Rascasse Audience Intelligence

Miu Miu Target Market in United States

Miu Miu has an estimated audience of 4.1M people in United States.

#24among Luxury fashion in United States
#867among brands in United States#391in Fashion & Accessoires

The average Miu Miu fan in United States is 34.7 years old, more female, and lives primarily in California.

By number of fans, Miu Miu ranks #24 among the 108 objects in Luxury fashion in United States — 3.1× the group median.

Its fans are 1.4 years younger than the group average of 36.1.

Women make up 70.2% of the fan base, 6.5 percentage points more than the group average.

Compared with the other 107 objects in Luxury fashion, Miu Miu fans stand out for their interest in Lanvin (clothing), Baccarat and Tod's.

Most fans live in California, New York, Florida.

Top affinities include Lanvin (clothing), Emilio Pucci, Baccarat, with strongest over-indexing on Lanvin (clothing) (36.11× the country average).

Demographically, the Miu Miu audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

The typical Miu Miu fan in United States is more female, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Lanvin (clothing).

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in United States
Gender
70.2%♀
29.8% male
Age
34.7
average years
Country rank
#7825
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Miu Miu

70.2% are female, 29.8% are male, average age 34.7.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Miu Miu audience in United States
MetricValue
Female70.2%
Male29.8%
Average age34.7
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Miu Miu audience in United States
Age bracketShare%
16-2434%
25-3421%
35-4417%
45-5416%
55+12%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Miu Miu audience comes from United States.

Worldwide audience distribution share by country for Miu Miu
CountryShare
Japan29.2%
United States10.6%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Miu Miu customers by region in United States
#RegionReachAffinity×
01New York~700K2.82×
02Hawaii~50K2.76×
03California~1M2.27×
04New Jersey~200K1.97×
05Washington, District of Columbia~20K1.84×
06Florida~500K1.75×
07Nevada~60K1.55×
08Maryland~100K1.45×
09Massachusetts~100K1.44×
10Texas~400K1.43×
11Illinois~200K1.38×
12Georgia~200K1.36×
13Connecticut~60K1.32×
14Washington~100K1.25×
15Rhode Island~20K1.21×
16Virginia~100K1.13×
17Pennsylvania~200K1.11×
18Arizona~100K1.07×
19Delaware~10K1.04×
20Louisiana~50K0.96×
21Michigan~100K0.92×
22North Carolina~100K0.90×
23Oregon~40K0.86×
24Tennessee~70K0.82×
25Colorado~60K0.80×
26South Carolina~50K0.79×
27Mississippi~30K0.78×
28Utah~30K0.77×
29Alabama~50K0.74×
30Minnesota~50K0.73×
31Oklahoma~30K0.70×
32Ohio~100K0.69×
33Indiana~60K0.68×
34New Mexico~20K0.68×
35New Hampshire~10K0.68×
36Missouri~50K0.67×
37Alaska~6K0.67×
38Arkansas~20K0.65×
39Vermont~5K0.65×
40Wisconsin~50K0.64×
41Kansas~20K0.63×
42Kentucky~30K0.61×
43Nebraska~10K0.60×
44Maine~10K0.60×
45North Dakota~6K0.59×
46Idaho~10K0.54×
47Montana~7K0.53×
48Iowa~20K0.51×
49South Dakota~6K0.51×
50West Virginia~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Miu Miu, United States
0.49×1.00×2.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Miu Miu audience vs. the country average
#·InterestCategoryAffinity×
01Lanvin (clothing)Fashion & Accessoires36.11×
02Emilio PucciFashion & Accessoires33.82×
03BaccaratGames23.16×
04Tod'sFashion & Accessoires23.05×
05Bottega VenetaFashion & Accessoires20.34×
06GoyardFashion & Accessoires19.57×
07Jean Paul GaultierFashion & Accessoires19.50×
08Alexander McQueen (brand)Fashion & Accessoires18.14×
09BalmainFashion & Accessoires15.49×
10ValentinoFashion & Accessoires11.57×
11J.Crew FactoryShopping11.52×
12Expensive TasteBusiness & Career10.17×
13Marc JacobsFashion & Accessoires10.10×
14MilanTravel & Leisure8.48×
15BalenciagaFashion & Accessoires8.00×
16Business classTravel & Leisure7.82×
17PradaFashion & Accessoires7.73×
18Midtown ManhattanTravel & Leisure6.79×
19Macy'sShopping5.65×
20Bloomingdale'sShopping5.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Miu Miu audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Miu Miu audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.88×
IndulgenceJOY2.87×
Luxury OrientationPREMIUM2.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Miu Miu audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.58×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

See Miu Miu audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Miu Miu over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/miu-miu-4540” · Methodology