Treasure Audience in United States
Treasure has an estimated audience of 1,346,553 people in United States. 41.5% are female, 58.5% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Kona Grill, Israel, Urban Outfitters, Historic site, Goop.
The average Treasure fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kona Grill, Israel, Urban Outfitters, with strongest over-indexing on Kona Grill (20× the country average). Demographically, the Treasure audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Record label
Demographics of Treasure fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 41.5 |
| Estimated audience size | 1,346,553 |
Audience persona
The typical Treasure fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Kona Grill.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 163,454 | 1.1× |
| Texas | 141,530 | 1.22× |
| Florida | 99,159 | 1.09× |
| New York | 78,999 | 1.05× |
| Illinois | 53,678 | 1.2× |
| Georgia | 42,192 | 1.02× |
| Pennsylvania | 42,169 | 0.93× |
| North Carolina | 41,974 | 1.04× |
| Ohio | 36,392 | 0.88× |
| Missouri | 32,632 | 1.5× |
| Virginia | 32,156 | 0.98× |
| New Jersey | 30,904 | 0.9× |
| Michigan | 30,654 | 0.87× |
| Tennessee | 28,749 | 1.06× |
| Indiana | 28,415 | 1.16× |
| Washington | 26,799 | 0.99× |
| Arizona | 25,627 | 0.93× |
| Nevada | 24,081 | 1.85× |
| Maryland | 21,634 | 0.93× |
| Massachusetts | 21,374 | 0.81× |
| South Carolina | 21,345 | 1.05× |
| Oregon | 20,156 | 1.31× |
| Kentucky | 18,931 | 1.12× |
| Iowa | 18,667 | 1.68× |
| Alabama | 18,609 | 0.99× |
| Louisiana | 18,465 | 1.06× |
| Colorado | 18,230 | 0.86× |
| Minnesota | 18,063 | 0.94× |
| Oklahoma | 17,147 | 1.15× |
| Wisconsin | 16,558 | 0.82× |
| Connecticut | 12,740 | 0.94× |
| Mississippi | 12,471 | 1.12× |
| Utah | 12,193 | 1.01× |
| Kansas | 10,879 | 1.03× |
| Arkansas | 10,492 | 0.95× |
| Idaho | 8,037 | 1.19× |
| Nebraska | 7,180 | 1.06× |
| New Mexico | 7,003 | 1.04× |
| Hawaii | 6,138 | 1.06× |
| West Virginia | 4,864 | 0.78× |
| New Hampshire | 3,523 | 0.66× |
| Montana | 3,415 | 0.91× |
| Washington, District of Columbia | 3,355 | 0.83× |
| Maine | 3,347 | 0.69× |
| Delaware | 3,326 | 0.9× |
| Rhode Island | 3,037 | 0.71× |
| South Dakota | 2,247 | 0.72× |
| Alaska | 2,133 | 0.74× |
| North Dakota | 1,933 | 0.7× |
| Vermont | 1,724 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kona Grill | 20× | Food & Beverages |
| Israel | 2.8× | Travel & Leisure |
| Urban Outfitters | 2.32× | Shopping |
| Historic site | 4.8× | Arts & Culture |
| Goop | 4.81× | Internet & Social Media |
| Jingoism | 1.86× | Politics & Society |
| Vocal harmony | 3.77× | Music & Radio |
| Nebraska Cornhuskers football | 2.96× | Sports |
| Pillow | 1.77× | Home & Garden |
| Governor of Michigan | 5.86× | Politics & Society |
| Wok | 4.83× | Food & Beverages |
| Grinch | 2.89× | Movies & TV |
| Fairy godmother | 5.16× | Literature |
| Grace Slick | 6.03× | Music & Radio |
| Hipster | 6.58× | Politics & Society |
| Home staging | 3.52× | Home & Garden |
| 3D printing | 1.69× | Technology & Electronics |
| Throne of Glass | 4.74× | Literature |
| Hibachi | 5.03× | Food & Beverages |
| El Paso County, Colorado | 7.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.79 |
| Extroversion | THRILL | 1.25 |
| Individualism | JOY | 1.21 |
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| United Kingdom | 7.7% |
| Philippines | 4.0% |
See Treasure audiences in other countries
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Frequently asked questions
How many fans does Treasure have in United States?
Treasure has an estimated audience of 1,346,553 people in United States, concentrated in California and Texas.
What is the gender split and age of Treasure fans?
41.5% of Treasure fans are female, 58.5% are male, with an average age of 41.5 years.
Which brands do Treasure fans like most?
Treasure fans show strongest brand affinity for Kona Grill (20×), Israel (2.8×), and Urban Outfitters (2.32×) over the country average.
Where do Treasure fans live in United States?
Treasure fans in United States are most concentrated in California (reach 163,454), Texas (reach 141,530), and Florida (reach 99,159). These three regions account for the largest share of the active audience.
What other brands do Treasure fans also like?
Beyond Treasure itself, the audience over-indexes on Israel (2.8×), Urban Outfitters (2.32×), Historic site (4.8×), and Goop (4.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Treasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.