A data profile of the people who buy, follow and care about Sally Field in Germany — modelled from more than twelve digital signal sources. Sally Field has an estimated audience of 544,449 people in Germany.
The average Sally Field fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jane Fonda, How to Lose a Guy in 10 Days, Lily Tomlin, with strongest over-indexing on Jane Fonda (168.59× the country average).
Demographically, the Sally Field audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sally Field fan in Germany is balanced, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Jane Fonda.
The key figures that characterise the Sally Field profile in Germany.
52.5% are female, 47.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 37.1 |
| Estimated audience size | 544,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 31% | |
| 40-49 | 30% | |
| 50+ | 3% |
of the worldwide Sally Field audience comes from Germany.
| Country | Share |
|---|---|
| United States | 56.3% |
| Canada | 6.6% |
| United Kingdom | 5.4% |
Where the Sally Field audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~9K | 1.18× | |
| 02 | Brandenburg | ~10K | 1.16× | |
| 03 | Mecklenburg-Vorpommern | ~6K | 1.11× | |
| 04 | Rheinland-Pfalz | ~20K | 1.09× | |
| 05 | Thüringen | ~8K | 1.09× | |
| 06 | Niedersachsen | ~30K | 1.08× | |
| 07 | Schleswig-Holstein | ~10K | 1.07× | |
| 08 | Saarland | ~4K | 1.05× | |
| 09 | Bremen | ~3K | 0.96× | |
| 10 | Berlin | ~10K | 0.95× | |
| 11 | Sachsen | ~10K | 0.94× | |
| 12 | Hessen | ~20K | 0.91× | |
| 13 | Bayern | ~40K | 0.88× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.87× | |
| 15 | Baden-Württemberg | ~40K | 0.86× | |
| 16 | Hamburg | ~6K | 0.86× |
The strongest cross-interests of the Sally Field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elle 18 | Topic | 257.31× | ||
| 02 | The Ugly Truth | Movies & TV | 230.66× | ||
| 03 | Bride Wars | Movies & TV | 219.40× | ||
| 04 | How to Lose a Guy in 10 Days | Movies & TV | 209.43× | ||
| 05 | Lily Tomlin | Movies & TV | 200.03× | ||
| 06 | The Hangover (film series) | Movies & TV | 172.37× | ||
| 07 | Jane Fonda | Movies & TV | 168.59× | ||
| 08 | The First Wives Club | Movies & TV | 161.07× | ||
| 09 | Bad Moms | Movies & TV | 151.14× | ||
| 10 | The Other Woman (2014 film) | Movies & TV | 135.51× | ||
| 11 | The Bucket List | Movies & TV | 119.52× | ||
| 12 | Bridesmaids (2011 film) | Movies & TV | 92.25× | ||
| 13 | Tom Brady | Sports | 47.36× | ||
| 14 | Carol (film) | Movies & TV | 20.53× | ||
| 15 | Kongos | Music & Radio | 20.00× | ||
| 16 | Olivia Colman | Movies & TV | 17.02× | ||
| 17 | Wellness (alternative medicine) | Health | 5.77× | ||
| 18 | NFL | Sports | 5.14× | ||
| 19 | Drama movies | Movies & TV | 4.64× | ||
| 20 | dB’s | Music & Radio | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.16× | |
| Extroversion | THRILL | 2.00× | |
| Community Orientation | OPEN | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× |
Sally Field has an estimated audience of 544,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.5% of Sally Field fans are female, 47.5% are male, with an average age of 37.1 years.
Sally Field fans show strongest brand affinity for Jane Fonda (168.59×), How to Lose a Guy in 10 Days (209.43×), and Lily Tomlin (200.03×) over the country average.
Sally Field fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sally Field itself, the audience over-indexes on How to Lose a Guy in 10 Days (209.43×), Lily Tomlin (200.03×), The Ugly Truth (230.66×), and Bad Moms (151.14×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sally Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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