |
| Schleswig-Holstein | 18,230 | 0.84× |
| Sachsen-Anhalt | 15,822 | 1.02× |
| Mecklenburg-Vorpommern | 10,591 | 0.92× |
| Hamburg | 10,191 | 0.75× |
| Saarland | 8,545 | 1.16× |
| Bremen | 3,984 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariel Winter | 17.54× | Movies & TV |
| Esso | 5.33× | Cars & Mobility |
| Modest Fashion | 12.43× | Fashion & Accessoires |
| Sally Field | 17.54× | Movies & TV |
| Sports betting | 6× | Games |
| Pets | 1.64× | Pets & Animals |
| Tagesschau | 1.73× | Movies & TV |
| Jim Jarmusch | 17.54× | Movies & TV |
| Ryanair | 2.19× | Travel & Leisure |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Family | 1.66× | Kids & Family |
| REWE | 1.72× | Shopping |
| Fressnapf | 2.85× | Shopping |
| Livemusic | 2.52× | Music & Radio |
| Automobiles | 1.6× | Cars & Mobility |
| Walking | 3.41× | Sports |
| Alpine skiing | 2.54× | Sports |
| Self care | 2.6× | Health |
| Western Union | 2.98× | Business & Career |
| Netto Marken-Discount | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.67 |
| Design Affinity | PREMIUM | 1.57 |
| Early Adopter Mentality | POWER | 1.53 |
| Price Sensitivity | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.49 |
| Creativity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| United Kingdom | 4.9% |
| Italy | 3.5% |
See Headgear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Headgear have in Germany?
Headgear has an estimated audience of 601,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Headgear fans?
48.2% of Headgear fans are female, 51.8% are male, with an average age of 38.9 years.
Which brands do Headgear fans like most?
Headgear fans show strongest brand affinity for Ariel Winter (17.54×), Esso (5.33×), and Modest Fashion (12.43×) over the country average.
Where do Headgear fans live in Germany?
Headgear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,117), Bayern (reach 96,311), and Baden-Württemberg (reach 81,281). These three regions account for the largest share of the active audience.
What other brands do Headgear fans also like?
Beyond Headgear itself, the audience over-indexes on Esso (5.33×), Modest Fashion (12.43×), Sally Field (17.54×), and Sports betting (6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Headgear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.