Rascasse Audience Intelligence

Treasure Audience in United States

A data profile of the people who buy, follow and care about Treasure in United States — modelled from more than twelve digital signal sources. Treasure has an estimated audience of 1,346,553 people in United States.

#7674among Topic in United States#385in Kids & Family

The average Treasure fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Metal detector, Genetics, Real property, with strongest over-indexing on Metal detector (20.52× the country average).

Demographically, the Treasure audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treasure fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Metal detector.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treasure profile in United States.

Audience size
1.3M
in United States
Gender
41.5%♀
58.5% male
Age
41.5
average years
Country rank
#19211
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treasure fans

41.5% are female, 58.5% are male, average age 41.5.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Treasure audience in United States
MetricValue
Female41.5%
Male58.5%
Average age41.5
Estimated audience size1,346,553
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Treasure audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Treasure audience comes from United States.

Worldwide audience distribution share by country for Treasure
CountryShare
United States46.0%
United Kingdom7.7%
Philippines4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treasure audience in United States is strongest.

Fig. 05

Top regions by affinity

Treasure fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~60K2.58×
02Nevada~20K1.85×
03Iowa~20K1.66×
04Illinois~60K1.34×
05New Mexico~9K1.28×
06Delaware~5K1.26×
07Texas~100K1.22×
08Indiana~30K1.22×
09Oregon~20K1.21×
10Idaho~8K1.17×
11Mississippi~10K1.14×
12Oklahoma~20K1.12×
13Nebraska~8K1.12×
14Tennessee~30K1.10×
15Louisiana~20K1.04×
16Kentucky~20K1.04×
17Connecticut~10K1.04×
18Kansas~10K1.04×
19South Carolina~20K1.01×
20California~100K1.00×
21Hawaii~6K1.00×
22Florida~90K0.98×
23North Carolina~40K0.97×
24Alabama~20K0.97×
25Utah~10K0.97×
26Arkansas~10K0.95×
27Pennsylvania~40K0.94×
28Montana~3K0.93×
29Georgia~40K0.91×
30Washington~20K0.90×
31Virginia~30K0.89×
32New York~70K0.88×
33Arizona~20K0.87×
34Minnesota~20K0.87×
35South Dakota~3K0.87×
36North Dakota~2K0.86×
37Maryland~20K0.85×
38Alaska~2K0.85×
39West Virginia~5K0.83×
40Ohio~30K0.81×
41Michigan~30K0.81×
42New Jersey~30K0.81×
43Vermont~2K0.79×
44Colorado~20K0.77×
45Wisconsin~20K0.77×
46Washington, District of Columbia~3K0.77×
47Massachusetts~20K0.75×
48Rhode Island~3K0.75×
49Maine~4K0.74×
50New Hampshire~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Treasure, United States
0.72×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treasure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treasure audience
#·InterestCategoryAffinity×
01Metal detectorHome & Garden20.52×
02Ford Transit ConnectCars & Mobility18.38×
03Coin collectingHome & Garden6.15×
04Taron EgertonMovies & TV5.12×
05Stitch!Movies & TV4.25×
06Demi MooreMovies & TV3.24×
07Drudge ReportSports2.70×
08Sustainable energyHome & Garden2.31×
09New York PostNews2.30×
10Real propertyHome & Garden2.12×
11Renewable energyBusiness & Career2.10×
12Hardware storeHome & Garden2.03×
13GeneticsKids & Family1.92×
14NostalgiaHome & Garden1.87×
15Britney SpearsMusic & Radio1.83×
16Discount storesShopping1.80×
17MenardsHome & Garden1.72×
18RedditInternet & Social Media1.56×
19TraditionPolitics & Society1.55×
20Pizza HutFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treasure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treasure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
IndividualismJOY1.63×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treasure audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treasure have in United States?

Treasure has an estimated audience of 1,346,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Treasure fans?

41.5% of Treasure fans are female, 58.5% are male, with an average age of 41.5 years.

03

Which brands do Treasure fans like most?

Treasure fans show strongest brand affinity for Metal detector (20.52×), Genetics (1.92×), and Real property (2.12×) over the country average.

04

Where do Treasure fans live in United States?

Treasure fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Treasure fans also like?

Beyond Treasure itself, the audience over-indexes on Genetics (1.92×), Real property (2.12×), Reddit (1.56×), and Pizza Hut (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Treasure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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